The DOI matches its Crossref record.
Strategic green marketing
Abstract
Argues that “Green Marketing” is taking shape as one of the key business strategies of the future, and that the increasing environmental consciousness makes it incumbent on consumer marketers not just to respond to it, but to lead the way in environmental programs. Sets forth the need and recommendations for incorporating environmental concerns into strategic marketing planning of the organisation.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cited by
Re‐examining green purchase behaviour and the green consumer profile: new evidences
Akehurst, G., Afonso, C., & Martins Gonçalves, H. (2012) · Management Decision · doi:10.1108/00251741211227726 · Cited by 585
What do we mean by sustainability marketing?
Kemper, J. A., & Ballantine, P. W. (2019) · Journal of Marketing Management · doi:10.1080/0267257x.2019.1573845 · Cited by 282
Re‐evaluating green marketing strategy: a stakeholder perspective
Rivera‐Camino, J. (2007) · European Journal of Marketing · doi:10.1108/03090560710821206 · Cited by 270
Consumer response to green advertising: the influence of product involvement
Kong, Y., & Zhang, A. (2013) · Asian Journal of Communication · doi:10.1080/01292986.2013.774433 · Cited by 56
Investigating Moral Links Between Religiosity, Altruism, and Green Consumption
Davari, A., Iyer, P., & Strutton, D. (2017) · Journal of Nonprofit & Public Sector Marketing · doi:10.1080/10495142.2017.1326338 · Cited by 49
Metadata
- Authors
- McDaniel, S. W., & Rylander, D. H.
- Venue
- Journal of Consumer Marketing
- Publisher
- Emerald
- Published
- 1993-03-01
- Volume
- 10
- Issue
- 3
- Pages
- 4-10
- ISSN
- 0736-3761 (ISSN-L)
- OpenAlex
- W2037422868
- Cited by
- 269
- References
- 0
- FWCI
- 8.39
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Strategic green marketing. https://app.cochat.ai/papers/10.1108/07363769310041929
- The paper
- McDaniel, S. W., & Rylander, D. H. (1993). Strategic green marketing. Journal of Consumer Marketing. https://doi.org/10.1108/07363769310041929
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
