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Diffusion of Innovations 1
Open accessAbstract
This chapter presents a theoretical and methodological approach to the study of communication and its effects through the diffusion of innovation from a communication approach. It demonstrates through the history of diffusion research how diffusion of innovations occurs and how it impacts communication outcomes. Based on rural sociology of the 1930s and 1940s, the impact of communication platforms and an “inside out” approach are introduced as ways to test and evaluate communication change through message and source strategies.
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Research works printed but not linked: 1
- Allen, D. (1983). New Telecommunication Services: Network Externalities and Critical Mass. Telecommunications Policy , 12 , pp. 257–271.
Cited by
User Acceptance of Information Technology: Toward A Unified View1
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003) · MIS Quarterly · doi:10.2307/30036540 · Cited by 45,035
Granovetter, M. S. (1973) · American Journal of Sociology · doi:10.1086/225469 · Cited by 40,491
Damschroder, L. J., Aron, D. C., Keith, R. E., Kirsh, S. R., Alexander, J. A., & Lowery, J. C. (2009) · Implementation Science · doi:10.1186/1748-5908-4-50 · Cited by 14,496
Moore, G. C., & Benbasat, I. (1991) · Information Systems Research · doi:10.1287/isre.2.3.192 · Cited by 9,150
Proctor, E., Silmere, H., Raghavan, R., Hovmand, P., Aarons, G., Bunger, A., Griffey, R., & Hensley, M. (2011) · Administration and Policy in Mental Health and Mental Health Services Research · doi:10.1007/s10488-010-0319-7 · Cited by 8,721
Metadata
- Authors
- Rogers, E. M., Singhal, A., & Quinlan, M. M.
- Venue
- An Integrated Approach to Communication Theory and Research
- Publisher
- Routledge
- Published
- 2019-03-14
- Pages
- 415-434
- OpenAlex
- W1990513740
- Cited by
- 37,322
- References
- 0
- FWCI
- 1852.64
- Type
- book chapter
- Language
- en
- Open access
- green
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
