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Cited by 13Dementia and Cognitive Impairment ResearchMental Health Treatment and AccessMedia Influence and Health

The DOI matches its Crossref record; 31 of the 31 references it cites were found in a registry or an index.

The impact of a national public awareness campaign on dementia knowledge and help-seeking in Ireland

Open access
Hickey, D, Glynn, R W, Shelley, E, Lawlor, B·2019·European Journal of Public Health
DOI 10.1093/eurpub/ckz185.637
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Abstract

Background: Dementia is a growing public health issue in Ireland primarily due to the ageing population. Increasing public knowledge of dementia has been identified as a key priority to reduce disease burden. This study evaluated the impact of a dementia communication campaign on dementia knowledge and help-seeking intention among the general public in Ireland. Methods: In 2016, a nationally-representative sample of over 1,200 adults in Ireland was surveyed to inform a nationwide dementia awareness campaign entitled Understand Together. Multiple factors were examined including sociodemographic characteristics, dementia advertising awareness, dementia knowledge and help-seeking intention. A similar survey (N = 1,003) was conducted in 2018 to evaluate public awareness of the campaign and its association with dementia knowledge and help-seeking intention. Data from the 2016 and 2018 surveys were analysed using univariable analysis and logistic regression, adjusted for sociodemographics. Results: Awareness of dementia advertising increased from 17% (2016) to 32% (2018) (p < 0.001). Women (OR 1.51, 95%CI 1.14-2.00), rural residents (OR 1.48, 95%CI 1.10-2.00), respondents aged 40-59 years (OR 1.96, 95%CI 1.40-2.74) or 60+ years (OR 2.18, 95%CI 1.47-3.22), and those who knew someone with dementia (OR 2.06, 95%CI 1.55-2.75) were more likely to be aware of the campaign. Very good or good dementia knowledge and awareness that dementia risk is modifiable increased from 24% to 33% (p < 0.05) and 46% to 52% (p < 0.05), respectively. There was a linear association between campaign awareness and both help-seeking (OR 1.81, 95%CI 1.36-2.40) and holding a positive view of the potential benefits of early diagnosis (OR 1.97, 95%CI 1.35-2.88). Conclusions: The ongoing campaign, as well as future communication strategies, should continue to focus on increasing awareness of modifiable risk to support prevention. Campaign messaging/modalities should be targeted at harder to reach population groups. Key messages: Public communication on dementia can improve knowledge and help-seeking. Health communication campaign evaluation can identify, and inform the targeting of, hard to reach population groups.

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  • Another public awareness campaign on dementia in Ireland found a population-level increase in dementia risk reduction awareness after 2 years; it employed national mass media outlets and social media but also community activation.

    “Another public awareness campaign on dementia in Ireland, did find a population-level increase in DRR awareness after 2 years.Like our campaign, it employed national mass media outlets and social media but also community activation (Hickey et al., 2019).”

    From Increasing knowledge on dementia risk reduction in the general population: Results of a public awareness campaign. (2021) · cites this paper as Hickey et al., 2019

    The Methods and Results (page not supplied) describe nationally representative Irish surveys in 2016 and 2018 and report that awareness of modifiable dementia risk rose from 46% to 52%. The copy does not specify whether the campaign used national mass media, social media, or community activation, so those attributed details are unsupported. (LLM, conf=0.87)

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  • Other studies evaluating awareness campaigns on dementia risk reduction are scarce.

    “Other studies evaluating awareness campaigns on DRR are scarce (Farrow, 2013;Hickey et al., 2019).”

    From Increasing knowledge on dementia risk reduction in the general population: Results of a public awareness campaign. (2021) · cites this paper as Hickey et al., 2019

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Metadata

Authors
Hickey, D., Glynn, R. W., Shelley, E., & Lawlor, B.
Affiliations
  • Health Service Executive (IE)
  • Royal College of Physicians of Ireland (IE)
  • St. James's Hospital (IE)
Corresponding author
Hickey, D
ORCID
Venue
European Journal of Public Health
Publisher
Oxford University Press (OUP)
Published
2019-11-01
Volume
29
Issue
Supplement_4
ISSN
  • 1101-1262 (ISSN-L)
  • 1464-360X
DOI
10.1093/eurpub/ckz185.637
OpenAlex
W2984873934
Semantic Scholar
e6043bcbc4d1afad0995474180b395b02549d794
Cited by
13
References
31
Citations by year
2025: 3 · 2024: 6 · 2023: 2 · 2021: 1 · 2020: 1
FWCI
0.40
Type
journal article
Language
en
Open access
Licence
academic.oup.com/journals/pages/open_access/funder_policies/chorus/standard_publication_model (vor)
Locations
European Journal of Public Health (publishedVersion)
Topics
  • Health Sciences › Medicine › Psychiatry and Mental health › Dementia and Cognitive Impairment Research
  • Health Sciences › Medicine › Psychiatry and Mental health › Mental Health Treatment and Access
  • Social Sciences › Communication › Media Influence and Health
Keywords
dementia, public awareness campaigns, health communication, dementia knowledge, help-seeking intentions, campaign awareness, early diagnosis, dementia prevention, gender differences, rural residence, Ireland, population aging, advertising awareness, sociodemographic factors, help-seeking barriers, help-seeking facilitators, help-seeking motivation

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