The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
Abstract
The key premise underlying this work is that when consumers form relationships with brands they use norms of interpersonal relationships as a guide in their brand assessments. Two relationship types are examined: exchange relationships in which benefits are given to others to get something back and communal relationships in which benefits are given to show concern for other's needs. The conceptual model proposes that an adherence to or a violation of these relationship norms influences the appraisal of the specific marketing action and also the overall brand evaluations. Results of three experiments provide converging evidence in support of the theory.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Baron, R. M., & Kenny, D. A. (1986) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.51.6.1173 · Cited by 91,532
Development and validation of brief measures of positive and negative affect: The PANAS scales.
Watson, D., Clark, L. A., & Tellegen, A. (1988) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.54.6.1063 · Cited by 32,433
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Fournier, S. (1998) · Journal of Consumer Research · doi:10.1086/209515 · Cited by 7,542
Muniz, A. M., & O'Guinn, T. C. (2001) · Journal of Consumer Research · doi:10.1086/319618 · Cited by 3,998
The four elementary forms of sociality: Framework for a unified theory of social relations.
Fiske, A. P. (1992) · Psychological Review · doi:10.1037/0033-295x.99.4.689 · Cited by 2,510
Intimate Exchanges: Using Computers to Elicit Self-Disclosure from Consumers
Moon, Y. (2000) · Journal of Consumer Research · doi:10.1086/209566 · Cited by 842
Recipient's mood, relationship type, and helping.
Clark, M. S., Oullette, R., Powell, M. C., & Milberg, S. (1987) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.53.1.94 · Cited by 531
The Social Psychology of the Gift
Schwartz, B. (1967) · American Journal of Sociology · doi:10.1086/224432 · Cited by 524
Cited by
Brands and Branding: Research Findings and Future Priorities
Keller, K. L., & Lehmann, D. R. (2006) · Marketing Science · doi:10.1287/mksc.1050.0153 · Cited by 2,323
Word of mouth communication within online communities: conceptualizing the online social network
Brown, J., Broderick, A. J., & Lee, N. (2007) · Journal of Interactive Marketing · doi:10.1002/dir.20082 · Cited by 1,661
Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
Aggarwal, P., & McGill, A. L. (2007) · Journal of Consumer Research · doi:10.1086/518544 · Cited by 1,078
Self-citationSprott, D., Czellar, S., & Spangenberg, E. (2009) · Journal of Marketing Research · doi:10.1509/jmkr.46.1.92 · Cited by 850
Effort for Payment: A Tale of Two Markets
Heyman, J., & Ariely, D. (2004) · Psychological Science · doi:10.1111/j.0956-7976.2004.00757.x · Cited by 827
Metadata
- Authors
- Aggarwal, P.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2004-06
- Volume
- 31
- Issue
- 1
- Pages
- 87-101
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2162135496
- Cited by
- 1,068
- References
- 8
- FWCI
- 53.67
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior. https://app.cochat.ai/papers/10.1086/383426
- The paper
- Aggarwal, P. (2004). The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior. Journal of Consumer Research. https://doi.org/10.1086/383426
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
