The DOI matches its Crossref record.
The Influentials: Back to the Concept of Opinion Leaders?
Abstract
The concept of opinion leadership has been related to a lingering theoretical and methodological debate. The present study examines a new measure to identify opinion leaders (the Strength of Personality Scale) developed by the Allensbach Survey Center in Germany. The results of applying this measure in Germany and Israel allowed the testing of its validity and efficiency. The findings, however, do not suggest that the influentials identified by this scale are opinion leaders according to the original conceptualization, but fit better the more sophisticated characterization of opinion leadership that stemmed from modifications of the original concept of opinion leaders.
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Citations
Cited by
Identifying opinion leaders to promote behavior change
Valente, T. W., & Pumpuang, P. (2007) · Health Education & Behavior · doi:10.1177/1090198106297855 · Cited by 884
Metadata
- Authors
- Weimann, G.
- Venue
- Public Opinion Quarterly
- Publisher
- Oxford University Press (OUP)
- Published
- 1991
- Volume
- 55
- Issue
- 2
- Pages
- 267
- ISSN
- 0033-362X (ISSN-L)
- OpenAlex
- W2059988801
- Cited by
- 256
- References
- 0
- FWCI
- 9.18
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: The Influentials: Back to the Concept of Opinion Leaders? https://app.cochat.ai/papers/10.1086/269257
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- Weimann, G. (1991). The Influentials: Back to the Concept of Opinion Leaders? Public Opinion Quarterly. https://doi.org/10.1086/269257
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
