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Cited by 614

The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.

Play, Flow, and the Online Search Experience

Mathwick, Charla, Rigdon, Edward·2004·Journal of Consumer Research

Abstract

This study examines the conditions necessary to transform online information search into “play,” a highly positive experience capable of delivering intrinsic value in the form of escapism and enjoyment. On the basis of the four-channel model of flow, perceived play is investigated as the consequence of flow versus various nonflow states. Moderated by product involvement, play serves as a link between flow theory and the online consumer attitude formation process.

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Metadata

Authors
Mathwick, C., & Rigdon, E.
Venue
Journal of Consumer Research
Published
2004-09
Volume
31
Issue
2
Pages
324-332
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
OpenAlex
W2111560253
Cited by
614
References
6
FWCI
16.89
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Play, Flow, and the Online Search Experience. https://app.cochat.ai/papers/10.1086/422111
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Mathwick, C., & Rigdon, E. (2004). Play, Flow, and the Online Search Experience. Journal of Consumer Research. https://doi.org/10.1086/422111

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.