The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Price and Advertising Signals of Product Quality
Abstract
We present a signaling model, based on ideas of Phillip Nelson, in which both the introductory price and the level of directly "uninformative" advertising or other dissipative marketing expenditures are choice variables and may be used as signals for the initially unobservable quality of a newly introduced experience good. Repeat purchases play a crucial role in our model. A second focus of the paper is on illustrating an approach to refining the set of equilibria in signalling games with multiple potential signals.
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Citations
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Metadata
- Authors
- Milgrom, P., & Roberts, J.
- Venue
- Journal of Political Economy
- Publisher
- University of Chicago Press
- Published
- 1986-08
- Volume
- 94
- Issue
- 4
- Pages
- 796-821
- ISSN
- 0022-3808 (ISSN-L)
- 1537-534X
- OpenAlex
- W2039642656
- Cited by
- 2,271
- References
- 1
- FWCI
- 72.66
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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