The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects
Abstract
We present a framework applicable to market communications that prominently feature the message source, with little or no argumentation. Based on dual-process theories and the recent literatures on resource matching and bias correction, we argue that source effects occur through one or more of the following three processes: peripheral/heuristic processing of source as a cue, central/systematic processing of source as product arguments, and correction of source biases. This three-process model sets boundary conditions for the existing source models (i.e., main-effect models and source-by-product interaction models) and explains negative source effects.
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Citations
Cites
The Elaboration Likelihood Model of Persuasion
Petty, R. E., & Cacioppo, J. T. (1986) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60214-2 · Cited by 8,822
Cacioppo, J. T., & Petty, R. E. (1982) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.42.1.116 · Cited by 5,359
The Influence of Source Credibility on Communication Effectiveness
Hovland, C. I., & Weiss, W. (1951) · Public Opinion Quarterly · doi:10.1086/266350 · Cited by 3,543
The role of involvement in attention and comprehension processes
Celsi, R. L., & Olson, J. C. (1988) · Journal of Consumer Research · doi:10.1086/209158 · Cited by 2,070
Cited by
Pomering, A., & Johnson, L. W. (2009) · Corporate Communications: An International Journal · doi:10.1108/13563280910998763 · Cited by 262
Economics of Free Under Perpetual Licensing: Implications for the Software Industry
Niculescu, M. F., & Wu, D. J. (2014) · Information Systems Research · doi:10.1287/isre.2013.0508 · Cited by 151
Park, S. (., Wei, X., & Lee, H. (2024) · Journal of Consumer Behaviour · doi:10.1002/cb.2290 · Cited by 78
Metadata
- Authors
- Kang, Y., & Herr, P. M.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2006-06
- Volume
- 33
- Issue
- 1
- Pages
- 123-130
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2086063891
- Cited by
- 159
- References
- 4
- FWCI
- 14.08
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
