Corporate Social Responsibility and Marketing: An Integrative Framework

Maignan, Isabelle; Ferrell, O. C.

doi:10.1177/0092070303258971

Cited by 1,873Corporate Social Responsibility ReportingCorporate Social Responsibility and SustainabilityEnvironmental Sustainability in Business

Corporate Social Responsibility and Marketing: An Integrative Framework

Maignan, Isabelle, Ferrell, O. C.·2004·Journal of the Academy of Marketing Science

DOI 10.1177/0092070303258971

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Stakeholder marketing capabilities are likely to have a long-term and indirect impact on firm performance.
“Instead, based on literature on stakeholder relations (Maignan and Ferrell 2004;Bosse et al. 2009;Choi and Wang 2009;Surroca et al. 2010), we expect their impact to be long-term and indirect.”
From Stakeholder marketing: theoretical foundations and required capabilities (2015) · cites this paper as Maignan and Ferrell 2004

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Authors: Maignan, I., & Ferrell, O. C.
Affiliations: Vrije Universiteit Amsterdam (NL)
Colorado State University (US)
ORCID: Ferrell, O. C.
Venue: Journal of the Academy of Marketing Science
Publisher: Springer Science and Business Media LLC
Published: 2004-01-01
Volume: 32
Issue: 1
Pages: 3-19
ISSN: 0092-0703 (ISSN-L)
0000-0000
DOI: 10.1177/0092070303258971
OpenAlex: W2098362615
Cited by: 1,873
References: 91
Citations by year: 2026: 50 · 2025: 55 · 2024: 87 · 2023: 107 · 2022: 102 · 2021: 98 · 2020: 116 · 2019: 109 · 2018: 120 · 2017: 119 · 2016: 130 · 2015: 109 · 2014: 122 · 2013: 108 · 2012: 98
FWCI: 99.78
Type: journal article
Language: en
Open access: closed
Locations: Journal of the Academy of Marketing Science (publishedVersion)
Topics: Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Corporate Social Responsibility and Sustainability
Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
Keywords: corporate social responsibility, marketing, organizational norms, stakeholder support, CSR practices, management process, integrative framework

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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

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Corporate Social Responsibility and Marketing: An Integrative Framework

Integrity signals

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