Strategies for environmental advertising
Abstract
Considers reasons why consumer response has, at best, been mixed with regard to “Green” marketing. Proposes reasons why consumer response has not been overwhelmingly positive and then, based on a review of key research findings, presents guidelines for the development of three components of environmental product advertising: the specificity of the environmental claim, the level of emphasis given the environmental claim and the context for presenting the claim.
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Each is checked against this paper’s own text: does it say what the citing paper says it does?
Davis (1993) presents initial empirical support for the proposition that specific green claims lead to more positive attitudes towards the advertiser and the product.
“He also presents initial empirical support for the proposition that specific green claims lead to more positive attitudes towards the advertiser and the product (which in this case was shampoo; Davis, 1993).”
From How Claim Specificity Can Improve Claim Credibility in Green Advertising (2018) · cites this paper as Davis, 1993
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References 17 · Cited by 276
- Authors
- Davis, J. J.
- Corresponding author
- Davis, Joel J.
- Venue
- Journal of Consumer Marketing
- Publisher
- Emerald
- Published
- 1993-02-01
- Volume
- 10
- Issue
- 2
- Pages
- 19-36
- ISSN
- 0736-3761 (ISSN-L)
- OpenAlex
- W2063012561
- Cited by
- 276
- References
- 17
- Citations by year
- 2026: 3 · 2025: 7 · 2024: 11 · 2023: 14 · 2022: 9 · 2021: 11 · 2020: 12 · 2019: 9 · 2018: 16 · 2017: 10 · 2016: 14 · 2015: 19 · 2014: 20 · 2013: 9 · 2012: 20
- FWCI
- 8.58
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Marketing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Keywords
- green marketing, green advertising, consumer response, environmental claims, advertising context, environmental products
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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