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Cited by 297Food Supply Chain TraceabilityFood Safety and HygieneConsumer Attitudes and Food Labeling

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Consumer perceptions of food quality and safety and their relation to traceability

Open access
van Rijswijk, Wendy, Frewer, Lynn J.·2008·British Food Journal
DOI 10.1108/00070700810906642
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Abstract

Purpose The research presented here aims to gain understanding of consumers' perceptions of the concepts of food quality and safety, two concepts that play an important role in how consumers perceive food, and that are used in decision making. Design/methodology/approach Qualitative semi‐structured interviews ( n =163 consumers) were held in four European countries (Germany, France, Italy and Spain). Consumers' own definitions of the two concepts of food quality and safety were examined, together with the perceived interrelationship between quality and safety, and whether these concepts were linked to improved food chain traceability. Findings The results indicate that most consumers see food quality and food safety as interlinked concepts, which becomes evident in their partly overlapping definitions of the two concepts. Consumers believe both food safety and quality are important to food in general, but pay relatively more attention to food quality when purchasing a product. Traceability was linked not only to food safety, but also to food quality in the mind of the consumer. Research limitations/implications Future research on consumer perceptions of food quality and safety will need to take account of the observation that these concepts are strongly related in consumers' minds, and therefore cannot be easily separated in explaining consumer choices. Originality/value Instead of investigating consumer perceptions of food quality and safety in relation to specific products, consumer perceptions of food quality and food safety in general, and how these were related to each other, were studied. Further understanding was gained of how consumers might use these concepts in judgements about food, which, in turn may influence their purchase decisions.

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Research works printed but not linked: 33

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Metadata

Authors
van Rijswijk, W., & Frewer, L. J.
Affiliations
  • University of St Andrews (GB)
  • Wageningen University & Research (NL)
ORCID
Frewer, Lynn J.
Venue
British Food Journal
Publisher
Emerald
Published
2008-09-26
Volume
110
Issue
10
Pages
1034-1046
ISSN
0007-070X (ISSN-L)
DOI
10.1108/00070700810906642
OpenAlex
W2086625373
Cited by
297
References
0
Citations by year
2026: 7 · 2025: 9 · 2024: 19 · 2023: 20 · 2022: 26 · 2021: 27 · 2020: 24 · 2019: 24 · 2018: 22 · 2017: 13 · 2016: 17 · 2015: 19 · 2014: 17 · 2013: 13 · 2012: 8
FWCI
17.10
Type
journal article
Language
en
Open access
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
  • British Food Journal (publishedVersion)
  • Socio-Environmental Systems Modeling (acceptedVersion)
  • Data Archiving and Networked Services (DANS) (submittedVersion)
Topics
  • Life Sciences › Agricultural and Biological Sciences › Food Science › Food Supply Chain Traceability
  • Life Sciences › Agricultural and Biological Sciences › Food Science › Food Safety and Hygiene
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
Keywords
consumer perception, food quality, food safety, food traceability, purchase decision

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