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Cited by 629

The DOI matches its Crossref record; 42 of the 42 references it cites were found in a registry or an index.

Customer orientation of service employees: Its impact on customer satisfaction, commitment, and retention

Hennig‐Thurau, Thorsten·2004·International Journal of Service Industry Management

Abstract

With the performance of service personnel often constituting a major element of a service per se, the customer orientation of service personnel is often regarded as a main determinant of service firms' success. Drawing on a deductively derived four‐dimensional conceptualization of the customer orientation of service personnel, consisting of employees' technical skills, social skills, motivation, and decision‐making power, a model of the impact employees' customer orientation has on key service marketing constructs is theoretically developed. The model is then empirically tested against a sample of 989 consumers for two service contexts (i.e. book/CD/DVD retailers and travel agencies), with the results providing support for most hypotheses. Implications of the findings for services and retail management are discussed.

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Crossref · 10.1108/09564230410564939

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Metadata

Authors
Hennig‐Thurau, T.
Venue
International Journal of Service Industry Management
Publisher
Emerald
Published
2004-12-01
Volume
15
Issue
5
Pages
460-478
ISSN
0956-4233 (ISSN-L)
OpenAlex
W1481122935
Cited by
629
References
42
FWCI
7.89
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Customer orientation of service employees: Its impact on customer satisfaction, commitment, and retention. https://app.cochat.ai/papers/10.1108/09564230410564939
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Hennig‐Thurau, T. (2004). Customer orientation of service employees: Its impact on customer satisfaction, commitment, and retention. International Journal of Service Industry Management. https://doi.org/10.1108/09564230410564939

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.