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Cited by 183Consumer Retail Behavior StudiesConsumer Market Behavior and PricingConsumer Behavior and Marketing Influence

The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.

Modeling Influences on Impulse Purchasing Behaviors During Online Marketing Transactions

Zhang, Xiaoni, Prybutok, Victor R., Strutton, David·2007·Journal of Marketing Theory and Practice
DOI 10.2753/mtp1069-6679150106
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Abstract

The online shopping environment still represents a comparatively new, and largely unexplored, marketing channel. Not surprisingly, little is understood regarding the nature of and influences on impulsive consumer purchases during online marketing exchanges. This paper investigates these and related issues. Associated results tentatively suggest that significant relationships may exist between gender, subjective norms, consumer impulsivity, purchase intention, and actual purchase behavior in online marketing environments. Managerial and theoretical implications are developed and discussed.

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Crossref · 10.2753/mtp1069-6679150106

Cites

6 of 6 references verified0 citation errors · 0 not checkable

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Citations

Cites

Flagged first, then by citations

Research works printed but not linked: 29

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Metadata

Authors
Zhang, X., Prybutok, V. R., & Strutton, D.
Affiliations
  • Northern Kentucky University (US)
  • University of North Texas (US)
ORCID
Venue
Journal of Marketing Theory and Practice
Publisher
Informa UK Limited
Published
2007-01
Volume
15
Issue
1
Pages
79-89
ISSN
  • 1069-6679 (ISSN-L)
  • 1944-7175
DOI
10.2753/mtp1069-6679150106
OpenAlex
W2018711865
Cited by
183
References
6
Citations by year
2026: 2 · 2025: 7 · 2024: 8 · 2023: 15 · 2022: 16 · 2021: 7 · 2020: 23 · 2019: 3 · 2018: 10 · 2017: 9 · 2016: 8 · 2015: 13 · 2014: 12 · 2013: 10 · 2012: 6
FWCI
23.61
Type
journal article
Language
en
Open access
closed
Locations
The Journal of Marketing Theory and Practice (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords
impulse buying, online shopping, consumer behavior, subjective norms, purchase intention, purchase behavior, gender differences, digital marketing channels

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