The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Is Meat Male? A Quantitative Multimethod Framework to Establish Metaphoric Relationships
Abstract
Metaphors are increasingly recognized as influencing cognition and consumption. While these linkages typically have been qualitatively generated, this article presents a framework of convergent quantitative methodologies that can further document the validity of a metaphor. To illustrate this multimethod framework, the authors explore whether there is a metaphoric link between meat and maleness in Western cultures. The authors address this in six quantifiable studies that involve (1) implicit associations, (2) free associations, (3) indirect-scenario-based inferences, (4) direct measurement profiling, (5) preference and choice, and (6) linguistic analysis and conclude that there is a metaphoric relationship between mammal muscle meat and maleness.
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Cites
Convergent and discriminant validation by the multitrait-multimethod matrix.
Campbell, D. T., & Fiske, D. W. (1959) · Psychological Bulletin · doi:10.1037/h0046016 · Cited by 17,116
Implicit social cognition: Attitudes, self-esteem, and stereotypes
Greenwald, A. G., & Banaji, M. R. (1995) · Psychological Review · doi:10.1037/0033-295x.102.1.4 · Cited by 6,682
Yvonne Feilzer, M. (2010) · Journal of Mixed Methods Research · doi:10.1177/1558689809349691 · Cited by 1,258
Alise, M. A., & Teddlie, C. (2010) · Journal of Mixed Methods Research · doi:10.1177/1558689809360805 · Cited by 269
Rozin, P., Bauer, R., & Catanese, D. (2003) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.85.1.132 · Cited by 168
Self-citation
Cited by
Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption
Brough, A. R., Wilkie, J. E. B., Ma, J., Isaac, M. S., & Gal, D. (2016) · Journal of Consumer Research · doi:10.1093/jcr/ucw044 · Cited by 751
Revisiting gender differences: what we know and what lies ahead.
Meyers‐Levy, J., & Loken, B. (2015) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.06.003 · Cited by 614
Efforts to overcome vegetarian-induced dissonance among meat eaters
Rothgerber, H. (2014) · Appetite · doi:10.1016/j.appet.2014.04.003 · Cited by 207
Eating Healthy or Feeling Empty? How the “Healthy = Less Filling” Intuition Influences Satiety
Suher, J., Raghunathan, R., & Hoyer, W. D. (2016) · Journal of the Association for Consumer Research · doi:10.1086/684393 · Cited by 86
Metadata
- Authors
- Rozin, P., Hormes, J. M., Faith, M. S., & Wansink, B.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2012-10-01
- Volume
- 39
- Issue
- 3
- Pages
- 629-643
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2167420130
- Cited by
- 358
- References
- 5
- FWCI
- 14.47
- Type
- journal article
- Language
- en
- Open access
- closed
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- Rozin, P., Hormes, J. M., Faith, M. S., & Wansink, B. (2012). Is Meat Male? A Quantitative Multimethod Framework to Establish Metaphoric Relationships. Journal of Consumer Research. https://doi.org/10.1086/664970
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