The DOI matches its Crossref record; 77 of the 77 references it cites were found in a registry or an index.
The associations among market orientation, technology orientation, entrepreneurial orientation and organizational performance
Abstract
Purpose: The purpose of this paper is to explore the relationship between three variables of strategic orientation (market orientation, technology orientation entrepreneurial orientation) and organizational performance in the Jordanian pharmaceutical sector. Design/methodology/approach: This study employed a quantitative research design where 252 questionnaires were collected form respondents operating in various pharmaceutical companies in Jordan to obtain necessary data to test the hypotheses developed for the study. Multiple regressions were used to analyze the research data. Findings: The results of the analysis revealed that strategic orientations were positively and significantly related to organizational performance. The findings also showed that market orientation contributed the most to the enhancement of organizational development followed by technology orientation and finally entrepreneurship orientation. Practical implications: These findings contribute to the understanding of the importance of employing multiple strategic orientations in order to enhance organizational performance, particularly in pharmaceutical companies Originality/value: This is the first study which adequately covers the relationship between three variables of strategic orientation (market orientation, technology orientation, entrepreneurial orientation) and organizational performance in the Jordanian pharmaceutical sector.
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Citations
Cites
The balanced scorecard : measures that drive performance
Caplan, R. S. (1992) · Harvard business review · Cited by 12,085
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The Capabilities of Market-Driven Organizations
Day, G. S. (1994) · Journal of Marketing · doi:10.1177/002224299405800404 · Cited by 6,510
Market Orientation: The Construct, Research Propositions, and Managerial Implications
Kohli, A. K., & Jaworski, B. J. (1990) · Journal of Marketing · doi:10.1177/002224299005400201 · Cited by 4,107
Market Orientation and Organizational Performance: Is Innovation a Missing Link?
Han, J. K., Kim, N., & Srivastava, R. K. (1998) · Journal of Marketing · doi:10.1177/002224299806200403 · Cited by 2,613
Kaplan, R. S., & Norton, D. P. (2000) · Cited by 2,600
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Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005) · Journal of Marketing · doi:10.1509/jmkg.69.2.24.60761 · Cited by 2,182
New Product Diffusion Models in Marketing: A Review and Directions for Research
Mahajan, V., Muller, E., & Bass, F. M. (1991) · Diffusion of Technologies and Social Behavior · doi:10.1007/978-3-662-02700-4_6 · Cited by 2,088
Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Kaplan, R. S., & Norton, D. P. (2003) · Cited by 2,045
Cited by
Jalil, M. F., Lynch, P., Marikan, D. A. B. A., & Isa, A. H. B. M. (2025) · AI & SOCIETY · doi:10.1007/s00146-024-01969-1 · Cited by 33
Metadata
- Authors
- Masa’deh, R., Al-Henzab, J., Tarhini, A., & Obeidat, B. Y.
- Venue
- Benchmarking: An International Journal
- Publisher
- Emerald
- Published
- 2018-11-29
- Volume
- 25
- Issue
- 8
- Pages
- 3117-3142
- ISSN
- 1463-5771 (ISSN-L)
- OpenAlex
- W2898258872
- Cited by
- 298
- References
- 77
- FWCI
- 39.81
- Type
- journal article
- Language
- en
- Open access
- closed
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- Masa’deh, R., Al-Henzab, J., Tarhini, A., & Obeidat, B. Y. (2018). The associations among market orientation, technology orientation, entrepreneurial orientation and organizational performance. Benchmarking: An International Journal. https://doi.org/10.1108/bij-02-2017-0024
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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