The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Levels of Subjective Comprehension in Advertising Processing and Their Relations to Ad Perceptions, Attitudes, and Memory
Abstract
Journal Article Levels of Subjective Comprehension in Advertising Processing and Their Relations to Ad Perceptions, Attitudes, and Memory Get access David Glen Mick David Glen Mick Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 18, Issue 4, March 1992, Pages 411–424, https://doi.org/10.1086/209270 Published: 01 March 1992 Article history Received: 01 June 1990 Revision received: 01 July 1991 Published: 01 March 1992
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Levels of processing: A framework for memory research
Craik, F. I. M., & Lockhart, R. S. (1972) · Journal of Verbal Learning and Verbal Behavior · doi:10.1016/s0022-5371(72)80001-x · Cited by 9,566
The role of involvement in attention and comprehension processes
Celsi, R. L., & Olson, J. C. (1988) · Journal of Consumer Research · doi:10.1086/209158 · Cited by 2,070
The relation of cognitive and memorial processes to persuasion in a simulated jury trial
Calder, B. J., Insko, C. A., & Yandell, B. (1974) · Journal of Applied Social Psychology · doi:10.1111/j.1559-1816.1974.tb02808.x · Cited by 139
Cited by
Mano, H., & Oliver, R. L. (1993) · Journal of Consumer Research · doi:10.1086/209361 · Cited by 1,973
Personal Relevance in Story Reading
Kuzmičová, A., & Bálint, K. (2019) · Poetics Today · doi:10.1215/03335372-7558066 · Cited by 69
A Motivational Perspective on Means-End Chains
(2001) · Lirias · doi:10.4324/9781410600844-27 · Cited by 36
Who is kidding whom? A study of complicity, seduction and deception in the marketplace
Chadderton, C., & Croft, R. (2006) · Social Responsibility Journal · doi:10.1108/eb059274 · Cited by 2
Metadata
- Authors
- Mick, D. G.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1992-03
- Volume
- 18
- Issue
- 4
- Pages
- 411
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W1990396874
- Cited by
- 199
- References
- 3
- FWCI
- 11.18
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Levels of Subjective Comprehension in Advertising Processing and Their Relations to Ad Perceptions, Attitudes, and Memory. https://app.cochat.ai/papers/10.1086/209270
- The paper
- Mick, D. G. (1992). Levels of Subjective Comprehension in Advertising Processing and Their Relations to Ad Perceptions, Attitudes, and Memory. Journal of Consumer Research. https://doi.org/10.1086/209270
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
