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Cited by 309

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

Market orientation, service quality and business profitability: a conceptual model and empirical evidence

Chang, Tung‐Zong, Chen, Su‐Jane·1998·Journal of Services Marketing

Abstract

The authors explore the relationships among market orientation, service quality and business profitability. Based on an empirical study of Taiwan’s security brokerage service industry, the research results show that there are positive associations among the three constructs. More market‐oriented brokerage service firms seem to enjoy superior service quality perceptions and greater profitability. Further examinations reveal that market orientation has a stronger effect on service quality than on business profitability. Also, the service quality‐profitability linkage is stronger than the market orientation‐profitability linkage. The results suggest that service quality is an intermediate factor in the market orientation‐profitability relationship and is a better indicator of the effectiveness of a market‐oriented campaign than profitability measures.

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Crossref · 10.1108/08876049810226937

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Metadata

Authors
Chang, T., & Chen, S.
Venue
Journal of Services Marketing
Publisher
Emerald
Published
1998-08-01
Volume
12
Issue
4
Pages
246-264
ISSN
0887-6045 (ISSN-L)
OpenAlex
W2153640133
Cited by
309
References
3
FWCI
7.60
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Market orientation, service quality and business profitability: a conceptual model and empirical evidence. https://app.cochat.ai/papers/10.1108/08876049810226937
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Chang, T., & Chen, S. (1998). Market orientation, service quality and business profitability: a conceptual model and empirical evidence. Journal of Services Marketing. https://doi.org/10.1108/08876049810226937

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.