The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Ecolabel programmes: a stakeholder (consumer) perspective
Abstract
The growing global public concern for safety and preservation of the environment has given rise to the perception that consumer purchases may be somewhat influenced by environmental labels. It suggests that accuracy in label information is relevant so as to allow consumers to make an informed choice. This paper proposes that consumers can be grouped using a matrix of four different environmental positions. The results of these grouping are more likely to provide an effective profile of a green consumer, enabling marketers to segment and target these groups based on a clear understanding of consumer behaviour.
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Citations
Cites
Toward a New Conception of the Environment-Competitiveness Relationship
Porter, M. E., & Linde, C. V. D. (1995) · Journal of Economic Perspectives · doi:10.1257/jep.9.4.97 · Cited by 13,365
Green consumers in the 1990s: Profile and implications for advertising
Roberts, J. A. (1996) · Journal of Business Research · doi:10.1016/0148-2963(95)00150-6 · Cited by 1,603
A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach
Carlson, L., Grove, S. J., & Kangun, N. (1993) · Journal of Advertising · doi:10.1080/00913367.1993.10673409 · Cited by 602
Cited by
Investigation of green marketing tools' effect on consumers' purchase behavior
Rahbar, E., & Abdul Wahid, N. (2011) · Business Strategy Series · doi:10.1108/17515631111114877 · Cited by 600
A hierarchical analysis of the green consciousness of the Egyptian consumer
Mostafa, M. M. (2007) · Psychology & Marketing · doi:10.1002/mar.20168 · Cited by 567
Cheah, I., & Phau, I. (2011) · Marketing Intelligence & Planning · doi:10.1108/02634501111153674 · Cited by 425
Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products
Cherian, J., & Jacob, J. (2012) · Asian Social Science · doi:10.5539/ass.v8n12p117 · Cited by 410
Riskos, K., Dekoulou, P. (., Mylonas, N., & Tsourvakas, G. (2021) · Sustainability · doi:10.3390/su13126867 · Cited by 116
Metadata
- Authors
- D'Souza, C.
- Venue
- Corporate Communications: An International Journal
- Publisher
- Emerald
- Published
- 2004-09-01
- Volume
- 9
- Issue
- 3
- Pages
- 179-188
- ISSN
- 1356-3289 (ISSN-L)
- OpenAlex
- W2149330076
- Cited by
- 162
- References
- 3
- FWCI
- 9.54
- Type
- journal article
- Language
- en
- Open access
- closed
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- D'Souza, C. (2004). Ecolabel programmes: a stakeholder (consumer) perspective. Corporate Communications: An International Journal. https://doi.org/10.1108/13563280410551105
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
