The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Marketing, the consumer society and hedonism
Abstract
Marketing is commonly assumed to be responsible for the consumer society with its hedonistic lifestyle and for undermining other cultures by its materialistic stance. This, for many critics, is the dark side of consumer marketing, undermining its ethical standing. This paper considers the connection between marketing, the consumer society, globalization and the hedonistic lifestyle, and whether marketing is guilty as charged. After all, anything that affects the image of marketing as a profession is important, as this influences both recruitment and social acceptance.
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Citations
Cites
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
Materialism: Trait Aspects of Living in the Material World
Belk, R. W. (1985) · Journal of Consumer Research · doi:10.1086/208515 · Cited by 1,966
Cited by
Revisiting Consumption Experience: A More Humble but Complete View of the Concept
Carù, A., & Cova, B. (2003) · Marketing Theory · doi:10.1177/14705931030032004 · Cited by 851
Hou, F., Guan, Z., Li, B., & Chong, A. Y. L. (2019) · Internet Research · doi:10.1108/intr-04-2018-0177 · Cited by 366
A Cross-Cultural Analysis of Consumers’ Conspicuous Consumption of Branded Fashion Accessories
Souiden, N., M’Saad, B., & Pons, F. (2011) · Journal of International Consumer Marketing · doi:10.1080/08961530.2011.602951 · Cited by 104
Chang, J., Lin, S. H.-H., & Wu, L.-S. (2022) · British Food Journal · doi:10.1108/bfj-04-2021-0387 · Cited by 30
Metadata
- Authors
- O’Shaughnessy, J., & Jackson O’Shaughnessy, N.
- Venue
- European Journal of Marketing
- Publisher
- Emerald
- Published
- 2002-06-01
- Volume
- 36
- Issue
- 5/6
- Pages
- 524-547
- ISSN
- 0309-0566 (ISSN-L)
- OpenAlex
- W2007618373
- Cited by
- 307
- References
- 2
- FWCI
- 19.22
- Type
- journal article
- Language
- en
- Open access
- closed
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- O’Shaughnessy, J., & Jackson O’Shaughnessy, N. (2002). Marketing, the consumer society and hedonism. European Journal of Marketing. https://doi.org/10.1108/03090560210422871
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
