The DOI matches its Crossref record; 32 of the 32 references it cites were found in a registry or an index.
Investigation of green marketing tools' effect on consumers' purchase behavior
Abstract
Purpose: The purpose of this research is to determine the effect of green marketing tools on consumer's actual purchase behavior in case of Penang (Malaysia). Design/methodology/approach: A survey was carried out on 250 Chinese, Malay, Indian and other races that represent the Penang population. Factor analysis, Cronbach alpha and multiple regression were used to identify factors impact on Penang consumers actual purchase behavior. Findings: The result revealed that customer's trust in eco‐label and eco‐brand and their perception of eco‐brand show positive and significant impact on their actual purchase behavior. Practical implications: The paper provides practical information for green marketers and producers of green products in Malaysia. Originality/value: This paper offer helpful guideline for government to formulate the green policies such as providing promotional incentives to green products manufacturers and encouraging public to buy products with eco‐label.
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Cites
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Green marketing: legend, myth, farce or prophesy?
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Choosing the Right Green Marketing Strategy
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Beyond ecolabels: what green marketing can learn from conventional marketing
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An empirical study on the influence of environmental labels on consumers
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Cited by
Predicting green product consumption using theory of planned behavior and reasoned action
Paul, J., Modi, A., & Patel, J. (2016) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2015.11.006 · Cited by 2,399
Factors affecting green purchase behaviour and future research directions
Joshi, Y., & Rahman, Z. (2015) · International Strategic Management Review · doi:10.1016/j.ism.2015.04.001 · Cited by 1,518
Chekima, B., Syed Khalid Wafa, S. A. W., Igau, O. A., Chekima, S., & Sondoh, S. L. (2016) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2015.09.102 · Cited by 560
Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products
Cherian, J., & Jacob, J. (2012) · Asian Social Science · doi:10.5539/ass.v8n12p117 · Cited by 410
Green purchase behavior of undergraduate students in Hong Kong
Lai, C. K. M., & Cheng, E. W. L. (2016) · The Social Science Journal · doi:10.1016/j.soscij.2015.11.003 · Cited by 220
Metadata
- Authors
- Rahbar, E., & Abdul Wahid, N.
- Venue
- Business Strategy Series
- Publisher
- Emerald
- Published
- 2011-03-15
- Volume
- 12
- Issue
- 2
- Pages
- 73-83
- ISSN
- 1751-5637 (ISSN-L)
- OpenAlex
- W2072919340
- Cited by
- 600
- References
- 32
- FWCI
- 51.26
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
