Relationship development in international retail franchising: Case study evidence from the UK fashion sector
Abstract
The relationship marketing paradigm has emerged as a major tool by which marketers may examine and conceptualise relationships with consumers, however its application to the business‐to‐business dimension of retailing has been largely neglected. The current work examines one particular aspect of business‐to‐business marketing: the franchisor‐franchisee relationship in the context of international fashion retailing. This relationship is examined in the light of the relationship marketing literature, with particular reference to the relevance of the marriage analogy. Employing a case study approach, this paper considers international fashion retailers' response to the need to develop business‐to‐business relationships in international markets via the franchising mode of market entry. The paper concludes that the marriage analogy is useful in the context of franchise relationships if properly defined by core and intended relationship benefits.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the 2000s, qualitative methods started taking over in IF research.
“In the 2000s, qualitative methods started taking over (Doherty, 2007(Doherty, , 2009;;Doherty and Alexander, 2004).”
From A systematic review of international franchising (2021) · cites this paper as Doherty and Alexander, 2004
The citation lists haven’t been fetched yet
References 74 · Cited by 108
- Authors
- Doherty, A. M., & Alexander, N.
- Affiliations
- University of Ulster (GB)
- Aberystwyth University (GB)
- Venue
- European Journal of Marketing
- Publisher
- Emerald
- Published
- 2004-09-01
- Volume
- 38
- Issue
- 9/10
- Pages
- 1215-1235
- ISSN
- 0309-0566 (ISSN-L)
- OpenAlex
- W2005424886
- Cited by
- 108
- References
- 74
- Citations by year
- 2024: 2 · 2022: 1 · 2021: 2 · 2020: 4 · 2018: 3 · 2017: 8 · 2016: 3 · 2015: 8 · 2014: 11 · 2013: 14 · 2012: 5
- FWCI
- 13.75
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- European Journal of Marketing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Franchising Strategies and Performance
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Management Information Systems › Quality and Supply Management
- Keywords
- franchising, franchisor-franchisee relationship, relationship marketing, B2B marketing, relationship benefits, market entry modes, international retailing
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
