Cross-cultural variation in men’s preference for sexual dimorphism in women’s faces
Open accessAbstract
Both attractiveness judgements and mate preferences vary considerably cross-culturally. We investigated whether men's preference for femininity in women's faces varies between 28 countries with diverse health conditions by analysing responses of 1972 heterosexual participants. Although men in all countries preferred feminized over masculinized female faces, we found substantial differences between countries in the magnitude of men's preferences. Using an average femininity preference for each country, we found men's facial femininity preferences correlated positively with the health of the nation, which explained 50.4% of the variation among countries. The weakest preferences for femininity were found in Nepal and strongest in Japan. As high femininity in women is associated with lower success in competition for resources and lower dominance, it is possible that in harsher environments, men prefer cues to resource holding potential over high fecundity.
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The evidence on the impact of ethnicity on the attractiveness halo effect is inconsistent.
“Therefore, the evidence in this regard is inconsistent and additional research would be needed to shed light on this matter.”
From What is beautiful is still good: the attractiveness halo effect in the era of beauty filters (2024) · cites this paper as [21]
The Results report no significant difference in facial-femininity preferences between Caucasian and non-Caucasian respondents, and the Discussion reports no other-race effect. The paper examines attractiveness preferences, but the passages found for ethnicity and the halo effect do not address whether ethnicity affects the attractiveness halo effect or whether evidence on that question is inconsistent. Page numbers were not available in our copy. (LLM, conf=0.77)
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What is beautiful is still good: the attractiveness halo effect in the era of beauty filters
Gulati, A., Martínez-Garcia, M., Fernández, D., Lozano, M. A., Lepri, B., & Oliver, N. (2024) · Royal Society Open Science · doi:10.1098/rsos.240882 · Cited by 21 · see citing works
- Authors
- Marcinkowska, U. M., Kozlov, M. V., Cai, H., Contreras-Garduño, J., Dixson, B. J., Oana, G. A., Kaminski, G., Li, N. P., Lyons, M. T., Onyishi, I. E., Prasai, K., Pazhoohi, F., Prokop, P., Rosales Cardozo, S. L., Sydney, N., Yong, J. C., & Rantala, M. J.
- Affiliations
- University of Turku (FI)
- Chinese Academy of Sciences (CN)
- Universidad de Guanajuato (MX)
- UNSW Sydney (AU)
- Department of Clinical Psychology and Psychotherapy, Babes-Bolyai University, Cluj-Napoca, Romania
- Laboratoire Cognition, Langues, Langage, Ergonomie (FR)
- Singapore Management University (SG)
- University of Liverpool (GB)
- University of Nigeria (NG)
- Model College, Kathmandu, Nepal
- Shiraz University (IR)
- University of Trnava (SK)
- Department of Psychology, University of Ibagué, Ibagué, Colombia
- Universidade Federal do Paraná (BR)
- Corresponding author
- Marcinkowska, Urszula M.
- ORCID
- Venue
- Biology Letters
- Publisher
- The Royal Society
- Published
- 2014-04
- Volume
- 10
- Issue
- 4
- Pages
- 20130850
- ISSN
- 1744-9561 (ISSN-L)
- 1744-957X
- PMC
- PMC4013689
- OpenAlex
- W2131886274
- Cited by
- 136
- References
- 2
- Citations by year
- 2026: 1 · 2025: 4 · 2024: 9 · 2023: 16 · 2022: 5 · 2021: 13 · 2020: 11 · 2019: 12 · 2018: 6 · 2017: 7 · 2016: 41 · 2015: 6 · 2014: 5
- FWCI
- 27.36
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Biology Letters (publishedVersion)
- Europe PMC (PubMed Central) (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- Singapore Management University Institutional Knowledge (InK) (Singapore Management University) (submittedVersion)
- Institutional Repository of Institute of Psychology, Chinese Academy of Sciences (Institute of Psychology, Chinese Academy of Sciences) (submittedVersion)
- HAL (submittedVersion)
- Funders
- Turun Yliopisto
- Autoritatea Natională pentru Cercetare Stiintifică
- Unitatea Executiva pentru Finantarea Invatamantului Superior, a Cercetarii, Dezvoltarii si Inovarii (PN-II-RU-PD-2011-3-0131)
- Turun Yliopistosäätiö
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Evolutionary Psychology and Human Behavior
- Life Sciences › Agricultural and Biological Sciences › Ecology, Evolution, Behavior and Systematics › Animal Behavior and Reproduction
- Life Sciences › Neuroscience › Cognitive Neuroscience › Face Recognition and Perception
- Keywords
- sexual dimorphism, facial femininity, mate preferences, cross-cultural variation, attractiveness, facial morphology, national health, resource holding potential, fecundity, mate competition
- MeSH terms
- Adult, Choice Behavior, Cues, Culture, Face, Female, Fertility, Health Status, Humans, Male, Sex Characteristics, Sexual Partners, Femininity
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