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Social Relations and Innovation in the Medical Profession: The Epidemiology of a New Drug
Abstract
A study of drug adoptions by physicians allowed the introduction of socio-metric techniques into a field survey of decision-making. Pharmacists* files made available a precise record of the decisions made. This pilot study confirms the role played by face-to-face contacts in mediating influences from the outside world in a case of decision-making among professional experts. Several amendments to the hypothesis of the two-step flow of communications became necessary. Herbert Menzel is a research associate at the Bureau of Applied Social Research, Columbia University. Elihu Katz, formerly of the Bureau, is an Assistant Professor of Sociology at the University of Chicago.
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Citations
Cited by
Rogers, E. M., Singhal, A., & Quinlan, M. M. (2019) · An Integrated Approach to Communication Theory and Research · doi:10.4324/9780203710753-35 · Cited by 37,322
Influentials, Networks, and Public Opinion Formation
Watts, D. J., & Dodds, P. S. (2007) · Journal of Consumer Research · doi:10.1086/518527 · Cited by 1,875
ORGANIZATIONAL INNOVATION: REVIEW, CRITIQUE AND SUGGESTED RESEARCH DIRECTIONS*
Wolfe, R. A. (1994) · Journal of Management Studies · doi:10.1111/j.1467-6486.1994.tb00624.x · Cited by 1,432
Social network thresholds in the diffusion of innovations
Valente, T. W. (1996) · Social Networks · doi:10.1016/0378-8733(95)00256-1 · Cited by 1,041
Conceptual Issues in the Study of Innovation
Downs, G. W., & Mohr, L. B. (1976) · Administrative Science Quarterly · doi:10.2307/2391725 · Cited by 935
Metadata
- Authors
- Menzel, H., & Katz, E.
- Venue
- Public Opinion Quarterly
- Publisher
- Oxford University Press (OUP)
- Published
- 1955
- Volume
- 19
- Issue
- 4
- Pages
- 337
- ISSN
- 0033-362X (ISSN-L)
- OpenAlex
- W2004325245
- Cited by
- 196
- References
- 0
- FWCI
- 1.90
- Type
- journal article
- Language
- en
- Open access
- closed
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- Menzel, H., & Katz, E. (1955). Social Relations and Innovation in the Medical Profession: The Epidemiology of a New Drug. Public Opinion Quarterly. https://doi.org/10.1086/266584
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
