Demythologizing Consumption Practices: How Consumers Protect Their Field-Dependent Identity Investments from Devaluing Marketplace Myths

Arsel, Zeynep, Thompson, Craig J.·2011·Journal of Consumer Research
DOI 10.1086/656389

Cited by (349)

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  15. LIVING A FASCIST LIFE? - PURGING THE “ABNORMAL” THROUGH ANTI-FANNISH BEHAVIOR
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  16. Connoisseur Consumer and Specialty Coffee
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  17. The current research aims to identify the relationship between customer behavior modeling and proactive orientation by surveying the opinions of a sample of workers in the city of Sayed Al-Awsiya for visitors in the holy province of Karbala. To achieve this goal, (60) questionnaires were distributed, and after analyzing them statistically. the results of the research concluded that there is a correlation between customer behavior modeling and proactive orientation. As well as a significant effect of customer behavior modeling in proactive orientation. Accordingly the research found many conclusions and recommendations, the most important of which are the master of guardians city for visitors to link religious and social rituals with its services. And the proactive orientation reflects in the first place the strategy of new projects to bypass competitors, and then it can be interpreted as a pioneering behavior that creates an entrepreneurial spirit..
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  20. Social Class and Consumer Choice
    Erick M Mas · 2019
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  23. Diversified Consumer Practices in Online Spaces:
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  24. Branded by the Boss's Behavior: The Fragility of Tesla's Founder-Centered Identity
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  25. Between sharing and hiding: How consumers shade knowledge
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  26. Consumer Creativity in Crisis: Practice Adaptation in Life-Sustaining Care-Giving Consumption Journeys
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    Eric J. Arnould, Hunter Jones, Dorian Marchais · 2025 · Springer eBooks
  28. Crunchy moms as ideological pioneers: the negotiation of natural motherhood and consumerist ideology through crunchy mom discourse on TikTok
    Adrienne E. Foos, William Magnus Northington · 2025 · Qualitative Market Research An International Journal
  29. Product gentrification and its implications for consumers and communities
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  30. Representations of vintage consumption
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  31. Taste making as assemblage effect: The case of electronic dance music
    Hedon Blakaj, Eric J. Arnould · 2026 · Journal of Consumer Culture
  32. Sahne, Simge, Statü: Lüks Tüketimde Çoklu-Kuramsal, Onto-Göstergebilimsel Analiz
    Nurgül ERGÜL · 2026 · Anadolu Üniversitesi Sosyal Bilimler Dergisi
  33. Conceptualisation et modélisation du capital mode : une application aux marques de luxe
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  34. Management de l’inaccessibilité symbolique du luxe : sélection et éducation des consommateurs sur le point de vente
    Stéphane Borraz · 2017 · theses.fr (ABES)
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    Hajar El Karmouni · 2017
  36. Reconsidération de la liminalité au sein de la recherche sur les consommateurs : Consommation et poursuite des modes de vie liquides
    Laetitia Mimoun · 2018
  37. De l'importance du corps dans les pratiques d'automédication : représentations, matérialité et compétences
    Sarah Lasri · 2019
  38. Appréhender la variété des modes de consommation culturelle en contextes présents et passés : le cas de la bande dessinée
    Caterina Trizzulla · 2018
  39. La consommation des objets connectés : une approche par la théorie de l'assemblage
    Yasmine El Alami · 2021 · theses.fr (ABES)
  40. Le façonnement des marchés par les pratiques marketing routinières : une application au Social Media Management
    Laurent Busca · 2017
  41. Le rôle de la circulation de produits et marques dans la modification d'un réseau de consommateurs
    Monica C. Scarano · 2020
  42. L’influence de la perception de l’innovativité artistique sur l’expérience et le comportement de consommation culturelle des publics : le cas de l’opéra
    Aranzazu Gaztelumendi · 2022
  43. The consumption of silence in a world of noise : Conceptualization, functions, and values of silence in the consumer experience
    Noémie Dehling · 2024
  44. Mito de mercado e ressignificação do consumo: Um estudo sobre o trabalho doméstico das mulheres
    Isadora Clotilde de Siqueira Leite, Ronan Torres Quintão · 2026 · ReMark - Revista Brasileira de Marketing
  45. Market myth and consumption resignification: A study on women's domestic work
    Isadora Clotilde de Siqueira Leite, Ronan Torres Quintão · 2026 · ReMark - Revista Brasileira de Marketing
  46. Mediated encounters: Arab tourists’ identity and consumption practices in Istanbul
    JAILAN ABDULKAREEM MUSA, Mehmet Şeremet, Emine Cïhangiṙ, Voon Chin Phua · 2026 · TÜRK COĞRAFYA DERGİSİ
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  48. Giysinin Kimlikleşme Aracı Olarak Kullanımı: Hipster Tarzı ve Tüketim Değişkenleri Üzerine Bir İnceleme
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