Investigating Moral Links Between Religiosity, Altruism, and Green Consumption
Abstract
Religious practice and green consumption seem inherently related, as each activity purportedly benefits society. Despite this, few studies have explored the possibility that religion influences green purchase intentions. Further, individuals often struggle to reconcile their religious and nonreligious motives in their day-to-day activities. Toward this end, the current study investigates the roles that religion, price, and social motives may play as factors that influence green consumption. The study also examines the possible intervention of other altruistic motives such as attitude toward charitable institutions in determining green consumption. The study develops a new perspective on how green products should be marketed while delivering actionable theoretical and managerial implications.
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Altruism plays a crucial role in the formation of green purchase intention.
“Bautista et al. (2020) and Davari et al. (2017) both noted that altruism plays a crucial role in the formation of green purchase intention.”
From Effects of Environmental Sustainability Awareness and Altruism on Green Purchase Intention and Brand Evangelism (2022) · cites this paper as Davari et al. (2017)
Cites
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“This measurement approach is consistent with the extant literature (Chen & Chang, 2012; Kim & Choi, 2005; Lee Weisstein, Asgari, & Siew, 2014; Wu, Wu, Lee, & Lee, 2015).”
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Graduate School of Business, H. A. U., Guiao, B. G. M., Lacap, J. P. G., & Graduate School of Business, H. A. U. (2022) · Asian Journal of Business Research · doi:10.14707/ajbr.220134 · Cited by 29 · see citing works
- Authors
- Davari, A., Iyer, P., & Strutton, D.
- Affiliations
- Eastern Washington University (US)
- The University of Texas Rio Grande Valley (US)
- University of North Texas (US)
- Corresponding author
- Strutton, David
- Venue
- Journal of Nonprofit & Public Sector Marketing
- Publisher
- Informa UK Limited
- Published
- 2017-08-30
- Volume
- 29
- Issue
- 4
- Pages
- 385-414
- ISSN
- 1049-5142 (ISSN-L)
- 1540-6997
- OpenAlex
- W2750983853
- Cited by
- 49
- References
- 8
- Citations by year
- 2026: 2 · 2025: 5 · 2024: 8 · 2023: 7 · 2022: 8 · 2021: 10 · 2020: 6 · 2019: 1 · 2018: 2
- FWCI
- 4.45
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Nonprofit & Public Sector Marketing (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Sociology and Political Science › Religion, Ecology, and Ethics
- Social Sciences › Sociology and Political Science › Halal products and consumer behavior
- Keywords
- religiosity, altruism, green consumption, green purchase intention, price, social motives, charitable institutions, moral motives
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