The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
The influence of firm behavior on purchase intention: do consumers really care about business ethics?
Abstract
Posits that although behaving “ethically” should be important for its own sake, whether a firm behaves ethically or unethically may also have a significant influence on consumers’ purchase decisions. Examines the issue of unethical corporate behavior from the perspective of consumers. Addresses several questions. First, what are consumers’ expectations regarding the ethicality of corporate behavior? Second, is whether a firm acts ethically or unethically an important consumer concern, and if so, will information regarding a firm’s behavior influence their purchase decision? Demonstrates that consumers say they do care about a firm’s ethics and will adjust their purchase behaviors accordingly.
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Citations
Cites
Prospect Theory: An Analysis of Decision under Risk
Kahneman, D., & Tversky, A. (1979) · Econometrica · doi:10.2307/1914185 · Cited by 48,524
Cited by
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Sen, S., & Bhattacharya, C. B. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.2.225.18838 · Cited by 4,659
The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness
Servaes, H., & Tamayo, A. (2013) · Management Science · doi:10.1287/mnsc.1120.1630 · Cited by 2,534
Doing better at doing good: When, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B., & Sen, S. (2004) · California Management Review · doi:10.2307/41166284 · Cited by 2,320
Corporate Social Responsibility and Marketing: An Integrative Framework
Maignan, I., & Ferrell, O. C. (2004) · Journal of the Academy of Marketing Science · doi:10.1177/0092070303258971 · Cited by 1,873
The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations
Yoon, Y., Gürhan‐Canli, Z., & Schwarz, N. (2006) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1604_9 · Cited by 1,429
Metadata
- Authors
- Creyer, E. H.
- Venue
- Journal of Consumer Marketing
- Publisher
- Emerald
- Published
- 1997-12-01
- Volume
- 14
- Issue
- 6
- Pages
- 421-432
- ISSN
- 0736-3761 (ISSN-L)
- OpenAlex
- W2107057308
- Cited by
- 1,068
- References
- 1
- FWCI
- 3.91
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
