The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
When Brand Personality Matters: The Moderating Role of Attachment Styles
Open accessAbstract
This research examines the moderating role of consumer's attachment style in the impact of brand personality. Findings support our hypotheses regarding the manner in which brand personality and attachment style differences systematically influence brand outcomes, including brand attachment, purchase likelihood, and brand choice. Results show that anxiously attached individuals are more likely to be differentially influenced by brand personalities. Further, the results indicate that the level of avoidance predicts the types of brand personality that are most relevant to anxious individuals. Specifically, under conditions of high avoidance and high anxiety, individuals exhibit a preference for exciting brands; however, under conditions of low avoidance and high anxiety, individuals tend to prefer sincere brands. The differential preference for sincere (vs. exciting) brand personality emerges in public (vs. private) consumption settings and in settings where interpersonal relationship expectations are high, supporting a signaling role of brand personality in these contexts.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
Attachment styles among young adults: A test of a four-category model.
Bartholomew, K., & Horowitz, L. M. (1991) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.61.2.226 · Cited by 8,384
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Fournier, S. (1998) · Journal of Consumer Research · doi:10.1086/209515 · Cited by 7,542
Romantic love conceptualized as an attachment process.
Hazan, C., & Shaver, P. (1987) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.52.3.511 · Cited by 6,247
Adult attachment, working models, and relationship quality in dating couples.
Collins, N. L., & Read, S. J. (1990) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.58.4.644 · Cited by 3,678
Ainsworth, M. S. (1989) · American Psychologist · doi:10.1037/0003-066x.44.4.709 · Cited by 3,231
The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
Thomson, M., MacInnis, D. J., & Whan Park, C. (2005) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1501_10 · Cited by 2,713 · cited 1×
“Three dimensions of brand attachment (affection, passion, and connection) have been identified in the literature (Thomson, MacInnis, and Park 2005).”
BackgroundMikulincer, M., & Shaver, P. R. (2003) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(03)01002-5 · Cited by 1,485
Cited by
Brand authenticity: An integrative framework and measurement scale
Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.11.006 · Cited by 1,084
Roberts, J. A., & David, M. E. (2016) · Computers in Human Behavior · doi:10.1016/j.chb.2015.07.058 · Cited by 999
Brands as relationship partners: Warmth, competence, and in‐between
Fournier, S., & Alvarez, C. (2012) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2011.10.003 · Cited by 385
Alabed, A., Javornik, A., & Gregory-Smith, D. (2022) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2022.121786 · Cited by 233
Willingness-to-punish the corporate brand for corporate social irresponsibility
Sweetin, V. H., Knowles, L. L., Summey, J. H., & McQueen, K. S. (2013) · Journal of Business Research · doi:10.1016/j.jbusres.2013.02.003 · Cited by 220
Metadata
- Authors
- Swaminathan, V., Stilley, K. M., & Ahluwalia, R.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2009-04
- Volume
- 35
- Issue
- 6
- Pages
- 985-1002
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2058323601
- Cited by
- 407
- References
- 8
- FWCI
- 28.25
- Type
- journal article
- Language
- en
- Open access
- green
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: When Brand Personality Matters: The Moderating Role of Attachment Styles. https://app.cochat.ai/papers/10.1086/593948
- The paper
- Swaminathan, V., Stilley, K. M., & Ahluwalia, R. (2009). When Brand Personality Matters: The Moderating Role of Attachment Styles. Journal of Consumer Research. https://doi.org/10.1086/593948
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
