The DOI matches its Crossref record; 79 of the 79 references it cites were found in a registry or an index.
Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art review
Abstract
Notes that methodological problems are hampering the growth of cross‐cultural marketing research and presents a review of methodological issues to address these problems. Organizes these issues around a six‐step framework which includes elements such as problem definition, the development of an approach and research design formulation. Notes that the marketing research problem can be defined by comparing the phenomenon or behaviour in separate cultural contexts and eliminating the influence of the self‐reference criterion. Discusses issues in data analysis such as treatment of outliers and standardization of data. Concludes with an interpretation of results and report presentation.
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Cites
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Self-citationThe Civic Culture: Political Attitudes and Democracy in Five Nations
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The Civic Culture: Political Attitudes and Democracy in Five Nations
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Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
Deshpandé, R., Farley, J. U., & Webster, F. E. (1993) · Journal of Marketing · doi:10.1177/002224299305700102 · Cited by 3,861
LISREL 7 : a guide to the program and applications
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Privacy calculus model in e-commerce – a study of Italy and the United States
Dinev, T., Bellotto, M., Hart, P., Russo, V., Serra, I., & Colautti, C. (2006) · European Journal of Information Systems · doi:10.1057/palgrave.ejis.3000590 · Cited by 388
Malhotra, N. K., Ulgado, F. M., Agarwal, J., Shainesh, G., & Wu, L. (2005) · International Marketing Review · doi:10.1108/02651330510602204 · Cited by 319
Self-citationPookulangara, S., & Koesler, K. (2011) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2011.03.003 · Cited by 317
Reynolds, N. L., Simintiras, A. C., & Diamantopoulos, A. (2003) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8400000 · Cited by 239
Huang, R., & Bu, H.-M. (2022) · Psychology Research and Behavior Management · doi:10.2147/prbm.s387241 · Cited by 56
Metadata
- Authors
- Malhotra, N. K., Agarwal, J., & Peterson, M.
- Venue
- International Marketing Review
- Publisher
- Emerald
- Published
- 1996-10-01
- Volume
- 13
- Issue
- 5
- Pages
- 7-43
- ISSN
- 0265-1335 (ISSN-L)
- OpenAlex
- W1581311456
- Cited by
- 512
- References
- 79
- FWCI
- 2.90
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
