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Cited by 264

The DOI matches its Crossref record; 29 of the 29 references it cites were found in a registry or an index.

Beneath the Veneer of Fragmentation: Television Audience Polarization in a Multichannel World

Webster, J. G.·2005·Journal of Communication
DOI 10.1093/joc/55.2.366
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Abstract

This study reviews the history of television audience fragmentation in the United States and uses a secondary analysis of Nielsen peoplemeter data to assess the current state of both fragmentation and audience polarization across 62 of the most prominent television networks. Audience fragmentation is more advanced than is generally recognized. Polarization, the tendency of channel audiences to be composed of devotees and nonviewers, is also evident, though modest. Contrary to the “law of double jeopardy,” there are now many examples of both small-but-loyal and small-but-disloyal audiences. Loyalty and audience fragmentation affect network profitability and have social consequences.

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Metadata

Authors
Webster, J. G.
Venue
Journal of Communication
Publisher
Oxford University Press (OUP)
Published
2005-06-01
Volume
55
Issue
2
Pages
366-382
ISSN
  • 0021-9916 (ISSN-L)
  • 1460-2466
DOI
10.1093/joc/55.2.366
OpenAlex
W2110471449
Cited by
264
References
29
FWCI
12.83
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Beneath the Veneer of Fragmentation: Television Audience Polarization in a Multichannel World. https://app.cochat.ai/papers/10.1093/joc/55.2.366
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Webster, J. G. (2005). Beneath the Veneer of Fragmentation: Television Audience Polarization in a Multichannel World. Journal of Communication. https://doi.org/10.1093/joc/55.2.366

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.