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Gender differences in cognitive and affective impulse buying
Abstract
The purpose of this study was to compare men and women for differences in affective and cognitive processes associated with impulse buying behavior and to identify gender differences in terms of impulsive purchases made from a variety of product categories. A total of 277 students served as the sample. Using analysis of variance tests, males and females were found to be significantly different with respect to affective process components (irresistible urge to buy, positive buying emotion and mood management) and cognitive process components (cognitive deliberation and unplanned buying). Significant differences were also found between men and women in the frequency with which the following product categories were purchased on impulse: shirts/sweaters, pants/skirts, coats, underwear/lingerie, accessories, shoes, electronics, hardware, computer software, music CDs or DVDs, sports memorabilia, health/beauty products, and magazines/books for pleasure reading.
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Cites
The significance of impulse buying today.
Stern, H. (1962) · Journal of Marketing · doi:10.1177/002224296202600212 · Cited by 1,049
Cited by
Liu, Y., Li, H., & Hu, F. (2013) · Decision Support Systems · doi:10.1016/j.dss.2013.04.001 · Cited by 541
How do product recommendations affect impulse buying? An empirical study on WeChat social commerce
Chen, Y., Lu, Y., Wang, B., & Pan, Z. (2019) · Information & Management · doi:10.1016/j.im.2018.09.002 · Cited by 370
Gender differences in brand commitment, impulse buying, and hedonic consumption
Tifferet, S., & Herstein, R. (2012) · Journal of Product & Brand Management · doi:10.1108/10610421211228793 · Cited by 257
Modeling Influences on Impulse Purchasing Behaviors During Online Marketing Transactions
Zhang, X., Prybutok, V. R., & Strutton, D. (2007) · Journal of Marketing Theory and Practice · doi:10.2753/mtp1069-6679150106 · Cited by 183
Liu, P., He, J., & Li, A. (2019) · Computers in Human Behavior · doi:10.1016/j.chb.2019.02.003 · Cited by 167
Metadata
- Authors
- Coley, A., & Burgess, B.
- Venue
- Journal of Fashion Marketing and Management: An International Journal
- Publisher
- Emerald
- Published
- 2003-09-01
- Volume
- 7
- Issue
- 3
- Pages
- 282-295
- ISSN
- 1361-2026 (ISSN-L)
- OpenAlex
- W1985932677
- Cited by
- 368
- References
- 1
- FWCI
- 2.63
- Type
- journal article
- Language
- en
- Open access
- closed
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- Coley, A., & Burgess, B. (2003). Gender differences in cognitive and affective impulse buying. Journal of Fashion Marketing and Management: An International Journal. https://doi.org/10.1108/13612020310484834
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
