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Cited by 1,468

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Towards the Fifth‐generation Innovation Process

Rothwell, Roy·1994·International Marketing Review

Abstract

The growing complexity and pace of industrial technological change are forcing firms to forge new alliances and to respond more efficiently to market changes. This process is leading some companies towards more strategically directed integration within external agencies. Some are also adopting a sophisticated electronic toolkit in their design and development activities. These leading edge innovators are beginning to take on elements of the fifth‐generation (5G) innovation process. Describes developments towards this process.

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Metadata

Authors
Rothwell, R.
Venue
International Marketing Review
Publisher
Emerald
Published
1994-02-01
Volume
11
Issue
1
Pages
7-31
ISSN
0265-1335 (ISSN-L)
OpenAlex
W2063924752
Cited by
1,468
References
1
FWCI
3.80
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Towards the Fifth‐generation Innovation Process. https://app.cochat.ai/papers/10.1108/02651339410057491
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Rothwell, R. (1994). Towards the Fifth‐generation Innovation Process. International Marketing Review. https://doi.org/10.1108/02651339410057491

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.