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Cited by 590

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

Customer value: a review of recent literature and an integrative configuration

Salem Khalifa, Azaddin·2004·Management Decision

Abstract

The concept of customer value is becoming increasingly used in strategy and marketing literature in recent years. Customer value is considered central to competitive advantage and long‐term success of business organizations. Consequently, a great importance attached to this concept. This paper attempts to build an integrative configuration of the concept of customer value that reflects its richness and complexity. It reviews, synthesizes and extends the literature on the subject. The configuration includes three complementary models, namely: customer value in exchange, customer value buildup, and customer value dynamics. Thinking about customer value in this way is helpful in the designing of and studying service offerings.

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Metadata

Authors
Salem Khalifa, A.
Venue
Management Decision
Publisher
Emerald
Published
2004-06-01
Volume
42
Issue
5
Pages
645-666
ISSN
0025-1747 (ISSN-L)
OpenAlex
W2027514719
Cited by
590
References
2
FWCI
20.09
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Customer value: a review of recent literature and an integrative configuration. https://app.cochat.ai/papers/10.1108/00251740410538497
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Salem Khalifa, A. (2004). Customer value: a review of recent literature and an integrative configuration. Management Decision. https://doi.org/10.1108/00251740410538497

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.