The DOI matches its Crossref record; 41 of the 41 references it cites were found in a registry or an index.
Innovative marketing in SMEs
Abstract
Purpose: The purpose of this paper was to investigate the concept of innovative marketing and how it manifests itself in the context of small‐to medium‐sized enterprises. Design/methodology/approach: The literature relating to the characteristics of SMEs, and innovative marketing are reviewed to identify the key elements of innovative marketing and SMEs. This review and the key elements identified contribute to an overall conceptualisation of innovative marketing for SMEs. Findings: The discussion considers and provides a description of innovative marketing in SMEs. Innovative marketing does not just relate to products, new product development, and technological development but is also evident in other aspects of marketing related activities and decisions and is very specific to the context and needs of the SME. Originality/value: The focus of this paper is on taking the relevant themes from the literature and considering them in the light of SME marketing and in the context of SME business activities.
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Citations
Cites
Organizational innovation: A meta-analysis of effects of determinants and moderators
Damanpour, F. (1991) · Academy of Management Journal · doi:10.2307/256406 · Cited by 6,542
Drucker, P. (2012) · Routledge eBooks · doi:10.4324/9780080942360 · Cited by 3,745
Mastering the Dynamics of Innovation
Utterback, J. M. (1996) · Cited by 2,483
Entrepreneurship: Past Research and Future Challenges
Low, M. B., & MacMillan, I. C. (1988) · Journal of Management · doi:10.1177/014920638801400202 · Cited by 2,089
Towards the Fifth‐generation Innovation Process
Rothwell, R. (1994) · International Marketing Review · doi:10.1108/02651339410057491 · Cited by 1,468
Why Some New Products are More Successful than Others
Henard, D. H., & Szymanski, D. M. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.3.362.18861 · Cited by 1,467
ORGANIZATIONAL INNOVATION: REVIEW, CRITIQUE AND SUGGESTED RESEARCH DIRECTIONS*
Wolfe, R. A. (1994) · Journal of Management Studies · doi:10.1111/j.1467-6486.1994.tb00624.x · Cited by 1,432
Culture and climate for innovation
Ahmed, P. K. (1998) · European Journal of Innovation Management · doi:10.1108/14601069810199131 · Cited by 900
Danneels, E., & Kleinschmidtb, E. J. (2001) · Journal of Product Innovation Management · doi:10.1016/s0737-6782(01)00109-6 · Cited by 776
Innovation as newness: what is new, how new, and new to whom?
Johannessen, J., Olsen, B., & Lumpkin, G. T. (2001) · European Journal of Innovation Management · doi:10.1108/14601060110365547 · Cited by 733
Cited by
Marketing capabilities: Antecedents and implications for B2B SME performance
Merrilees, B., Rundle-Thiele, S., & Lye, A. (2011) · Industrial Marketing Management · doi:10.1016/j.indmarman.2010.08.005 · Cited by 396
Arunachalam, S., Ramaswami, S. N., Herrmann, P., & Walker, D. (2018) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-017-0574-1 · Cited by 123
Metadata
- Authors
- O'Dwyer, M., Gilmore, A., & Carson, D.
- Venue
- European Journal of Marketing
- Publisher
- Emerald
- Published
- 2009-02-13
- Volume
- 43
- Issue
- 1/2
- Pages
- 46-61
- ISSN
- 0309-0566 (ISSN-L)
- OpenAlex
- W2093631975
- Cited by
- 287
- References
- 41
- FWCI
- 44.73
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
