The DOI matches its OpenAlex record.
Relations between organizational culture, identity and image
Abstract
Addresses the relationship between organizational culture, identity and image. Argues that contemporary organizations need to define their corporate identity as a bridge between the external position of the organization in its marketplace and other relevant environments, and internal meanings formed within the organizational culture. Offers an analytical framework using the concepts of organizational culture, identity and image and suggests implications, including the need for symbolic management in and of the organization and the need to combine knowledge from the disciplines of marketing and organization studies.
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Citations
Cited by
Bhattacharya, C. B., & Sen, S. (2003) · Journal of Marketing · doi:10.1509/jmkg.67.2.76.18609 · Cited by 3,336
The Dynamics of Organizational Identity
Hatch, M. J., & Schultz, M. (2002) · Human Relations · doi:10.1177/0018726702055008181 · Cited by 1,046
Self-citationBrown, T. J. (2006) · Journal of the Academy of Marketing Science · doi:10.1177/0092070305284969 · Cited by 959
1 Constitutional Amendments: “Materializing” Organizational Communication
Ashcraft, K. L., Kuhn, T. R., & Cooren, F. (2009) · Academy of Management Annals · doi:10.5465/19416520903047186 · Cited by 731
Exploringthe Relationship Between Corporate Social Performance and Employer Attractiveness
Backhaus, K. B., Stone, B. A., & Heiner, K. (2002) · Business & Society · doi:10.1177/0007650302041003003 · Cited by 722
Metadata
- Authors
- Hatch, M. J., & Schultz, M.
- Venue
- European Journal of Marketing
- Publisher
- Emerald Publishing Limited
- Published
- 1997-01-01
- Volume
- 31
- Issue
- 5
- Pages
- 356-365
- ISSN
- 0309-0566 (ISSN-L)
- OpenAlex
- W2044149056
- Cited by
- 1,226
- References
- 0
- FWCI
- 34.70
- Type
- journal article
- Language
- en
- Open access
- closed
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How to cite
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- CoChat. (2026). Citation check: Relations between organizational culture, identity and image. https://app.cochat.ai/papers/10.1108/03090569710167583
- The paper
- Hatch, M. J., & Schultz, M. (1997). Relations between organizational culture, identity and image. European Journal of Marketing. https://doi.org/10.1108/03090569710167583
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
