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Cited by 380

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

A Theoretical Agenda for Entertainment-Education

Singhal, A.·2002·Communication Theory

Abstract

With the growing number of entertainment-education (E-E) interventions worldwide, and the extensive evaluation research on their impacts, the time is ripe to explore in-depth the theoretical underpinnings of entertainment-education. This introductory article provides a historical background to this special issue of Communication Theory on entertainment-education, and charts a 5-pronged theoretical agenda for future research on entertainment-education. Theoretical investigations of entertainment-education should pay greater attention to the tremendous variability among entertainment-education interventions (Agenda #1)and to the various resistances to entertainment-education interventions(Agenda #2). E-E theorizing will also benefit from close investigations of the rhetorical, play, and affective aspects of E-E(Agenda #3). Further, E-E “effects” research should consider employing a broader understanding of individual, group, and social-level changes (Agenda #4) and be more receptive to methodological pluralism and measurement ingenuity (Agenda #5).

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Metadata

Authors
Singhal, A.
Venue
Communication Theory
Published
2002-05-01
Volume
12
Issue
2
Pages
117-135
ISSN
  • 1050-3293 (ISSN-L)
  • 1468-2885
OpenAlex
W1974288996
Cited by
380
References
3
FWCI
146.77
Type
journal article
Language
en
Open access
closed

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