The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Price and Advertising Signals of Product Quality
Abstract
We present a signaling model, based on ideas of Phillip Nelson, in which both the introductory price and the level of directly "uninformative" advertising or other dissipative marketing expenditures are choice variables and may be used as signals for the initially unobservable quality of a newly introduced experience good. Repeat purchases play a crucial role in our model. A second focus of the paper is on illustrating an approach to refining the set of equilibria in signalling games with multiple potential signals.
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Citations
Cites
The Role of Market Forces in Assuring Contractual Performance
Klein, B., & Leffler, K. B. (1981) · Journal of Political Economy · doi:10.1086/260996 · Cited by 3,653
Cited by
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Zeithaml, V. A. (1988) · Journal of Marketing · doi:10.1177/002224298805200302 · Cited by 18,292
Corporate social responsibility and access to finance
Cheng, B., Ioannou, I., & Serafeim, G. (2014) · Strategic Management Journal · doi:10.1002/smj.2131 · Cited by 3,896
Corporate Social Responsibility: Strategic Implications*
McWilliams, A., Siegel, D. S., & Wright, P. M. (2006) · Journal of Management Studies · doi:10.1111/j.1467-6486.2006.00580.x · Cited by 3,154
Frictionless commerce? A comparison of Internet and conventional retailers
Brynjolfsson, E., & Smith, M. D. (2000) · Management Science · doi:10.1287/mnsc.46.4.563.12061 · Cited by 2,498
Corporate Sustainability: First Evidence on Materiality
Khan, M., Serafeim, G., & Yoon, A. (2016) · The Accounting Review · doi:10.2308/accr-51383 · Cited by 1,959
Metadata
- Authors
- Milgrom, P., & Roberts, J.
- Venue
- Journal of Political Economy
- Publisher
- University of Chicago Press
- Published
- 1986-08
- Volume
- 94
- Issue
- 4
- Pages
- 796-821
- ISSN
- 0022-3808 (ISSN-L)
- 1537-534X
- OpenAlex
- W2039642656
- Cited by
- 2,271
- References
- 1
- FWCI
- 72.66
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
