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Will Products Look More Attractive When Presented Separately Or Together?
Open accessAbstract
This research examines whether each of two different options of comparable overall quality will be perceived more positively when presented in isolation and evaluated separately(separate evaluation) or when juxtaposed and evaluated side by side (joint evaluation).Six studies, involving either judgment or choive as the dependent variable, reveal a general principle: If the focal options are already attractive(relative to their natural reference)in separate evaluation, then subjecting these options to joint evaluation will hurt their attractiveness If the focal options are unattractive (relative to their reference) in separate evaluation, subjecting them to joint evaluation will enhance their attractivenss.
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Cited by
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Charness, G., Gneezy, U., & Kuhn, M. A. (2012) · Journal of Economic Behavior & Organization · doi:10.1016/j.jebo.2011.08.009 · Cited by 1,469
Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload
Scheibehenne, B., Greifeneder, R., & Todd, P. M. (2010) · Journal of Consumer Research · doi:10.1086/651235 · Cited by 1,070
Principled moral sentiment and the flexibility of moral judgment and decision making
Bartels, D. M. (2008) · Cognition · doi:10.1016/j.cognition.2008.03.001 · Cited by 435
Consumer Attitudes and Behavior
Ajzen, I. (2015) · Handbook of Consumer Psychology · doi:10.4324/9780203809570.ch20 · Cited by 236
Confused by too many choices? Choice overload in tourism
Park, J.-Y., & Jang, S. (. (2013) · Tourism Management · doi:10.1016/j.tourman.2012.05.004 · Cited by 171
Metadata
- Authors
- Hsee, C. K., & Leclerc, F.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1998-09
- Volume
- 25
- Issue
- 2
- Pages
- 175-186
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W1981781755
- Cited by
- 286
- References
- 0
- FWCI
- 14.12
- Type
- journal article
- Language
- en
- Open access
- green
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- CoChat. (2026). Citation check: Will Products Look More Attractive When Presented Separately Or Together? https://app.cochat.ai/papers/10.1086/209534
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- Hsee, C. K., & Leclerc, F. (1998). Will Products Look More Attractive When Presented Separately Or Together? Journal of Consumer Research. https://doi.org/10.1086/209534
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
