What drives subscribing to premium in freemium services? A consumer value‐based view of differences between upgrading to and staying with premium
Open accessAbstract
Fostering the conversion of free users to premium subscribers and retaining those premium users are critical objectives for freemium service providers. Building on consumer value theory, we empirically examine the differences between basic and premium users in terms of the emotional, functional, social, epistemic, and economic values driving basic users' decisions to upgrade to premium subscriptions and premium users' decisions to retain their paid subscriptions. We employ enjoyment, intrusiveness of advertising in the free subscription, ubiquity, social connectivity, the discovery of new content, and the price value of the premium subscription as drivers of intentions and test our model using data from a leading digital content service that employs the freemium model. Our results show that enjoyment and price value of the premium subscription predict the intention to upgrade to premium, whereas the intention to retain the premium subscription is driven by ubiquity and the discovery of new content. Interestingly, social connectivity has no effect on the intention to upgrade but does have a small negative effect on the intention to retain the premium subscription. Contrary to our expectations, intrusiveness of advertising in the free subscription had a negative effect on the price value of the premium subscription. Collectively, our results imply that the intention to retain the premium subscription is influenced by attribute‐level value perceptions such as ubiquity, the discovery of new content, and social connectivity whereas the intention to upgrade is driven by benefits, ie, enjoyment and price value of the premium subscription.
AI snapshot
Written from the paper’s full text.
TL;DR
This study uses consumer value theory to compare what drives free users’ intention to upgrade to premium versus premium users’ intention to retain their paid subscription in a freemium digital content service. It finds that upgrading is driven by enjoyment and price value, while retention is driven by ubiquity and discovery of new content, with social connectivity having a small negative effect on retention.
Key findings
- For basic users, intention to upgrade was predicted by enjoyment (0.356, p < .001) and price value of the premium subscription (0.253, p < .001); neither predicted premium users’ intention to retain.
- For premium users, intention to retain was predicted by ubiquity (0.453, p < .001) and discovery of new content (0.412, p < .001); social connectivity had a small negative effect (−0.123, p < .05).
- Contrary to expectations, intrusiveness of advertising had a negative effect on basic users’ price value of the premium subscription (−0.225, p < .01), and no significant direct effect on upgrade intention.
- ANCOVAs showed premium users had higher mean ubiquity (4.230 vs. 3.625, F = 37.869, p < .001), price value (3.475 vs. 3.099, F = 77.473, p < .001), and discovery of new content (4.080 vs. 3.815, F = 8.468, p < .01) than basic users; six of 14 hypotheses were supported.
Methods
- Two-stage online survey of Finnish Spotify users, with a 2-week gap between the main survey (independent variables) and follow-up (enjoyment and intentions); final sample was 467 respondents (208 basic/free, 259 premium), mean age 25, 265 female and 202 male.
- Measurement development included interviews with 11 active Spotify users and a card-sorting exercise with 14 users to develop social connectivity and discovery of new content items.
- Analysis used structural equation modeling in AMOS 25, with measurement model validation, ANCOVAs, z-tests for subgroup differences, and bootstrapping for mediation.
Limitations
- The paper states data came from one subscription-based freemium service and one country, limiting generalizability; it also notes the model did not account for nonmonetary costs of the free subscription or control for the zero-price effect.
- The paper states future research should examine multitiered or hybrid freemium models, other post-adoption behaviors such as downgrading or abandonment, and ways to measure the zero-price effect.
- Evident from the text: sampling was non-random (university database and Facebook groups), so the authors explicitly do not attempt statistical generalization; the study measures intentions, not actual upgrade or retention behavior.
Model-written summary. Check it against the paper before relying on it.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
2 of 92 cited sources checked · 0 supported · 0 flagged · accuracy not yet measured
- Findingown data
Social connectivity has a small negative effect on the intention to retain the premium subscription.
“does have a small negative effect on the intention to retain the premium subscription”
Quote in the paperSubstantial claim - Findingown data
Social connectivity has no effect on the intention to upgrade.
“social connectivity has no effect on the intention to upgrade”
Quote in the paperSubstantial claim - Findingown data
Enjoyment and price value of the premium subscription predict the intention to upgrade to premium.
“Our results show that enjoyment and price value of the premium subscription predict the intention to upgrade to premium”
- Also stated in: § 1 | INTRODUCTION · plain
“From the set of value dimensions employed in this study, enjoyment and price value were found to be the only determinants of the intention to upgrade.”
Quote in the paperSubstantial claim - Also stated in: § 1 | INTRODUCTION · plain
- Findingown data
Ubiquity and discovery of new content drive the intention to retain the premium subscription.
“the intention to retain the premium subscription is driven by ubiquity and the discovery of new content”
- Also stated in: § 1 | INTRODUCTION · plain
“ubiquity and the discovery of new content drove the intention to retain premium subscriptions”
Quote in the paperSubstantial claim - Also stated in: § 1 | INTRODUCTION · plain
- Findingown data
Enjoyment and price value were the only determinants of the intention to upgrade.
“From the set of value dimensions employed in this study, enjoyment and price value were found to be the only determinants of the intention to upgrade.”
Quote in the paperSubstantial claim
- Findingown data
The consumer values driving the intention to upgrade are completely different from those driving the intention to retain a premium subscription.
“The results show that the consumer values driving the intention to upgrade are completely different from those driving the intention to retain a premium subscription.”
Quote in the paperSubstantial claim - Findingown data
None of the control variables had a significant effect on the intention to upgrade or intention to retain the premium subscription.
“None of the control variables had a significant effect on the intention to upgrade or intention to retain the premium subscription.”
Quote in the paperNot a substantial claim - Findingown data
Three key themes for the discovery of new content were identified from the interviews: meeting a user's music preferences, introducing new music, and new releases.
“With respect to the discovery of new content, we identified three key themes from the interviews and labeled them”
Quote in the paperNot a substantial claim - Findingown data
Social connectivity did not affect the intention to upgrade.
“Contrary to our theorizing, social connectivity did not affect the intention to upgrade”
Quote in the paperSubstantial claim - Findingown data
Only four interviewees stated that they actively used Spotify's social features.
“Interestingly, while the interviewees found it quite easy to articulate various benefits gained from the recommendations and curated content, only four stated that they actively used Spotify's social features.”
Quote in the paperNot a substantial claim - Findingown data
ANCOVAs imply statistically significant differences in the levels of ubiquity, price value, and discovery of new content between basic and premium users.
“The results from ANCOVAs imply statistically significant differences in the levels of ubiquity, price value, and discovery of new content between the basic and premium users.”
Quote in the paperNot a substantial claim - Findingown data
For premium users, the effects of enjoyment and price value on the intention to retain the premium subscription were not significant.
“In contrast, for premium users, the effects of enjoyment and price value on the intention to retain the premium subscription were not significant”
Quote in the paperSubstantial claim - Findingown data
Interviewees did not intuitively describe the benefits of social features to the same degree as they did recommendation features.
“In addition, the interviewees did not intuitively describe the benefits of the social features to the same degree as they did the recommendation features.”
Quote in the paperNot a substantial claim - Findingown data
Enjoyment and price value of the premium subscription were the only statistically significant predictors of the intention to upgrade.
“Interestingly, enjoyment and price value of the premium subscription were the only statistically significant predictors of the intention to upgrade.”
Quote in the paperSubstantial claim - Findingown data
The intention to retain the premium subscription was determined by the discovery of new content and ubiquity.
“rather, the intention to retain the premium subscription was determined by the discovery of new content and ubiquity.”
Quote in the paperSubstantial claim - Findingown data
The average overall listening time per day was 73 minutes for basic users and 130 minutes for premium users.
“The average overall listening time per day was 73 minutes for basic users and 130 minutes for premium users.”
Quote in the paperNot a substantial claim - Findingown data
All 14 card-sorting participants divided the items into two groups corresponding to the two new constructs.
“All the participants divided the items into two groups, which corresponded to the two new constructs.”
Quote in the paperNot a substantial claim - Findingown data
Social connectivity exerted a negative effect on the intention to retain the premium subscription.
“but exerted a negative effect on the intention to retain the premium subscription.”
Quote in the paperSubstantial claim - Findingown data
Social connectivity had no effect on enjoyment among either basic or premium users.
“whereas social connectivity had no effect.”
Quote in the paperNot a substantial claim - Findingown data
The price value of the premium subscription was predicted by ubiquity and the intrusiveness of advertising among basic users.
“The price value of the premium subscription was predicted by ubiquity and the intrusiveness of advertising among basic users.”
Quote in the paperSubstantial claim - Findingown data
There was no statistically significant difference between basic and premium users in regard to level of enjoyment.
“The fact that there was no statistically significant difference between basic and premium users in regard to level of enjoyment”
Quote in the paperSubstantial claim - Findingown data
Ubiquity had a weak positive effect on enjoyment among basic users but not among premium users.
“Ubiquity and price value, in turn, had weak positive effects on enjoyment among basic users but not among the premium users.”
Quote in the paperNot a substantial claim - Findingown data
Premium users' price value was driven by ubiquity and the discovery of new content.
“Premium users' price value was, in turn, driven by ubiquity and the discovery of new content.”
Quote in the paperSubstantial claim - Findingown data
The discovery of new content had a positive effect on enjoyment among both basic and premium users.
“With respect to the predictors of enjoyment, the discovery of new content had a positive effect among both basic and premium users”
Quote in the paperNot a substantial claim - Findingown data
The effect of intrusiveness of advertising on price value was negative among basic users.
“Interestingly, and contrary to our theorizing, the effect of intrusiveness of advertising was negative.”
Quote in the paperSubstantial claim - Findingown data
There was a statistically significant difference in the effects of ubiquity and intrusiveness of advertising on price value between basic and premium users.
“The z-test indicated a statistically significant difference in the effects of ubiquity and intrusiveness of advertising on price value.”
Quote in the paperSubstantial claim - Findingown data
The intrusiveness of advertising did not have a significant negative effect on enjoyment among the basic users.
“Interestingly, contrary to our theorizing, the intrusiveness of advertising did not have a significant negative effect on enjoyment among the basic users.”
Quote in the paperNot a substantial claim - Findingown data
The intrusiveness of advertising did not have a significant effect on the intention to upgrade or intention to retain the premium subscription among either sample.
“Finally, the intrusiveness of advertising did not have a significant effect among either sample.”
Quote in the paperSubstantial claim - Findingown data
There were no significant differences in the relationships between the focal constructs and enjoyment between basic and premium users.
“Overall, there were no significant differences in these relationships between basic and premium users”
Quote in the paperSubstantial claim - Findingown data
Premium users experience higher levels of ubiquity than basic users.
“Ubiquity Mean 3.625 4.230 37.869 ***”
Quote in the paperNot a substantial claim - Findingown data
There were no differences between basic and premium users in the level of social connectivity.
“concerning the level of social connectivity, we detected no differences between the two user groups.”
Quote in the paperSubstantial claim - Findingown data
The effect of enjoyment on the intention to upgrade is stronger than its effect on the intention to retain the premium subscription.
“H1: The effect of enjoyment on the intention to upgrade is stronger than on the intention to retain the premium subscription. Supported”
Quote in the paperSubstantial claim - Findingown data
Premium users experience higher levels of price value than basic users.
“we observed that premium users experience higher levels of price value than basic users.”
Quote in the paperSubstantial claim - Findingown data
Ubiquity exerted a significant indirect effect on the intention to upgrade.
“The respective results demonstrate that ubiquity (0.118**) and the discovery of new content (0.120*) exerted significant indirect effects on the intention to upgrade.”
Quote in the paperSubstantial claim - Findingown data
The discovery of new content exerted a significant indirect effect on the intention to upgrade.
“The respective results demonstrate that ubiquity (0.118**) and the discovery of new content (0.120*) exerted significant indirect effects on the intention to upgrade.”
Quote in the paperSubstantial claim - Findingown data
Price value had a weak positive effect on enjoyment among basic users but not among premium users.
“Ubiquity and price value, in turn, had weak positive effects on enjoyment among basic users but not among the premium users.”
Quote in the paperNot a substantial claim - Premisecitation
The employment of the freemium model leads paying and nonpaying users to have different standards of user experience.
“the employment of the freemium model leads paying and nonpaying users to have different standards of user experience”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Shi, Xia, & Huang, 2015 source
- Premisecitation
Only a few prior studies have examined sustained user engagement in the freemium context.
“only a few prior studies have examined sustained user engagement in the freemium context”
Quote in the paperSubstantial claim0 of 3 sources checked - Premisecitation
The decision to upgrade represents a departure from the users' status quo compared with the decision to retain a premium subscription.
“Compared with the decision to retain a premium subscription, the decision to upgrade represents a departure from the users' status quo”
Quote in the paperSubstantial claim0 of 2 sources checked - Premisecitation
Even fewer prior studies discussed the differences between basic and premium users in terms of gratification level obtained from using a freemium service.
“even fewer discussed the differences between basic and premium users in terms of gratification level obtained from using a freemium service”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Mäntymäki & Islam, 2015
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Premisecitation
The ZPE may reinforce the users' tendency to use free subscriptions.
“This, in turn, may reinforce the users' tendency to use free subscriptions”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Niemand et al., 2015
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Premisereasoning
Post-adoption behaviors pertinent to the freemium model have received limited attention in the IS literature.
“post-adoption behaviors pertinent to the freemium model-such as basic users' intention to upgrade to premium and premium users' intention to retain their premium subscriptions-have thus far received limited attention in the IS literature.”
Quote in the paperSubstantial claim - Premisereasoning
In the freemium context, the price of the free version is zero; therefore, it is always equal to or less than the price that the customer is willing to pay.
“In the freemium context, the price of the free version is zero; therefore, it is always equal to or less than the price that the customer is willing to pay.”
Quote in the paperNot a substantial claim - Premisecitation
The differences between the factors driving basic users to upgrade and those driving premium users to retain are not well understood.
“the differences between the factors driving basic users to upgrade from free to premium subscriptions and those that drive premium users to retain their paid subscriptions are not well understood.”
Quote in the paperSubstantial claim0 of 3 sources checked - Premisecitation
In the freemium context, the ZPE can be explained by the concept of mental accounting.
“In the freemium context, the ZPE can be theoretically explained by the concept of mental accounting”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Thaler, 1985 source
- Premisereasoning
The literature on freemium consumer behavior lacks systematic efforts toward context-specific theorizing and cumulative empirical evidence on key user behaviors and differences between basic and premium users.
“the literature on freemium consumer behavior lacks systematic efforts toward context-specific theorizing and cumulative empirical evidence on key user behaviors and the differences between basic and premium users.”
Quote in the paperSubstantial claim - Premisereasoning
These theoretical mechanisms do not exhaustively incorporate key characteristics of the freemium model.
“these theoretical mechanisms do not exhaustively incorporate the key characteristics of the freemium model”
Quote in the paperNot a substantial claim - Premisereasoning
Research examining the differences between basic users' upgrading from free to premium and premium users' retention of their premium subscriptions is absent from the literature.
“research examining the differences between basic users' upgrading from free to premium and premium users' retention of their premium subscriptions is absent from the literature.”
Quote in the paperNot a substantial claim - Interpretationreasoning
Basic users lack first-hand experience of the additional features of the premium subscription and are likely to put increased emphasis on benefits such as enjoyment rather than attribute-level values.
“In contrast, basic users lack first-hand experience of the additional features of the premium subscription and are thus likely to put increased emphasize on the benefits such as enjoyment (ie, the overall evaluation of the user experience) rather than attribute-level values.”
Quote in the paperSubstantial claim - Interpretationcitation
Premium users are better equipped to develop conceptual structures such as beliefs and evaluations regarding the contents and value-added of the premium subscription than basic users.
“Because of their prior engagement with the premium features, the premium users are better equipped to develop conceptual structures (Alba & Hutchinson, 1987) such as beliefs and evaluations regarding the contents and value-added of the premium subscription than the basic users who generally need to rely on the information available to them from secondary sources.”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Alba & Hutchinson, 1987 source
- Premisecitation
Prior knowledge and experience generally increase the likelihood of analytical information processing.
“This assertion is supported with the notion that prior knowledge and experience generally increase the likelihood of analytical information processing (Bettman, 1979).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Bettman, 1979
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Interpretationcitation
Enjoyment is one of the most evident benefits that people relate to their hedonic IT use decisions.
“In particular, because enjoyment is a focal aspect of the user experience in hedonic information systems (Li et al., 2015;Mäntymäki & Salo, 2011;van der Heijden, 2004), it is arguably one of the most evident benefits that people relate to their hedonic IT use decisions.”
Quote in the paperSubstantial claim0 of 3 sources checked - Interpretationreasoning
The price value of the premium subscription is an outcome of a cost-benefit analysis comprising overall value-added (e.g., discovery of new music and ubiquity) and costs (monetary costs of premium subscription and psychological cost related to intrusiveness of advertising in the basic subscription).
“Similarly, the price value of the premium subscription is essentially an outcome of a cost-benefit analysis that comprises the overall value-added in terms of, eg, discovery of new music and ubiquity as well as the costs, such as the monetary costs of premium subscription and the psychological cost related to the intrusiveness of advertising in the basic subscription.”
Quote in the paperSubstantial claim - Premisecitation
Enjoyment is the key benefit that consumers seek to obtain through their engagement with hedonic digital content services.
“Because the use of hedonic digital content services falls under the category of hedonic consumption (Babin, Darden, & Griffin, 1994;Hirschman & Holbrook, 1982) and hedonic information systems (van der Heijden, 2004), enjoyment is the key benefit that consumers seek to obtain through their engagement with the services.”
Quote in the paperSubstantial claim0 of 3 sources checked - Interpretationcitation
Premium users are likely to emphasize attribute-level factors in their decision making.
“As a result, because of their first-hand information about the additional features, premium users are likely to emphasize attribute-level factors in their decision making (Sujan, 1985).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Sujan, 1985 source
- Premisecitation
Enjoyment is a focal aspect of the user experience in hedonic information systems.
“In particular, because enjoyment is a focal aspect of the user experience in hedonic information systems (Li et al., 2015;Mäntymäki & Salo, 2011;van der Heijden, 2004), it is arguably one of the most evident benefits that people relate to their hedonic IT use decisions.”
Quote in the paperSubstantial claim0 of 3 sources checked - Interpretationcitation
The attribute-level dimensions of value (ubiquity, intrusiveness of advertising, social connectivity, and discovery of new content) are instrumental in achieving enjoyment.
“Hence, building on the MEC, we theorize that the attribute-level dimensions of value (ubiquity, intrusiveness of advertising, social connectivity, and the discovery of new content) are instrumental in achieving enjoyment (cf.Paul et al., 2009).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Paul et al., 2009
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Interpretationreasoning
Ubiquitous access to content is a functional value that is salient to digital content services.
“Consequently, we state that ubiquitous access to content is a functional value that is salient to digital content services, and in the freemium context, we regard it as a predictor of the intention to upgrade and the intention to retain the premium subscription.”
Quote in the paperSubstantial claim - Interpretationreasoning
The data meaningfully corresponded to the profiles of Finnish online music-streaming users.
“Thus, the data meaningfully corresponded to the profiles of Finnish online music-streaming users.”
Quote in the paperNot a substantial claim - Interpretationreasoning
The decision to upgrade is characterized by a higher level of uncertainty than the decision to retain the existing premium subscription.
“As a result, the decision to upgrade is characterized by a higher level of uncertainly than the decision to retain the existing premium subscription.”
Quote in the paperSubstantial claim - Interpretationreasoning
Increased risk aversion is likely to increase the relative effect of price value in basic users' decisions to upgrade compared with premium users.
“The presence of uncertainty generally increases consumers' risk aversion (cf.Thaler, 1985) which, in turn, is likely to increase the relative effect of price value in basic users' decisions to upgrade to the premium subscription compared with premium users.”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Thaler, 1985 source
- Study design and conductcitation
Levene's test verified equality of variances across basic and premium users for price value, enjoyment, discovery of new content, social connectivity, and intrusiveness of advertising.
“Levene's test verified the equality of variances across basic and premium users for price value of the premium subscription, enjoyment, discovery of new content, social connectivity, intrusiveness of advertising in the free subscription, and enjoyment.(Martin & Bridgmon, 2012).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Martin & Bridgmon, 2012
- Study design and conductown data
The square roots of the AVEs clearly exceed the interconstruct correlations.
“As the tables indicate, the square roots of the AVEs clearly exceed the interconstruct correlations.”
Quote in the paperSubstantial claim - Premisecitation
The presence of uncertainty generally increases consumers' risk aversion.
“The presence of uncertainty generally increases consumers' risk aversion (cf.Thaler, 1985) which, in turn, is likely to increase the relative effect of price value in basic users' decisions to upgrade to the premium subscription compared with premium users.”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Thaler, 1985 source
- Premisecitation
Consumers' prior experience with an online vendor makes them less price sensitive in their decision making.
“This aligns with the notion that consumers' prior experience with an online vendor makes them less price sensitive in their decision making (Reichheld & Schefter, 2000).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Reichheld & Schefter, 2000
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Premiseown data
The freemium models employed by the leading online music services are very similar.
“Moreover, the freemium models employed by the leading online music services are very similar, as described in Appendix A, which summarizes the added benefits of the Spotify and Deezer premium user subscriptions compared with their free ones.”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Appendix A
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Premisecitation
Freemium service providers apply so-called strategic inconvenience to motivate basic users to upgrade and premium users to retain their paid subscriptions.
“Second, freemium service providers apply so-called strategic inconvenience (Barnett, 2012) to motivate basic users to upgrade and premium users to retain their paid subscriptions.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Barnett, 2012
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Study design and conductown data
The single-factor model exhibited a very poor fit, indicating that common method bias was unlikely to be a major concern.
“The single-factor model exhibited a very poor fit, indicating that CMB was unlikely to be a major concern.”
Quote in the paperNot a substantial claim - Study design and conductcitation
Data collection in two stages with a 2-week gap mitigated the risk of common method bias.
“To mitigate the risk of common method bias (Podsakoff, MacKenzie, Lee, & Podsakoff, 2003), we conducted the data collection in two stages, with a 2-week gap between the main survey and the follow-up.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Podsakoff, MacKenzie, Lee, & Podsakoff, 2003 source
- Interpretationown data
The design features related to ubiquity and the discovery of new content are critical for premium users when forming their intention to continue with the premium status.
“This observation implies that the design features related to these two values are critical for premium users when forming their intention to continue with the premium status.”
Quote in the paperSubstantial claim - Interpretationown data
The implementation of the strategy of creating social connections between users entails surprising challenges.
“our results imply that the implementation of this strategy entails surprising challenges.”
Quote in the paperSubstantial claim - Interpretationown data
The intention to upgrade from free to the premium subscription and the intention to retain the premium subscription are driven by different sets of consumer values.
“As we have theorized, the intention to upgrade from free to the premium subscription and the intention to retain the premium subscription are driven by different sets of consumer values.”
Quote in the paperSubstantial claim - Interpretationown data
The intention to upgrade is a product of a more deliberate cost-benefit analysis than the intention to retain the premium subscription.
“The results suggest that the intention to upgrade is a product of a more deliberate cost-benefit analysis than the intention to retain the premium subscription.”
Quote in the paperSubstantial claim - Interpretationown data
Basic users' decisions to upgrade their existing subscription type are essentially hedonically oriented.
“confirms our assumptions that basic users' decisions to upgrade their existing subscription type is essentially hedonically oriented”
Quote in the paperSubstantial claim - Interpretationown data
Optimizing basic users' level of enjoyment is a key element of the successful employment of the freemium model in the context of hedonic freemium services.
“the results imply that optimizing basic users' level of enjoyment is a key element of the successful employment of the freemium model in the context of hedonic freemium services.”
Quote in the paperSubstantial claim - Interpretationreasoning
The discovery of new content is a key factor contributing to the decision to continue using the premium version of the service.
“Hence, the discovery of new content is a key factor contributing to the decision to continue using the premium version of the service.”
Quote in the paperSubstantial claim - Study design and conductreasoning
The study did not control the effect of ZPE on freemium users' value perceptions and decision making.
“our study did not control the effect of ZPE on freemium users' value perceptions and decision making.”
Quote in the paperNot a substantial claim - Interpretationown data
Dimensions of consumer value have differential effects on the basic users' decision to upgrade from free to the premium subscriptions and the premium users' decision to retain their premium subscriptions.
“Collectively, our results empirically corroborate our key thesis that dimensions of consumer value have differential effects on the basic users' decision to upgrade from free to the premium subscriptions and the premium users' decision to retain their premium subscriptions.”
Quote in the paperSubstantial claim - Interpretationown data
The incorporation of social features into digital content services is not a panacea.
“illustrating that despite its pervasiveness, the incorporation of social features into digital content services is not a panacea.”
Quote in the paperSubstantial claim - Interpretationreasoning
When the premium subscription exhibits a sufficiently good price value, decisions regarding the retention of the premium subscription are based on attribute-level values such as ubiquity and the discovery of new content.
“Together, these two observations suggest that when the premium subscription exhibits a sufficiently good price value, decisions regarding the retention of the premium subscription are based on attribute-level values-for example, ubiquity and the discovery of new content.”
Quote in the paperSubstantial claim - Interpretationown data
The results are limited to one service that employs a subscription-based freemium model and one country, so generalizability is limited.
“because the data were collected from one service that employs a subscription-based freemium model and one country, additional research with a broader contextual coverage is needed to increase the generalizability of the results.”
Quote in the paperNot a substantial claim - Interpretationreasoning
The measures used by a freemium service provider to differentiate the basic and premium versions based on ubiquity may create the desired lock-in effect among premium users.
“This implies that the measures used by a freemium service provider to differentiate the basic and premium versions based on ubiquity may create the desired lock-in effect among premium users.”
Quote in the paperSubstantial claim - Interpretationown data
The constellation of values driving basic users' intentions to upgrade is considerably different from the values driving premium users' intentions to retain their paid subscriptions.
“The findings of this study illustrate how the constellation of values driving basic users' intentions to upgrade is considerably different from the values driving premium users' intentions to retain their paid subscriptions.”
Quote in the paperSubstantial claim
- Classified as probably not a substantial claim. 76
- May combine two claims. 29
- The quote only partly states this claim. 1
Classified as probably not a substantial claim.
PremisecitationIn IS literature, the most widely examined post-adoption behavior in online services is continued service use (continuance).
“In IS literature, the most widely examined post-adoption behavior in online services is arguably continued service use, ie, continuance”
Quote in the paperSubstantial claim1 of 1 sources checked- cites Islam, Mäntymäki, & Bhattacherjee, 2017 source
Section 2.2, “Prior IT continuance literature” (page not provided), reviews studies of continuance across different contexts, and Section 3.2 lists several online-service contexts in which it has been studied. This supports continuance as a widely examined topic, but the copy does not establish that it is the most widely examined post-adoption behavior. (LLM, conf=0.82)
Experimental — accuracy not yet measured
Classified as probably not a substantial claim.
PremisecitationThe TCV offers a guiding framework for context-specific theorization.
“the TCV offers a guiding framework for context-specific theorization”
Quote in the paperSubstantial claim1 of 1 sources checked- cites Davison & Martinsons, 2016 source
The Abstract discusses context, particularism, and the interaction of theory and culture, but does not identify TCV or describe it as a guiding framework. Searches for “TCV” and “framework for context-specific theorization” found no passage addressing that attribution. (LLM, conf=0.74)
Experimental — accuracy not yet measured
May combine two claims.
Findingown dataEnjoyment and price value have no effect on the intention to retain the premium subscription.
“while neither enjoyment nor price value had any effect”
Quote in the paperSubstantial claimMay combine two claims.
Findingown dataComposite reliability values ranged from 0.806 to 0.962 and AVE values from 0.636 to 0.743.
“The composite reliability values ranged from 0.806 to 0.962 and the AVE values from 0.636 to 0.743.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
Findingown dataSome interviewees considered the potential to follow other users and receive information about their music preferences a feature unique to Spotify, whereas others were skeptical regarding the value-added aspect of social features.
“With respect to social interaction, some interviewees considered the potential to follow other users and receive information about their music preferences a feature that was unique to Spotify, whereas others were quite skeptical regarding the value-added aspect of the social features.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing). The quote only partly states this claim.
Findingown dataComments regarding social connectivity were classified into three themes: following other users, connecting and community, and sharing playlists.
“We classified the comments regarding social connectivity into three themes, which we labeled”
Quote in the paperNot a substantial claimMay combine two claims.
Findingown dataAll interviewees considered artist and playlist recommendations, information about new releases, and Spotify-created playlists valuable and believed they enriched the user experience.
“All the interviewees considered the artist and playlist recommendations, information about new releases, and the playlists created by Spotify to be valuable and believed that they enriched the user experience.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingown data82% of the items were sorted correctly in the card-sorting exercise.
“In total, 82% of the items were sorted correctly.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingown dataOf the total respondents, 208 (44.5%) had the free basic subscription and 259 (55.5%) had the premium subscription.
“Of the total numbers of respondents, 208 (44.5%) had the free basic subscription, and 259 (55.5%) had the premium subscription.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
Findingown dataAfter cleaning logically incorrect responses, the final sample comprised 467 responses, of whom 265 were female and 202 male.
“After we cleaned the data from the logically incorrect responses, the final sample comprised 467 responses, of whom 265 were female and 202 male.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
Findingown dataThe survey was opened 810 times, and 471 respondents completed both the main and follow-up surveys, yielding an overall completion rate of 58.1%.
“Altogether, the survey was opened 810 times, and 471 respondents completed both the main and follow-up surveys, yielding an overall completion rate of 58.1%.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingown dataOne item's (SOC1) loading was 0.693, below the 0.7 criterion for the basic user sample.
“One item's (SOC1) loading was 0.693 and, thus, below the 0.7 criteria for the basic user sample.”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim.
PremisecitationConsumer value comprises a number of dimensions.
“consumer value comprises a number of dimensions”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Sheth et al., 1991 source
Classified as probably not a substantial claim.
PremisecitationSome studies solely focused on other post-adoption behaviors.
“In contrast, some studies solely focused on other post-adoption behaviors.”
Quote in the paperSubstantial claimClassified as probably not a substantial claim.
PremisecitationAccording to Thaler (1985), consumers form a reference price for a product beforehand and evaluate this product more favorably if its price is below the reference price.
“According to Thaler (1985), consumers form a reference price for a product beforehand and evaluate this product more favorably if its price is below the reference price.”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Thaler, 1985 source
Probably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationMa et al. (2018) examined crowdworkers' active participation in their online community along with their turnover intentions.
“Ma et al. (2018) examined crowdworkers' active participation in their online community along with their turnover intentions.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Ma et al., 2018
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
May combine two claims.
PremisereasoningThe ZPE should boost the user experience of the free version and dilute the value-added of the premium version.
“the ZPE should boost the user experience of the free version and dilute the value-added of the premium version”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Niemand et al., 2015
Probably not a substantial claim: may not pass S2 (checkable).
PremisecitationConsumer value is a subjective perception.
“consumer value is a subjective perception”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Zeithaml, 1988 source
Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
PremisecitationKim and Son (2009) investigated both loyalty-related outcomes and switching cost-related outcomes.
“Kim and Son (2009) investigated both loyalty-related outcomes such as usage intentions and word of mouth together with switching cost-related outcomes such as willingness to pay and inattentiveness to alternatives.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Kim & Son, 2009 source
Classified as probably not a substantial claim.
PremisereasoningThere are two post-adoption behaviors particularly salient for freemium services: upgrading and retaining the premium subscribers.
“there are two post-adoption behaviors particularly salient for freemium services: upgrading and retaining the premium subscribers.”
Quote in the paperSubstantial claimClassified as probably not a substantial claim.
PremisecitationThe weights of different dimensions of value on consumers' decision making are contingent upon the consumers and their context.
“the weights of these different dimensions of value on consumers' decision making are contingent upon the consumers and their context”
Quote in the paperSubstantial claim0 of 2 sources checkedClassified as probably not a substantial claim.
PremisecitationThe service provider's ability to retain paying users and convert nonpaying users into paying ones is a critical success factor.
“the service provider's ability to retain paying users and convert nonpaying users into paying ones is a critical success factor”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Kumar, 2014
Probably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationPremium users experience higher levels of gratifications such as enjoyment than basic ones.
“premium users experience higher levels of gratifications such as enjoyment than basic ones”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Mäntymäki & Islam, 2015
Probably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationA specific challenge of the freemium model relates to the zero price effect.
“a specific challenge of the freemium model relates to the so-called zero price effect (ZPE)”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Shampanier, Mazar, & Ariely, 2007 source
Probably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing). May combine two claims.
PremisecitationThe free version should deliver sufficient value to attract new users and retain current ones without cannibalizing the sales of the premium version.
“The free version should deliver sufficient value to attract new users and retain current ones without cannibalizing the sales of the premium version”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Liu et al., 2014 source
Probably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationRay, Kim, and Morris (2014) explored online community members' knowledge contributions and positive word of mouth.
“Ray, Kim, and Morris (2014) explored online community members' knowledge contributions and positive word of mouth.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Ray, Kim, and Morris, 2014 source
Classified as probably not a substantial claim. May combine two claims.
PremisecitationService quality perceptions explain the intention to play freemium games but not the intention to spend money in them.
“service quality perceptions explain the intention to play freemium games but not the intention to spend money in them”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Hamari et al., 2017 source
May combine two claims.
Interpretationown dataThe intention to retain the premium subscription is influenced by attribute-level value perceptions such as ubiquity, the discovery of new content, and social connectivity whereas the intention to upgrade is driven by benefits, ie, enjoyment and price value of the premium subscription.
“Collectively, our results imply that the intention to retain the premium subscription is influenced by attribute-level value perceptions such as ubiquity, the discovery of new content, and social connectivity whereas the intention to upgrade is driven by benefits, ie, enjoyment and price value of the premium subscription.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationPrior freemium research suggests there is no correlation between attitudes toward the free and premium versions.
“prior freemium research suggests that there is no correlation between the attitudes toward the free and premium versions”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Wagner et al., 2014 source
Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
PremisecitationResearch on the ZPE has found that a zero price reduces perceived sacrifice and increases perceived quality.
“Research on the ZPE has found that a zero price not only reduces perceived sacrifice but also increases perceived quality”
Quote in the paperNot a substantial claim0 of 2 sources checkedProbably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationMEC provides tools to study the interrelationships among the consumption values.
“MEC provides tools to study the interrelationships among the consumption values.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Gutman, 1982
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S2 (checkable).
PremisecitationTCV provides a well-established categorization of consumption values that contribute to consumers' decision making and enable context-specific theorizing.
“TCV provides a well-established categorization of consumption values that contribute to consumers' decision making and enable context-specific theorizing.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Sheth et al., 1991 source
Probably not a substantial claim: may not pass S2 (checkable).
PremisereasoningFreemium users' intentions to subscribe to the premium version of the service represents a largely unexplored, yet practically relevant post-adoption behavior.
“freemium users' intentions to subscribe to the premium version of the service represents a largely unexplored, yet practically relevant post-adoption behavior.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationProviding a trial period with the premium version increases the conversion propensity compared with a strategy in which consumers start in the free model and then opt into a trial of the premium version.
“providing a trial period with the premium version increases the conversion propensity compared with a strategy in which consumers start in the free model and then opt into a trial of the premium version”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Koch & Benlian, 2017 source
Probably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationBenefits are generally considered more important for customer decision making than attributes and terminal values.
“In fact, benefits are generally considered more important for customer decision making than attributes and terminal values (eg, Gutman, 1991).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Gutman, 1991 source
Probably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationAccording to the MEC, consumers purchase and use products and services to obtain desirable outcomes or ends.
“According to the MEC, consumers purchase and use products and services to obtain desirable outcomes or ends (Chiu, Wang, Fang, & Huang, 2014;Gutman, 1982;Gutman, 1997).”
Quote in the paperNot a substantial claim0 of 3 sources checked- cites Chiu, Wang, Fang, & Huang, 2014 source
- cites Gutman, 1982
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- cites Gutman, 1997
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Classified as probably not a substantial claim.
PremisecitationThe TCV posits that people's consumption choices are driven by social value.
“the TCV further posits that people's consumption choices are driven by social value”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Sheth et al., 1991 source
Probably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationThe MEC posits that a customer's knowledge about products, stored in long-term memory, is organized in three interlinked cognitive categories: attributes, benefits, and terminal values.
“Specifically, the MEC posits that a customer's knowledge about products, stored in long-term memory, gets organized in three interlinked cognitive categories: attributes, benefits, and terminal values (Gutman, 1982).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Gutman, 1982
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Classified as probably not a substantial claim. May combine two claims.
PremisecitationThe TCV posits that consumer choice is a function of multiple consumption value dimensions and these dimensions make varying contributions in different choice situations.
“the TCV posits that consumer choice is a function of multiple consumption value dimensions and these dimensions make varying contributions in different choice situations”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Sheth et al., 1991 source
Classified as probably not a substantial claim. May combine two claims.
PremisecitationIntention to retain the premium subscription means continuance of an existing behavior, while intention to upgrade from free to premium means a departure from the user's status quo.
“While the intention to retain the premium subscription essentially means continuance of an existing behavior, the intention to upgrade from free to the premium subscription means a departure from the user's status quo (Kim & Kankanhalli, 2009;Polites & Karahanna, 2012).”
Quote in the paperSubstantial claim0 of 2 sources checkedClassified as probably not a substantial claim.
Premisenone givenThe TCV was developed as a synthesis of the accumulated body of knowledge on consumer psychology to provide a taxonomy of the functional, emotional, social, and epistemic values that drive consumers' purchasing decisions across product and service categories.
“The TCV was developed as a synthesis of the accumulated body of knowledge on consumer psychology to provide a taxonomy of the functional, emotional, social, and epistemic values that drive consumers' purchasing decisions across product and service categories.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationCommercials incorporated in the free version are a widely used approach to execute this differentiation and to monetize from the base of basic users.
“Commercials incorporated in the free version are a widely used approach to execute this differentiation and to monetize from the base of basic users”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Mäntymäki, Hyrynsalmi, & Koskenvoima, 2019
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationThe MEC suggests that consumers learn to think about products and services in light of their attributes and the consequences accruing from their use, i.e., benefits.
“The MEC suggests that consumers learn to think about products and services in the light of their attributes and the consequences accruing from their use, ie, benefits.”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim.
PremisecitationOne of the key characteristics of the freemium model is the differentiation between free and premium versions.
“One of the key characteristics of the freemium model is the differentiation between free and premium versions”
Quote in the paperSubstantial claim0 of 3 sources checkedProbably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationPrior IS studies have highlighted the role of enjoyment in predicting the use of hedonic IS such as online games, social virtual worlds, social networking sites, and music-listening applications.
“Prior IS studies have highlighted the role of enjoyment in predicting the use of hedonic IS (van der Heijden, 2004), such as online games (Li et al., 2015), social virtual worlds (Mäntymäki & Riemer, 2014;Zhou, Fang, Vogel, Jin, & Zhang, 2012), social networking sites (Cheung, Chiu, & Lee, 2011), and music-listening applications (Krause, North, & Heritage, 2014).”
Quote in the paperNot a substantial claim0 of 3 sources checkedProbably not a substantial claim: may not pass S2 (checkable).
Premisenone givenCompared with attribute-level values such as ubiquity, social connectivity, intrusiveness of advertising, and discovery of new content, enjoyment is essentially an overall evaluation of the user experience.
“Compared with attribute-level values such as ubiquity, social connectivity, intrusiveness of advertising, and the discovery of new content, enjoyment is essentially an overall evaluation of the user experience.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationTerminal values may not necessarily play an active role in driving every consumption decision.
“Terminal values, despite being connected to benefits, may not necessarily play an active role in driving every consumption decision (Cohen & Warlop, 2001).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Cohen & Warlop, 2001 source
Probably not a substantial claim: may not pass S2 (checkable).
PremisereasoningUnderstanding the context of consumption provides the basis for successful employment of the TCV.
“understanding the context of consumption provides the basis for successful employment of the TCV.”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim. May combine two claims.
PremisecitationThe use of hedonic digital content services falls under hedonic consumption and hedonic information systems.
“Because the use of hedonic digital content services falls under the category of hedonic consumption (Babin, Darden, & Griffin, 1994;Hirschman & Holbrook, 1982) and hedonic information systems (van der Heijden, 2004), enjoyment is the key benefit that consumers seek to obtain through their engagement with the services.”
Quote in the paperSubstantial claim0 of 3 sources checkedProbably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
PremisecitationZeithaml (1988) argued that while some consumers perceive value when the price is low, for others, value might represent a balance between quality and price.
“Zeithaml (1988) further argued that while some consumers perceive value when the price of the product or service is low, for others, value might represent a balance between quality and price.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Zeithaml, 1988 source
Probably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationThe consumer value theory has been used to extensively investigate the role of costs as a factor that shapes consumers' value perceptions.
“the consumer value theory has been used to extensively investigate the role of costs, such as the monetary price of a product or service, as a factor that shapes consumers' value perceptions”
Quote in the paperNot a substantial claim0 of 3 sources checked- cites Day, 1990
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- cites Huber, Herrmann, & Morgan, 2001 source
- cites Woodruff & Gardial, 1996
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
May combine two claims.
InterpretationreasoningBasic users must rely on other sources of information such as marketing messages when evaluating price value, whereas premium users can base their evaluation on first-hand experiences with the additional features.
“Compared with premium users who can base their evaluation of price value on their first-hand experiences with the additional features of the premium subscription, when evaluating its price value, basic users must rely on other sources of information such as marketing messages about the additional features of the premium subscription.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductown dataA t-test detected no statistically significant difference between the demographic profile of the early and late responses.
“A t-test detected no statistically significant difference between the demographic profile of the early and late responses.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S1 (asserted). May combine two claims.
InterpretationreasoningCompared with basic users, premium users are likely to be more aware of and inclined to use social features.
“Consequently, compared with basic users, the premium ones are likely to be more aware of and inclined to use the social features.”
Quote in the paperNot a substantial claim- The authors state this as an assumption: Premium users consider the content of the service to be generally more important than nonpaying basic users.
Probably not a substantial claim: may not pass S4 (based).
InterpretationreasoningBasic users generally have more recent first-hand experiences from advertising intrusions than premium users.
“Since only the free subscription features commercials, basic users generally have more recent first-hand experiences from advertising intrusions than premium ones.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S4 (based).
InterpretationreasoningBecause premium users may gain exclusive access to new content, their subscriptions enable the discovery of new content to a greater extent than basic users' subscriptions.
“As premium users may gain exclusive access to new content, their subscriptions enable the discovery of new content to a greater extent than do those of basic users.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S4 (based).
InterpretationreasoningThe option to download content to a device for later use without network connectivity increases the ubiquity of the premium subscription.
“The option to download content to a device for later use without network connectivity is a feature that arguably increases the ubiquity of the premium subscription.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S4 (based).
Premisenone givenProviding the option to download content to a device for later use without network connectivity can be a premium feature for differentiating the functional performance between the free and premium versions.
“As described earlier, providing the option to download content to a device for later use without network connectivity can be a premium feature for differentiating the functional performance between the free and premium versions.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S2 (checkable).
InterpretationcitationFindings from the online music-streaming context should provide useful insights relevant to a range of digital content services.
“Because striking a balance between free and paid content represents a key business challenge for a number of digital content services (Oh et al., 2016), findings from the online music-streaming context-in which the freemium model has been successfully employed-should provide useful insights that are relevant to a range of digital content services.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Oh et al., 2016
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S3 (load-bearing).
InterpretationreasoningSocial features enable greater visibility of users' content preferences, thereby helping them engage with others who have similar tastes and content preferences.
“Thus, social features enable greater visibility of users' content preferences, thereby helping them to engage with others who have similar tastes and content preferences.”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim.
PremisecitationDigital content services often include search and recommendation features that make it easier for users to find content to suit their preferences.
“To help users better utilize the available content, the services often include search and recommendation features (cf.Xiao & Benbasat, 2007), which make it easier for them to find content to suit their preferences.”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Xiao & Benbasat, 2007 source
Classified as probably not a substantial claim.
PremisecitationPrice value may have a stronger positive effect on purchase intention among potential than repeat online customers.
“Therefore, price value may have a stronger positive effect on purchase intention among potential than repeat online customers (Kim & Gupta, 2009).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Kim & Gupta, 2009 source
Classified as probably not a substantial claim.
InterpretationreasoningPremium users have more opportunities to use and derive value from recommendation features.
“Consequently, premium users also have more opportunities to use and derive value from the recommendation features.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing), S4 (based).
Premisenone givenNumerous leading online music-streaming services such as Spotify, Deezer, and SoundCloud employ the freemium business model.
“Numerous leading online music-streaming services, such as Spotify, Deezer, and SoundCloud, employ the freemium business model.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationDigital content services often feature curated content based on genre of content, users' geographic location, and numerous other factors.
“In addition, the services often feature curated content that is based on genre of content, users' geographic location, and numerous other factors (Morris & Powers, 2015).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Morris & Powers, 2015 source
Probably not a substantial claim: may not pass S4 (based). May combine two claims.
InterpretationreasoningPremium users are likely to experience higher levels of ubiquity and place more emphasis on ubiquity in their decision making than basic users.
“Thus, premium users are likely to experience higher levels of ubiquity and place more emphasis on ubiquity in their decision making than basic users.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing), S4 (based).
Premisenone givenFreemium service providers use commercials as a mechanism to cover the costs accruing from serving a vast body of nonpaying users.
“First, the use of commercials is a mechanism to cover the costs accruing from serving a vast body of nonpaying users.”
Quote in the paperNot a substantial claimMay combine two claims.
Study design and conductown dataThe measurement model exhibited a good fit with the whole data set and an acceptable fit with both the basic and premium user subsamples.
“Table 9 below shows that the measurement model exhibited a good fit with the whole data set and an acceptable fit with both the basic and premium user subsamples.”
Quote in the paperSubstantial claimMay combine two claims.
Study design and conductown dataThe composite reliability and AVE values exceeded Fornell and Larcker's cutoff criteria of 0.7 for composite reliability and 0.5 for AVE.
“These values clearly exceeded Fornell and Larcker's (1981) cutoff criteria of 0.7 for composite reliability and 0.5 for AVE.”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Fornell and Larcker's (1981)
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
May combine two claims.
Study design and conductown dataAll measurement items clearly loaded higher on their intended constructs than on the common method factor, suggesting that common method bias did not distort the results.
“All the measurement items clearly loaded higher on their intended constructs than on the common method factor, further suggesting that CMB did not distort the results.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
PremisecitationThe use of online music streaming in Finland is most common in age cohorts below 40 years, and the proportion of premium users is largest in age cohorts below 30 years.
“The use of online music streaming in Finland is most common in the age cohorts below 40 years, and the proportion of premium users is largest in the age cohorts below 30 years.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites [2] source
Probably not a substantial claim: may not pass S4 (based).
Interpretationnone givenCommercials interrupting the user experience have a detrimental effect on the overall value of the basic subscription.
“Commercials interrupting the user experience have a detrimental effect on the overall value of the basic subscription.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
PremisecitationFreemium services offer trial periods with the premium versions and use advertising to promote conversion from free to premium service.
“For example, Wagner et al. (2014) point out that freemium services offer trial periods with the premium versions and use advertising to promote the conversion from free to premium service (Koch & Benlian, 2017;Wagner et al., 2014).”
Quote in the paperNot a substantial claim0 of 2 sources checkedProbably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationRecommendation features offer customized recommendations based on the user's activities in the service and demographics.
“These features offer customized recommendations based on the user's activities in the service and demographics.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
Study design and conductown dataThe study did not employ random sampling and therefore does not attempt any statistical generalizations.
“Nevertheless, we did not employ random sampling and so do not attempt any statistical generalizations.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationUbiquity drives the use of mobile computing services.
“This aligns with prior research findings that ubiquity drives the use of mobile computing services (Kim & Garrison, 2008;Okazaki & Mendez, 2013).”
Quote in the paperNot a substantial claim0 of 2 sources checked- cites Kim & Garrison, 2008
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- cites Okazaki & Mendez, 2013 source
Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
PremisecitationSpotify is the most popular music-streaming service, has more than 200 million active users globally, and 87 million of those users pay for the premium service.
“Spotify, the most popular music-streaming service, has more than 200 million active users globally.”
- Also stated in: § H6c · plain
“Of these users, 87 million pay for the premium service.foot_0”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites foot_0
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Also stated in: § H6c · plain
Classified as probably not a substantial claim. May combine two claims.
PremisecitationPrior e-commerce research suggests that price is a key factor among potential customers but considerably less important for repeat customers.
“Moreover, prior e-commerce research on the differences between potential and repeat online store customers suggests that price is a key factor among potential customers but considerably less important for repeat customers (Reibstein, 2002).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Reibstein, 2002 source
Probably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductown dataIn the principal component analyses, the bolded item loadings indicate that items load on their intended theoretical constructs.
“The bolded data highlights the item loadings on the intended theoretical constructs.”
- Also stated in: § Additional information · hedged
“Bolded data indicates item loadings on their theoretical constructs.”
Quote in the paperNot a substantial claim- Also stated in: § Additional information · hedged
Classified as probably not a substantial claim.
InterpretationreasoningThe negative effect of intrusiveness of advertising on price value of the premium subscription implies that using advertising to create strategic inconvenience to differentiate the free and premium subscription may lead to undesirable consequences.
“The negative effect of intrusiveness of advertising on price value of the premium subscription implies that using advertising to create strategic inconvenience to differentiate the free and premium subscription may lead to undesirable consequences.”
Quote in the paperSubstantial claimMay combine two claims.
InterpretationreasoningSince the intention to upgrade is driven by price value, intrusiveness of advertising has a detrimental indirect effect on basic users' intentions to upgrade to the premium subscription.
“Since the intention to upgrade is driven by price value, intrusiveness of advertising has a detrimental indirect effect on basic users' intentions to upgrade to the premium subscription.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
PremisecitationValue perceptions have differential effects on online purchase decisions between potential and repeat customers.
“This aligns with the notion that that value perceptions have differential effects on online purchase decisions between potential and repeat customers (Gupta & Kim, 2007;Kim & Gupta, 2009).”
Quote in the paperNot a substantial claim0 of 2 sources checkedProbably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing).
Interpretationnone givenThe willingness of users to interact with others can be highly context specific and situation specific.
“the willingness of users to interact with others can be highly context specific and situation specific.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing), S4 (based). May combine two claims.
InterpretationreasoningWidely used social features, such as automatically generated social media updates, may be seen to increase the influx of low-value information and may, in fact, irritate users.
“widely used social features, such as automatically generated social media updates, may be seen to increase the influx of low-value information and may, in fact, irritate users.”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim.
InterpretationreasoningPremium users benefit from the recommendation features more than basic users because they have exclusive access to new content.
“because the premium users also have exclusive access to new content, they arguably benefit from the recommendation features more than basic users.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductreasoningThe model did not account for the nonmonetary costs associated with the free basic subscription, such as exposure to commercials.
“while the price value construct captured the monetary cost related to the premium subscription, our model did not account for the nonmonetary costs associated with the free basic subscription, such as exposure to commercials.”
Quote in the paperNot a substantial claim
The paper relies on this without support.
Premium subscriptions are a primary source of revenue for freemium service operators.
“premium subscriptions are a primary source of revenue.”
The paper relies on this without support.
The purpose of offering the free version is to attract a large base of users and convert as many as possible into premium subscribers.
“the purpose of offering the free version is to attract a large base of users and convert as many as possible into premium subscribers.”
The paper relies on this without support.
Two groups with different user experience standards exist: basic users and premium users.
“two groups with different user experience standards exist: those who use the free subscription (ie, basic users) and those who use the premium subscription (ie, premium users).”
The paper relies on this without support.
The premium version should offer sufficient value-added above the basic version to justify the monetary cost.
“The premium version should offer sufficient value-added above the basic version to justify the monetary cost.”
The paper relies on this without support.
Commercials frequently interrupt the usage experience and may have a negative effect on basic users' enjoyment.
“The commercials frequently interrupt the usage experience and may have a negative effect on basic users' enjoyment.”
The paper relies on this without support.
For freemium services, creating social ties among users is an important component of fostering customer retention.
“For freemium services, creating social ties among users is an important component of fostering customer retention.”
The paper relies on this without support.
The potential network effect stemming from user-to-user interactions can reinforce the social value of the service and ultimately create a lock-in effect.
“The potential network effect stemming from user-to-user interactions can reinforce the social value of the service and ultimately create a lock-in effect that makes switching to a competing service appear less attractive.”
The paper relies on this without support.
The users of the premium subscription have access to additional features, but they also experience the cost associated with paying a monthly subscription fee.
“The users of the premium subscription have access to additional features, but they also experience the cost associated with paying a monthly subscription fee.”
The authors state this as an assumption.
Premium users consider the content of the service to be generally more important than nonpaying basic users.
“Because premium users pay a monthly fee for their usage, it is plausible to assume that they consider the content of the service to be generally more important than nonpaying basic users.”
The authors state this as an assumption.
The intrusiveness of advertising in the free subscription has a positive effect on the intention to upgrade, the intention to retain the premium subscription, and the price value of the premium subscription.
“As a result, it is plausible to assume that the intrusiveness of advertising in the free subscription has a positive effect on the intention to upgrade, intention to retain the premium subscription, and the price value of the premium subscription.”
The authors state this as an assumption.
The effect of the intrusiveness of advertising in the free subscription is generally stronger for basic users.
“Hence, it is reasonable to assume that the effect of the intrusiveness of advertising in the free subscription is generally stronger for basic users.”
The paper relies on this without support.
With the premium account, commercials do not interrupt listening.
“With the premium account, commercials do not interrupt listening.”
The paper relies on this without support.
With the basic account, the user can skip a maximum of five songs per hour.
“With the basic account, the user can skip a maximum of five songs per hour.”
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
The empirical literature on conversion mechanisms has largely focused on consumer-facing (B2C) contexts.
“Second, the empirical literature on conversion mechanisms has largely focused on consumer-facing (B2C) contexts, particularly music streaming and mobile gaming (Gu et al., 2018;Wagner et al., 2014;Mantymaki et al., 2020).”
From Scaling a SaaS Business: The Role of Freemium Models in Converting Free Users to Paying Customers (2026) · cites this paper as Mantymaki et al., 2020
SaaS companies that achieve higher free-to-paid conversion rates through freemium models also exhibit higher post-conversion customer retention (lower logo churn) and higher net revenue retention than companies that acquire customers primarily through sales-led or free-trial models.
“SaaS companies that achieve higher free-to-paid conversion rates through freemium models also exhibit higher post-conversion customer retention (lower logo churn) and higher net revenue retention than companies that acquire customers primarily through sales-led or free-trial models.”
From Scaling a SaaS Business: The Role of Freemium Models in Converting Free Users to Paying Customers (2026) · cites this paper as Mantymaki et al. (2020)
The Introduction and §2.1 discuss converting free users and retaining premium subscribers as important but distinct freemium behaviors. Our copy does not report whether SaaS companies with higher conversion rates have lower logo churn or higher net revenue retention than sales-led or free-trial companies (searched: logo churn, net revenue retention, sales-led SaaS, and conversion–retention relationships). (LLM, conf=0.76)
Experimental — accuracy not yet measuredIn Phase 2, monthly churn among freemium-converted customers was 3.1 percent, lower than the 4.2 percent rate among the legacy trial-acquired cohort.
“Notably, the monthly churn rate among freemium-converted customers was 3.1 percent, lower than the 4.2 percent rate among the legacy trial-acquired cohort, providing early evidence for P4's prediction of superior post-conversion quality among freemium customers (Ascarza et al., 2018; Mantymaki et al., 2020).”
From Scaling a SaaS Business: The Role of Freemium Models in Converting Free Users to Paying Customers (2026) · cites this paper as Mantymaki et al., 2020
The Introduction and §4.2 discuss upgrading and intentions to retain premium subscriptions, but do not report observed monthly churn for freemium-converted or trial-acquired customers. Searches for the 3.1% and 4.2% rates and for a churn comparison found no supporting passage in our copy; the reported results concern predictors of subscription intentions instead. (LLM, conf=0.76)
Experimental — accuracy not yet measuredChurn among freemium-acquired customers was consistently lower than among the legacy trial-acquired cohort (4.2 percent monthly) and the sales-led enterprise cohort (2.8 percent monthly).
“Notably, churn among freemium-acquired customers was consistently lower than among the legacy trial-acquired cohort (4.2 percent monthly) and the sales-led enterprise cohort (2.8 percent monthly), providing evidence in support of P4.”
From Scaling a SaaS Business: The Role of Freemium Models in Converting Free Users to Paying Customers (2026) · cites this paper as Mantymaki et al., 2020
The Introduction and §4.2 (Analysis and results; page unavailable) address users’ intentions to upgrade or retain premium subscriptions, not observed monthly churn. Searches for the quoted cohort comparison and the 4.2% and 2.8% monthly figures found no passage reporting those cohorts or rates. (LLM, conf=0.77)
Experimental — accuracy not yet measuredUsers who received the trial at 28 days had already adapted their workflows to the free tier's limitations, reducing the perceived incremental value of premium features.
“users who received the trial at 28 days had already adapted their workflows to the free tier's limitations, reducing the perceived incremental value of premium features”
From Scaling a SaaS Business: The Role of Freemium Models in Converting Free Users to Paying Customers (2026) · cites this paper as Mantymaki et al., 2020
Section 2.1 discusses premium-trial strategies and conversion, but does not describe users receiving a trial at 28 days. Searches for “28 days” and adaptation to the free tier found no passage linking workflow adaptation to reduced perceived value of premium features. (LLM, conf=0.75)
Experimental — accuracy not yet measured
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
Each contradiction between two passages listed here was confirmed by an independent check.
Ubiquity's effect on premium users' enjoyment is described inconsistently
MajorThe results narrative says ubiquity had a positive effect on enjoyment for basic users but not premium users. Table 11 reports a significant positive effect for both groups.
“Ubiquity and price value, in turn, had weak positive effects on enjoyment among basic users but not among the premium users.”
“Ubiquity !Enjoyment 0.189* 0.179* n.s.”
H6c is both supported and not supported
MajorThe results section calls H6c supported, whereas the hypothesis-testing summary lists it as not supported.
“Thus, H3c and H6c were supported while H4c and H5c were rejected.”
“H6c: The effect of intrusiveness of advertising on the price value of the premium subscription is moderated by subscription type, such that the effect will be stronger among basic users. Not supported”
The number of consumer-value dimensions changes from five to six
MinorThe introduction calls the listed values five dimensions, although it names six; the analysis section likewise describes six consumer-value constructs.
“we identify five dimensions of consumer value that are pertinent to digital content services that employ the freemium model: enjoyment, intrusiveness of advertising in the free subscription, ubiquity, social connectivity, discovery of new content, and price value of the premium subscription.”
“We first examined the factorial validity of the six constructs capturing consumer value using a principal component analysis with a Varimax rotation.”
Two different final sample sizes are reported
MinorThe introduction says the model was tested with 436 users, but the data-collection section says the final cleaned sample contained 467 responses.
“We test our research model using longitudinal data collected from 436 users of a leading online music service that employs the freemium model”
“After we cleaned the data from the logically incorrect responses, the final sample comprised 467 responses, of whom 265 were female and 202 male.”
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“…to share my favorite music with other people Enjoyment (Davis et al., 1992) ENJ1 . . . is enjoyable ENJ2 . . . is pleasant ENJ3 . . . is fun Price value of the premium subscription (Sweeney & Soutar, 2001) PRICE1 The Spotify Premium Subscription (worth € 9.99 per month) offers good economic value.”
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“Our conceptualization of consumer value builds on the main strands of the prior literature (Salem Khalifa, 2004) and contains three key elements: First, consumer value is a subjective perception (Zeithaml, 1988); second, consumer value comprises a number of dimensions (Sheth et al., 1991); third,…”
Understanding Post-Adoption Behavior in the Context of Online Services
Parthasarathy, M., & Bhattacherjee, A. (1998) · Information Systems Research · doi:10.1287/isre.9.4.362 · Cited by 572 · cited 1× · see citing works
“…locus of the prior IS literature on online service users' post-adoption behaviors (Kim & Son, 2009, Saeed & Abdinnour, 2013, Pan et al., 2017, Parthasarathy & Bhattacherjee, 1998, Li, Hongxiu & Liu et al., 2014) and online service continuance (Bhattacherjee, 2001a; Islam et al., 2017; Li et…”
BackgroundMackenzie, S. B., Lutz, R., & Belch, G. E. (1986) · Journal of Marketing Research · doi:10.1177/002224378602300205 · Cited by 506 · see citing works
What Attracts Customers to Online Stores, and What Keeps Them Coming Back?
Reibstein, D. J. (2002) · Journal of the Academy of Marketing Science · doi:10.1177/009207002236918 · Cited by 460 · cited 1× · see citing works
“Moreover, prior e-commerce research on the differences between potential and repeat online store customers suggests that price is a key factor among potential customers but considerably less important for repeat customers (Reibstein, 2002).”
BackgroundResearch Note—The Impact of Community Commitment on Participation in Online Communities
Bateman, P. J., Gray, P., & Butler, B. S. (2010) · Information Systems Research · doi:10.1287/isre.1090.0265 · Cited by 447 · cited 5× · see citing works
“Finally, we have introduced intrusiveness of advertising as an important independent variable to investigate the strategic inconvenience (Barnett, 2012) in freemium services (cf.”
BackgroundInfluentialContent or Community? A Digital Business Strategy for Content Providers in the Social Age1
Oestreicher-Singer, G., & Zalmanson, L. (2013) · MIS Quarterly · doi:10.25300/misq/2013/37.2.12 · Cited by 422 · cited 5× · see citing works
“…literature on consumer decision making in the freemium context (Bapna & Umyarov, 2015; Hamari et al., 2017; Koch & Benlian, 2017; Nan et al., 2018; Oestreicher-Singer & Zalmanson, 2013; Vock et al., 2013; Wagner et al., 2014) and post-adoption user behavior in online services (egKim & Son, 2009,…”
BackgroundMethodResultInfluentialThe desire for unique consumer products: A new individual differences scale
Lynn, M., & Harris, J. (1997) · Psychology and Marketing · doi:10.1002/(sici)1520-6793(199709)14:6 · Cited by 390 · see citing works
Kim, H., Gupta, S., & Koh, J. (2011) · Information & Management · doi:10.1016/j.im.2011.05.004 · Cited by 384 · see citing works
Goal Setting and Goal Striving in Consumer Behavior
Bagozzi, R. P., & Dholakia, U. M. (1999) · Journal of Marketing · doi:10.1177/00222429990634s104 · Cited by 382 · cited 1× · see citing works
“…the present study, a key asset of the MEC is that it provides a foundation for theorizing on the constellation of values driving consumer behavior (Bagozzi & Dholakia, 1999; Paul, Hennig-Thurau, Gremler, Gwinner, & Wiertz, 2009; Woodruff & Gardial, 1996) in the context hedonic digital content…”
BackgroundExplaining information technology usage: A test of competing models
Premkumar, G. P., & Bhattacherjee, A. (2006) · Omega · doi:10.1016/j.omega.2005.12.002 · Cited by 377 · cited 1× · see citing works
“Indeed, prior IS literature provides a number of theoretical mechanisms to explain different post-adoption user behaviors (Kim & Son, 2009; Premkumar & Bhattacherjee, 2008; Venkatesh, Thong, & Xu, 2012) as well as differences between pre-adoption and post-adoption behaviors such as adoption and…”
BackgroundTie Strength, Embeddedness, and Social Influence: A Large-Scale Networked Experiment
Aral, S., & Walker, D. (2014) · Management Sciences · doi:10.1287/mnsc.2014.1936 · Cited by 373 · see citing works
Gaining competitive advantage through customer value oriented management
Huber, F., Herrmann, A., & Morgan, R. E. (2001) · Journal of Consumer Marketing · doi:10.1108/07363760110365796 · Cited by 355 · see citing works
Bapna, R., & Umyarov, A. (2015) · Management Science · doi:10.1287/mnsc.2014.2081 · Cited by 350 · cited 4× · see citing works
“…differences between upgrading and staying with premium, our study contributes to the literature on consumer decision making in the freemium context (Bapna & Umyarov, 2015; Hamari et al., 2017; Koch & Benlian, 2017; Nan et al., 2018; Oestreicher-Singer & Zalmanson, 2013; Vock et al., 2013; Wagner…”
BackgroundMethodInfluentialEvaluating and Developing Theories in the Information Systems Discipline
Monash University, & Weber, R. (2012) · Journal of the Association for Information Systems · doi:10.17705/1jais.00284 · Cited by 344 · cited 2× · see citing works
“…of theory, our study initiates a new discussion on freemium consumer behavior and thus is well positioned to make a theoretical contribution based on the revelatory insights (Corley & Gioia, 2011; Huff, 1999; Weber, 2003; Weber, 2012) in the area of freemium service users' post-adoption behavior.”
BackgroundKim, S. S., & Son, J.-Y. (2009) · MIS Quarterly · doi:10.2307/20650278 · Cited by 339 · cited 5× · see citing works
“…model across industries, this study extends the investigative locus of the prior IS literature on online service users' post-adoption behaviors (Kim & Son, 2009, Saeed & Abdinnour, 2013, Pan et al., 2017, Parthasarathy & Bhattacherjee, 1998, Li, Hongxiu & Liu et al., 2014) and online service…”
BackgroundInfluentialLi, H., Yong, L., Xu, X., Heikkilä, J., & van der Heijden, H. (2015) · Computers in Human Behavior · doi:10.1016/j.chb.2015.01.053 · Cited by 334 · cited 6× · see citing works
“, 2017; Parthasarathy & Bhattacherjee, 1998) Online service continuance (egBhattacherjee, 2001a; Li et al., 2015; Zhou et al., 2012).”
BackgroundInfluentialInvestigating mobile wireless technology adoption: An extension of the technology acceptance model
Kim, S., & Garrison, G. (2009) · Information Systems Frontiers · doi:10.1007/s10796-008-9073-8 · Cited by 319 · cited 2× · see citing works
“In fact, prior research on mobile (Kim & Garrison, 2008; Okazaki & Mendez, 2013) and cloud computing services (Arpaci, 2016) has identified ubiquity as a determinant of use decisions.”
BackgroundWriting for Scholarly Publication
Rajagopalan, N., & Huff, A. S. (1999) · Academy of Management Review · doi:10.2307/259363 · Cited by 293 · see citing works
The Central Role of Engagement in Online Communities
Ray, S., Kim, S. S., & Morris, J. G. (2014) · Information Systems Research · doi:10.1287/isre.2014.0525 · Cited by 293 · cited 1× · see citing works
“Moreover, Ray, Kim, and Morris (2014) explored online community members' knowledge contributions and positive word of mouth.”
BackgroundMarket Driven Strategy: Processes for Creating Value
Chakravarti, D., & Day, G. S. (1991) · Journal of Marketing · doi:10.2307/1251961 · Cited by 288 · see citing works
Understanding and predicting students' intention to use mobile cloud storage services
Arpacı, İ. (2016) · Computers in Human Behavior · doi:10.1016/j.chb.2015.12.067 · Cited by 281 · cited 1× · see citing works
“In fact, prior research on mobile (Kim & Garrison, 2008; Okazaki & Mendez, 2013) and cloud computing services (Arpaci, 2016) has identified ubiquity as a determinant of use decisions.”
BackgroundEffects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play
Liu, C. Z., Au, Y. A., & Choi, H. S. (2014) · Journal of Management Information Systems · doi:10.1080/07421222.2014.995564 · Cited by 274 · cited 7× · see citing works
“…business model in which a basic product or service is made available for free, while users who wish to receive additional features and/or an enhanced experience can purchase a premium subscription or make purchases within the service (Anderson, 2009; Anderson, 2013; Liu et al., 2014; Teece, 2010).”
BackgroundInfluentialContext is king! Considering particularism in research design and reporting
Davison, R. M., & Martinsons, M. G. (2016) · Journal of Information Technology · doi:10.1057/jit.2015.19 · Cited by 259 · cited 1× · see citing works
“Rather than providing a predefined set of factors and constructs, the TCV offers a guiding framework for context-specific theorization (cf. Davison & Martinsons, 2016).”
BackgroundControl, curation and musical experience in streaming music services
Morris, J. W., & Powers, D. (2015) · Creative Industries Journal · doi:10.1080/17510694.2015.1090222 · Cited by 249 · cited 2× · see citing works
“A particular advantage that is pertinent to digital content services stems from the fact that users do not need to download content to a device but can instead access the content library via the Internet using multiple devices (Morris & Powers, 2015).”
BackgroundAttracted to or Locked In? Predicting Continuance Intention in Social Virtual World Services
Zhou, Z., Fang, Y., Vogel, D., Jin, X., & Zhang, X. (2012) · Journal of Management Information Systems · doi:10.2753/mis0742-1222290108 · Cited by 241 · cited 3× · see citing works
“…(Kim & Son, 2009, Saeed & Abdinnour, 2013, Pan et al., 2017, Parthasarathy & Bhattacherjee, 1998, Li, Hongxiu & Liu et al., 2014) and online service continuance (Bhattacherjee, 2001a; Islam et al., 2017; Li et al., 2015; Mäntymäki, Merikivi, Verhagen, Feldberg, & Rajala, 2014; Zhou et al., 2012).”
Background(2012) · Medical Entomology and Zoology · Cited by 238 · see citing works
Understanding post-adoption behaviors of e-service users in the context of online travel services
Li, H., & Yong, L. (2014) · Information & Management · doi:10.1016/j.im.2014.07.004 · Cited by 207 · cited 1× · see citing works
“…in the freemium context (Bapna & Umyarov, 2015; Hamari et al., 2017; Koch & Benlian, 2017; Nan et al., 2018; Oestreicher-Singer & Zalmanson, 2013; Vock et al., 2013; Wagner et al., 2014) and post-adoption user behavior in online services (egKim & Son, 2009, Li & Liu, 2014, Ma, Khansa, & Kim, 2018).”
Perceived Ubiquity in Mobile Services
Okazaki, S., & Mendez, F. (2013) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2012.10.001 · Cited by 201 · cited 4× · see citing works
“Construct Item Using Spotify. . . Ubiquity (Okazaki & Mendez, 2013) UBI1 . . . allows me to listen to music with the device I prefer at that moment UBI2 . . . allows me to listen to music wherever I am UBI3 . . . allows me to listen to music when it suits me best UBI4 . . . allows me to find and…”
BackgroundMethodInfluentialPost-adoption behaviors of e-service customers: The interplay of cognition and emotion
Chea, S., & Luo, M. M. (2008) · International Journal of Electronic Commerce · doi:10.2753/jec1086-4415120303 · Cited by 188 · cited 1× · see citing works
“Some studies investigated online service continuance in conjunction with other post-adoption behaviors such as word of mouth (Chea & Luo, 2008; Li, Liu, Xu, Heikkilä, & van der Heijden, 2015) and purchasing of value-added features (Mäntymäki & Salo, 2011).”
BackgroundTeenagers in social virtual worlds: Continuous use and purchasing behavior in Habbo Hotel
Mäntymäki, M., & Salo, J. (2011) · Computers in Human Behavior · doi:10.1016/j.chb.2011.06.003 · Cited by 178 · cited 4× · see citing works
“In particular, because enjoyment is a focal aspect of the user experience in hedonic information systems (Li et al., 2015; Mäntymäki & Salo, 2011; van der Heijden, 2004), it is arguably one of the most evident benefits that people relate to their hedonic IT use decisions.”
BackgroundInfluentialSelf-citationHamari, J., Hanner, N., & Koivisto, J. (2017) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2016.09.004 · Cited by 177 · cited 9× · see citing works
“By theorizing and empirically validating a consumer value-based perspective to the differences between upgrading and staying with premium, our study contributes to the literature on consumer decision making in the freemium context (Bapna & Umyarov, 2015; Hamari et al., 2017; Koch & Benlian, 2017; Nan et al., 2018; Oes…”
BackgroundMethodInfluentialPan, Z., Lu, Y., Wang, B., & Chau, P. Y. K. (2017) · Journal of Management Information Systems · doi:10.1080/07421222.2017.1296747 · Cited by 163 · cited 2× · see citing works
“…the investigative locus of the prior IS literature on online service users' post-adoption behaviors (Kim & Son, 2009, Saeed & Abdinnour, 2013, Pan et al., 2017, Parthasarathy & Bhattacherjee, 1998, Li, Hongxiu & Liu et al., 2014) and online service continuance (Bhattacherjee, 2001a; Islam et…”
BackgroundMethodThe Handbook of Internet Studies
Jensen, K. B. (2011) · Wiley eBooks · doi:10.1002/9781444314861 · Cited by 162 · see citing works
Exploring the nature of linkages between consequences and values
Gutman, J. (1991) · Journal of Business Research · doi:10.1016/0148-2963(91)90048-3 · Cited by 158 · cited 1× · see citing works
“In fact, benefits are generally considered more important for customer decision making than attributes and terminal values (eg, Gutman, 1991).”
BackgroundMäntymäki, M., & Salo, J. (2014) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2014.10.004 · Cited by 151 · see citing works
Self-citationA comparison of purchase decision calculus between potential and repeat customers of an online store
Kim, H.-W., & Gupta, S. (2009) · Decision Support Systems · doi:10.1016/j.dss.2009.04.014 · Cited by 150 · cited 2× · see citing works
“Therefore, price value may have a stronger positive effect on purchase intention among potential than repeat online customers (Kim & Gupta, 2009).”
BackgroundThe uses and gratifications of using Facebook music listening applications
Krause, A. E., North, A. C., & Heritage, B. (2014) · Computers in Human Behavior · doi:10.1016/j.chb.2014.07.001 · Cited by 137 · cited 1× · see citing works
“…in driving the intention to upgrade and the intention to stay premium, our results advance the understanding of the role of enjoyment as a predictor of sustained user engagement and purchasing behavior in the context of hedonic freemium services (cf. Krause et al., 2014; Mäntymäki & Salo, 2011).”
BackgroundConsumption Patterns, Digital Technology and Music Downloading
Molteni, L., & Ordanini, A. (2003) · Long Range Planning · doi:10.1016/s0024-6301(03)00073-6 · Cited by 134 · cited 1× · see citing works
“As a result, this study adds to the prior literature on people's motives for consuming hedonic digital content online (Bhattacharjee, Gopal, Lertwachara, & Marsden, 2006; Kunze & Mai, 2007; Molteni & Ordanini, 2003; Sanchez-Franco & Rondan-Cataluña, 2010; Sjöblom & Hamari, 2017).”
ResultWagner, T. M., Benlian, A., & Hess, T. (2014) · Electronic Markets · doi:10.1007/s12525-014-0168-4 · Cited by 131 · cited 13× · see citing works
“, 2017), virtual worlds (Mäntymäki & Salo, 2013), and online music (Wagner et al., 2014).”
BackgroundMethodInfluentialToward a theory of repeat purchase drivers for consumer services
Paul, M., Hennig‐Thurau, T., Gremler, D. D., Gwinner, K. P., & Wiertz, C. (2008) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-008-0118-9 · Cited by 123 · see citing works
(2014) · Harvard business review · Cited by 118 · see citing works
Purchasing behavior in social virtual worlds: An examination of Habbo Hotel
Mäntymäki, M., & Salo, J. (2013) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2012.12.002 · Cited by 117 · cited 1× · see citing works
“The freemium business model has been widely adopted among hedonically oriented IT applications, such as games (Hamari et al., 2017), virtual worlds (Mäntymäki & Salo, 2013), and online music (Wagner et al., 2014).”
MethodSelf-citationSchryen, G. (2015) · Communications of the Association for Information Systems · doi:10.17705/1cais.03712 · Cited by 112 · cited 1× · see citing works
“…to examine how decision making differs between upgrading from the free to the premium subscription and retaining the premium subscription, we conducted a systematic literature review of studies focusing on user behavior in freemium services in keeping with the guidelines set out by Schryen (2015).”
MethodMäntymäki, M., & Riemer, K. (2014) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2013.12.010 · Cited by 112 · see citing works
Self-citationOh, H., Animesh, A., & Pinsonneault, A. (2016) · MIS Quarterly · doi:10.25300/misq/2016/40.1.02 · Cited by 102 · cited 2× · see citing works
“Because striking a balance between free and paid content represents a key business challenge for a number of digital content services (Oh et al., 2016), findings from the online music-streaming context—in which the freemium model has been successfully employed—should provide useful insights that are relevant to a rang…”
BackgroundUnderstanding Willingness to Pay for Social Network Sites
Vock, M., van Dolen, W., & de Ruyter, K. (2013) · Journal of Service Research · doi:10.1177/1094670512472729 · Cited by 100 · cited 4× · see citing works
“By theorizing and empirically validating a consumer value-based perspective to the differences between upgrading and staying with premium, our study contributes to the literature on consumer decision making in the freemium context (Bapna & Umyarov, 2015; Hamari et al., 2017; Koch & Benlian, 2017; Nan et al., 2018; Oes…”
BackgroundInfluentialDeveloping the Commitment to Virtual Community: The Balanced Effects of Cognition and Affect
Gupta, S., & Kim, H.-W. (2007) · Information Resources Management Journal · doi:10.4018/irmj.2007010103 · Cited by 99 · cited 1× · see citing works
“This aligns with the notion that that value perceptions have differential effects on online purchase decisions between potential and repeat customers (Gupta & Kim, 2007; Kim & Gupta, 2009).”
BackgroundSocial streaming? Navigating music as personal and social
Hagen, A. N., & Lüders, M. H. (2016) · Convergence The International Journal of Research into New Media Technologies · doi:10.1177/1354856516673298 · Cited by 96 · cited 1× · see citing works
“To this end, digital content services that employ the freemium model have incorporated social features (Hagen & Lüders, 2016) that enable users to share their content with others.”
MethodFree Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers
Palmeira, M. M., & Srivastava, J. (2013) · Journal of Consumer Research · doi:10.1086/671565 · Cited by 92 · cited 1× · see citing works
“Research on the ZPE has found that a zero price not only reduces perceived sacrifice but also increases perceived quality (Palmeira & Srivastava, 2013; Shampanier et al., 2007).”
BackgroundDoes a contextualized theory of planned behavior explain why teenagers stay in virtual worlds?
Mäntymäki, M., Merikivi, J., Verhagen, T., Feldberg, F., & Rajala, R. (2014) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2014.05.003 · Cited by 86 · see citing works
Self-citationSaeed, K. A., & Abdinnour, S. (2011) · Information Systems Journal · doi:10.1111/j.1365-2575.2011.00389.x · Cited by 86 · cited 2× · see citing works
“…industries, this study extends the investigative locus of the prior IS literature on online service users' post-adoption behaviors (Kim & Son, 2009, Saeed & Abdinnour, 2013, Pan et al., 2017, Parthasarathy & Bhattacherjee, 1998, Li, Hongxiu & Liu et al., 2014) and online service continuance…”
BackgroundFree : how today's smartest businesses profit by giving something for nothing
Anderson, C. J. (2010) · Random House Business Books · Cited by 78 · see citing works
Why Do People Watch Others Play Video Games? An Empirical Study on the Motivations of Twitch UsersPreprint
Sjöblom, M., & Hamari, J. (2016) · SSRN Electronic Journal · doi:10.2139/ssrn.2779543 · Cited by 74 · see citing works
Consumption Values and the Choice of Marketing Electives: Treating Students Like Customers
Stafford, T. F. (1994) · Journal of Marketing Education · doi:10.1177/027347539401600204 · Cited by 68 · cited 1× · see citing works
“TheTCV has been used to explain a wide range of consumption choices, from college courses (Stafford, 1994) to hedonic digital artifacts, such as mobile phone ringtones (Turel, Serenko, & Bontis, 2010), and virtual items (Kim, Gupta, & Koh, 2011a; Mäntymäki & Salo, 2015).”
MethodThe effect of free sampling strategies on freemium conversion rates
Koch, O. F., & Benlian, A. (2017) · Electronic Markets · doi:10.1007/s12525-016-0236-z · Cited by 67 · see citing works
From Minnows to Whales: An Empirical Study of Purchase Behavior in Freemium Social Games
Shi, S. W., Xia, M., & Huang, Y. (2015) · International Journal of Electronic Commerce · doi:10.1080/10864415.2016.1087820 · Cited by 66 · cited 1× · see citing works
“For example, some freemium services feature multiple tiers of premium subscriptions with differentiated benefits as well as hybrid models featuring both premium subscriptions (Shi et al., 2015) and microtransactions (Mäntymäki & Salo, 2015).”
BackgroundPiyathasanan, B., Mathies, C., Wetzels, M. G. M., Patterson, P. G., & de Ruyter, K. (2014) · International Journal of Electronic Commerce · doi:10.1080/10864415.2015.979484 · Cited by 62 · see citing works
Jones, S. (2011) · doi:10.1002/9781444314861.ch21 · Cited by 59 · see citing works
Ma, X., Khansa, L., & Kim, S. S. (2018) · Journal of Management Information Systems · doi:10.1080/07421222.2018.1523587 · Cited by 56 · cited 1× · see citing works
“Ma et al. (2018) examined crowdworkers' active participation in their online community along with their turnover intentions.”
BackgroundWhatever happened to payola? An empirical analysis of online music sharing
Bhattacharjee, S., Gopal, R. D., Lertwachara, K., et al. (2004) · Decision Support Systems · doi:10.1016/j.dss.2004.11.001 · Cited by 55 · see citing works
Towards a Decomposed Expectation-Confirmation Model of IT Continuance: The Role of Usability
University of Turku, Islam, A. K. M. N., Mäntymäki, M., University of Turku, Bhattacherjee, A., & University of South Florida (2017) · Communications of the Association for Information Systems · doi:10.17705/1cais.04023 · Cited by 46 · cited 1× · see citing works
“…(Kim & Son, 2009, Saeed & Abdinnour, 2013, Pan et al., 2017, Parthasarathy & Bhattacherjee, 1998, Li, Hongxiu & Liu et al., 2014) and online service continuance (Bhattacherjee, 2001a; Islam et al., 2017; Li et al., 2015; Mäntymäki, Merikivi, Verhagen, Feldberg, & Rajala, 2014; Zhou et al., 2012).”
Self-citationMäntymäki, M., Hyrynsalmi, S., & Koskenvoima, A. (2020) · Information Systems Frontiers · doi:10.1007/s10796-019-09913-1 · Cited by 45 · see citing works
Self-citationConsumer adoption of online music services
Kunze, O., & Mai, L. (2007) · International Journal of Retail & Distribution Management · doi:10.1108/09590550710828209 · Cited by 36 · cited 1× · see citing works
“As a result, this study adds to the prior literature on people's motives for consuming hedonic digital content online (Bhattacharjee, Gopal, Lertwachara, & Marsden, 2006; Kunze & Mai, 2007; Molteni & Ordanini, 2003; Sanchez-Franco & Rondan-Cataluña, 2010; Sjöblom & Hamari, 2017).”
ResultA Motivational Perspective on Means-End Chains
(2001) · Lirias · doi:10.4324/9781410600844-27 · Cited by 36 · see citing works
(2015) · International Conference on Information Systems · Cited by 34 · see citing works
Self-citationConnection between customer emotions and relationship quality in online music services
Sánchez‐Franco, M. J., & Cataluña, F. J. R. (2009) · Behaviour and Information Technology · doi:10.1080/01449290903235343 · Cited by 32 · cited 1× · see citing works
“As a result, this study adds to the prior literature on people's motives for consuming hedonic digital content online (Bhattacharjee, Gopal, Lertwachara, & Marsden, 2006; Kunze & Mai, 2007; Molteni & Ordanini, 2003; Sanchez-Franco & Rondan-Cataluña, 2010; Sjöblom & Hamari, 2017).”
ResultA Comparison of Involvement Measures For the Purchase and Consumption of Pre-Recorded Music
Pucely, M. J., Mizerski, R., & Perrewé, P. L. (1988) · ACR North American Advances · Cited by 30 · see citing works
Optimal Freemium Strategy for Information Goods in the Presence of Piracy
Nan, G., Wu, D., Li, M., & Tan, Y. (2018) · Journal of the Association for Information Systems · doi:10.17705/1jais.00492 · Cited by 25 · cited 2× · see citing works
“By theorizing and empirically validating a consumer value-based perspective to the differences between upgrading and staying with premium, our study contributes to the literature on consumer decision making in the freemium context (Bapna & Umyarov, 2015; Hamari et al., 2017; Koch & Benlian, 2017; Nan et al., 2018; Oes…”
Background(2015) · Cited by 14 · see citing works
Music is Social: From Online Social Features to Online Social Connectedness
Krastel, Z., Bassellier, G., & Ramaprasad, J. (2015) · International Conference on Information Systems · Cited by 5 · see citing works
(2017) · The New Scientist · doi:10.1016/s0262-4079(17)30435-9 · Cited by 1 · see citing works
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Research works printed but not linked: 2
- Cohen J. B., 2001, Understanding consumer decision‐making: The means‐end approach to marketing and advertising strategy, 389
- Kim H. Gupta S.&Koh J.(2011b)Investigating the intention to purchase digital items in social networking communities: A customer value perspective. · DOI
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What drives unverified information sharing and cyberchondria during the COVID-19 pandemic?
Laato, S., Islam, A. K. M. N., Islam, M. N., & Whelan, E. (2020) · European Journal of Information Systems · doi:10.1080/0960085x.2020.1770632 · Cited by 607 · see citing works
Self-citationThe value proposition of food delivery apps from the perspective of theory of consumption value
Kaur, P., Dhir, A., Talwar, S., & Ghuman, K. (2021) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-05-2020-0477 · Cited by 377 · see citing works
Why do people purchase from online travel agencies (OTAs)? A consumption values perspective
Talwar, S., Dhir, A., Kaur, P., & Mäntymäki, M. (2020) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2020.102534 · Cited by 322 · see citing works
Self-citationBarriers toward purchasing from online travel agencies
Talwar, S., Dhir, A., Kaur, P., & Mäntymäki, M. (2020) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2020.102593 · Cited by 258 · see citing works
Self-citationTalwar, M., Talwar, S., Kaur, P., Islam, A. K. M. N., & Dhir, A. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102396 · Cited by 222 · see citing works
Self-citationHamari, J., Hanner, N., & Koivisto, J. (2019) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2019.102040 · Cited by 236 · see citing works
“to reduce the enjoyment in order to entice users to purchase premium services or features that eliminate the obstacles of the freemium version (Hamari, 2015; Mäntymäki et al., 2019; Wagner et al., 2014).”
BackgroundWhat drives unverified information sharing and cyberchondria during the COVID-19 pandemic?
Laato, S., Islam, A. K. M. N., Islam, M. N., & Whelan, E. (2020) · Arrow@dit (Dublin Institute of Technology) · Cited by 190 · see citing works
Self-citationHow Self-tracking and the Quantified Self Promote Health and Well-being: Systematic Review
Feng, S., Mäntymäki, M., Dhir, A., & Salmela, H. (2021) · Journal of Medical Internet Research · doi:10.2196/25171 · Cited by 179 · see citing works
“Moreover, as the freemium business model is extremely popular among various web-based services and software firms [107,108], existing research highlights that future research could examine consumers’willingness to make in-app purchases in the context of self-tracking and the quantified self [61].”
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Malodia, S., Islam, N., Kaur, P., & Dhir, A. (2021) · IEEE Transactions on Engineering Management · doi:10.1109/tem.2021.3117884 · Cited by 168 · see citing works
“The extension of generic values [16], [17] and identification of measurement items for extended constructs using a mixed-methods approach are among the noteworthy contributions of this article.”
BackgroundMethodInfluentialConsumers’ usage of food delivery app: a theory of consumption values
Chakraborty, D., Kayal, G. G., Mehta, P., Nunkoo, R., & Rana, N. P. (2022) · Journal of Hospitality Marketing & Management · doi:10.1080/19368623.2022.2024476 · Cited by 102 · see citing works
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How does media richness foster online gamer loyalty?
Tseng, F.-C., Huang, T.-L., Pham, T. T. L., Cheng, T. C. E., & Teng, C.-I. (2022) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2021.102439 · Cited by 63 · see citing works
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“The theory of consumption values (TCV) can be employed as a theoretical framework to better understand the consumption patterns of consumers, as well as their use of new technologies and innovations (Mäntymäki et al., 2020).”
MethodGame affordance, gamer orientation, and in‐game purchases: A hedonic–instrumental framework
Wang, L., Sun, Y., & Luo, X. R. (2022) · Information Systems Journal · doi:10.1111/isj.12384 · Cited by 65 · see citing works
“The low purchase rate challenges the profitability of free-to-play games (Hamari et al., 2020; Mantymaki et al., 2020; Meng et al., 2021).”
BackgroundDesigning and Implementing the MySusCof App—A Mobile App to Support Food Waste Reduction
Haas, R., Aşan, H., Doğan, O., Michalek, C. R., Karaca, O., & Bulut, Z. A. (2022) · Foods · doi:10.3390/foods11152222 · Cited by 53 · see citing works
“According to prior research, users’ perception of the values, such as emotional, hedonic, or utilitarian values, influence user satisfaction [27], user adoption and intention to upgrade [28], behavioral engagement with mobile apps [29], and continuance or purchase intention [30,31].”
BackgroundBründl, S., Matt, C., Heß, T., & Engert, S. (2022) · European Journal of Information Systems · doi:10.1080/0960085x.2022.2062468 · Cited by 49 · see citing works
“To cover their costs, freemium services usually need to convert a certain percentage of users from the free to the paying option, which often remains a challenge (Mäntymäki et al., 2020; Wagner et al., 2014).”
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“Consistent with TCV and IS research (Mäntymäki et al., 2020), we enriched our qualitative findings with previous literature to categorise the identified values as emotional , epistemic , functional , and social values (see Table 4).”
InfluentialBlockchain for sustainable consumption: an affordance and consumer value-based view
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Self-citationImpact of online gamers' conscientiousness on team function engagement and loyalty
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Willingness to pay for freemium services: Addressing the differences between monetization strategies
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How need for closure and deal proneness shape consumers’ freemium versus premium price choices
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From free to fee: Monetizing digital content through expected utility-based recommender systems
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“Additionally, freemium services can differentiate their free and premium versions in terms of ubiquity (Mäntymäki et al. 2020 ).”
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“An increasing number of companies with digital business models, such as Deezer, Dropbox, or Spotify, are built on the freemium pricing concept (Wagner et al. 2014; Mäntymäki et al. 2020).”
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“Similarly, Mäntymäki et al. (2020) recently warned against the ‘ mechanistic implementation of social features ’ in digital services, and called for more attention to the user context and potential value for the individual user.”
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Advertising in Freemium Services: Lack of Control and Intrusion as the Price Consumers Pay
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“…offer little value to users (e.g., automatically generated updates) will likely irritate them; to recruit and retain paid subscribers, news organizations need to produce news posts on social media that can help users discover new content and have an enjoyable experience (Mäntymäki et al., 2020).”
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Consumer Perceived Value and MOOC Subscription Intentions
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Impact of workplace frustration on online gamer loyalty
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“Emotional value also encompasses the enjoyment and pleasure derived from the product (Chakraborty et al., 2023; Mantymaki et al., 2020) and product recognition (Jiang et al., 2022).”
Switching to cloud gaming: A push-pull-mooring perspective
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Turkish gen Z players’ in-game purchase intention: does gender difference matter?
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Product type and anticipated regret: The key to unlocking consumer upgrade intention
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Research contributions: The role of the iconoclast
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“Pertama, pelanggan yang menggunakan layanan versi tidak berbayar, dan kedua adalah pelanggan yang menggunakan versi premium atau berbayar (Mäntymäki et al., 2020).”
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“It is also found to be the significant predictors of the intention for someone to upgrade their membership statistically [23].”
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“…Quintal, and Shanka 2014), food delivery apps (Chakraborty et al. 2022), electric vehicles (Han et al. 2017), energy efficient appliances (Issock Issock and Muposhi 2023), premium subscription services (Mäntymäki, Islam, and Benbasat 2020) and virtual goods or services (Mäntymäki and Salo 2015).”
Castrillejo, I. B., Nieto‐García, M., & Gallego, P. A. M. (2025) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2025.104624 · Cited by 6 · see citing works
Converting free users to paying customers in freemium services: a SaaS success model
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“Mäntymäki et al. (2020) show that price consciousness is a determinant of individuals’ intentions to upgrade, while Bindroo et al. (2016) show that price consciousness moderates the relationship between customer satisfaction and repurchase intention.”
The Impact of Functional and Psychological Barriers on Algorithm Aversion – An IRT Perspective
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Self-citationConversion in Music Streaming Services
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“Results from related literature indicate an important effect of service features on conversion behavior (e.g., Cziehso, Schaefers, and Kukar-Kinney 2019; Mäntymäki, Islam, and Benbasat 2020) and changes in consumption capital accumulation after a conversion.”
BackgroundRole of mindfulness in merchant’s adoption of mobile payments in an unorganized sector
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Uses and Gratification on Virtual Purchase Behavior of Mobile Game Items: An Alternative Approach
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Spotify WOM by Millennial Generation
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“Recent research by Mäntymäki et al. (2020) examines the factors that determine the intention to upgrade to premium or retain the premium subscription on online music platforms.”
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- Authors
- Mäntymäki, M., Islam, A. K. M. N., & Benbasat, I.
- Affiliations
- University of Turku (FI)
- University of British Columbia (CA)
- Corresponding author
- Mäntymäki, Matti
- Venue
- Information Systems Journal
- Publisher
- Wiley
- Published
- 2019-08-16
- Volume
- 30
- Issue
- 2
- Pages
- 295-333
- ISSN
- 1350-1917 (ISSN-L)
- 1365-2575
- OpenAlex
- W2969162254
- Semantic Scholar
- 918d743bb7a140c575fa88bb8867cc4fcc298f5b
- Cited by
- 143
- References
- 132
- Citations by year
- 2026: 27 · 2025: 31 · 2024: 20 · 2023: 21 · 2022: 20 · 2021: 13 · 2020: 8 · 2019: 2 · 2014: 1
- FWCI
- 12.70
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Information Systems Journal (publishedVersion, cc-by)
- UTUPub (University of Turku) (submittedVersion)
- Funders
- Kulttuurin ja Yhteiskunnan Tutkimuksen Toimikunta (257412)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Keywords
- premium subscription, consumer value theory, emotional value, functional value, social values, epistemic value, economic value, enjoyment, ubiquity, social connectedness, content discovery, price value, digital content services
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