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Cited by 445

The DOI matches its Crossref record; 14 of the 14 references it cites were found in a registry or an index.

Factors influencing consumer perceptions of brand trust online

Ha, Hong‐Youl·2004·Journal of Product & Brand Management
DOI 10.1108/10610420410554412
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Abstract

Unlike the traditional bricks‐and‐mortar marketplace, the online environment includes several distinct factors that influence brand trust. As consumers become more savvy about the Internet, the author contends they will insist on doing business with Web companies they trust. This study examines how brand trust is affected by the following Web purchase‐related factors: security, privacy, brand name, word‐of‐mouth, good online experience, and quality of information. The author argues that not all e‐trust building programs guarantee success in building brand trust. In addition to the mechanism depending on a program, building e‐brand trust requires a systematic relationship between a consumer and a particular Web brand. The findings show that brand trust is not built on one or two components but is established by the interrelationships between complex components. By carefully investigating these variables in formulating marketing strategies, marketers can cultivate brand loyalty and gain a formidable competitive edge.

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Registry

Crossref · 10.1108/10610420410554412

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Metadata

Authors
Ha, H.
Venue
Journal of Product & Brand Management
Publisher
Emerald
Published
2004-08-01
Volume
13
Issue
5
Pages
329-342
ISSN
1061-0421 (ISSN-L)
DOI
10.1108/10610420410554412
OpenAlex
W2004336976
Cited by
445
References
14
FWCI
25.33
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Factors influencing consumer perceptions of brand trust online. https://app.cochat.ai/papers/10.1108/10610420410554412
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Ha, H. (2004). Factors influencing consumer perceptions of brand trust online. Journal of Product & Brand Management. https://doi.org/10.1108/10610420410554412

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.