The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism
Abstract
Socially desirable responding (SOR) is the tendency of individuals to make them-selves look good according to current cultural norms when answering research-ers ' questions. For over 50 years in the social sciences, SOR has been a complex and controversial issue, typically viewed as a contaminating response bias. Mean-while, most consumer researchers have neglected SOR, including those studying sensitive "dark side " topics where SOR could have an especially detrimental impact on research conclusions. This article reviews conceptual, measurement, and statistical analysis issues related to SOA. Two surveys are then reported that explore the effect of SOR on testing propositions about the nomological network surrounding the materialism value. Implications and recommendations are dis-cussed for investigating SOR in consumer research, including opportunities for future contributions. I n recent years the agenda of consumer research topics has widened considerably, becoming less managerial and more societal in nature (Belk 1995). One of the most important new areas concerns the negative side, or "dark
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Cites
Society and the Adolescent Self-Image
Rosenberg, M. (1965) · doi:10.1515/9781400876136 · Cited by 30,126
A new scale of social desirability independent of psychopathology.
Crowne, D. P., & Marlowe, D. (1960) · Journal of Consulting Psychology · doi:10.1037/h0047358 · Cited by 8,686
An Introduction to the Five‐Factor Model and Its Applications
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Negative affectivity: the disposition to experience aversive emotional states
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Two-component models of socially desirable responding.
Paulhus, D. L. (1984) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.46.3.598 · Cited by 3,013
Materialism: Trait Aspects of Living in the Material World
Belk, R. W. (1985) · Journal of Consumer Research · doi:10.1086/208515 · Cited by 1,966
Cited by
Consumers' Need for Uniqueness: Scale Development and Validation
Tian, K. T., Bearden, W. O., & Hunter, G. L. (2001) · Journal of Consumer Research · doi:10.1086/321947 · Cited by 1,791
Materialism and Well-Being: A Conflicting Values Perspective
Burroughs, J. E., & Rindfleisch, A. (2002) · Journal of Consumer Research · doi:10.1086/344429 · Cited by 1,313
Response Styles in Marketing Research: A Cross-National Investigation
Baumgartner, H., & Steenkamp, J.-B. E. M. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.2.143.18840 · Cited by 1,255
The relationship between materialism and personal well-being: A meta-analysis
Dittmar, H., Bond, R., Hurst, M., & Kasser, T. (2014) · Journal of Personality and Social Psychology · doi:10.1037/a0037409 · Cited by 890
“Perhaps participants in an interview setting may be less willing to report high scores on materialism or low scores on well-being; thus, it is possible that social desirability effects are involved in weakening the relationship between these variables (see Mick, 1996).”
Intimate Exchanges: Using Computers to Elicit Self-Disclosure from Consumers
Moon, Y. (2000) · Journal of Consumer Research · doi:10.1086/209566 · Cited by 842
Metadata
- Authors
- Mick, D. G.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1996-09
- Volume
- 23
- Issue
- 2
- Pages
- 106
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2131846293
- Cited by
- 474
- References
- 6
- FWCI
- 9.83
- Type
- journal article
- Language
- en
- Open access
- closed
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