The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
Goal Control of Attention to Advertising: The Yarbus Implication
Abstract
An eye-tracking experiment with four processing goals and a free-viewing condition reveals goal control of attention even during a few seconds of self-paced ad exposure. An ad-memorization goal enhanced attention to the body text, pictorial, and brand design objects. A brand-learning goal enhanced attention to the body text but simultaneously inhibited attention to the pictorial design. This supports the thesis that ad informativeness is goal contingent. Differences in pupillary diameter between ad objects but not between processing goals reflect the pupil's role in maintaining optimal vision. Implications of the findings for advertising theory and avenues for future research are indicated.
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Cites
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Rayner, K. (1998) · Psychological Bulletin · doi:10.1037/0033-2909.124.3.372 · Cited by 7,979
Recognition-by-components: A theory of human image understanding.
Biederman, I. (1987) · Psychological Review · doi:10.1037/0033-295x.94.2.115 · Cited by 5,621
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Austin, J. T., & Vancouver, J. B. (1996) · Psychological Bulletin · doi:10.1037/0033-2909.120.3.338 · Cited by 2,319
Hierarchical Bayesian inference in the visual cortex
Lee, T. S., & Mumford, D. (2003) · Journal of the Optical Society of America A · doi:10.1364/josaa.20.001434 · Cited by 1,473
Kruglanski, A. W., Shah, J. Y., Fishbach, A., Friedman, R., Chun, W. Y., & Sleeth-Keppler, D. (2002) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(02)80008-9 · Cited by 1,386
Attention, researchers! It Is time to take a look at the real world
Kingstone, A., Smilek, D., Ristic, J., Kelland Friesen, C., & Eastwood, J. D. (2003) · Current Directions in Psychological Science · doi:10.1111/1467-8721.01255 · Cited by 236 · cited 1×
“Moreover, the current embryonic stage of knowledge about goal control of attention to advertising and other complex scenes (Kingstone et al. 2003; Pashler et al. 2001) permits a number of broad predictions only, which we present here.”
Background
Metadata
- Authors
- Pieters, R., & Wedel, M.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2007-08
- Volume
- 34
- Issue
- 2
- Pages
- 224-233
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2171531578
- Cited by
- 254
- References
- 7
- FWCI
- 10.47
- Type
- journal article
- Language
- en
- Open access
- closed
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- Pieters, R., & Wedel, M. (2007). Goal Control of Attention to Advertising: The Yarbus Implication. Journal of Consumer Research. https://doi.org/10.1086/519150
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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