The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Market Orientation: The Construct, Research Propositions, and Managerial Implications
Abstract
The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept. The authors synthesize extant knowledge on the subject and provide a foundation for future research by clarifying the construct's domain, developing research propositions, and constructing an integrating framework that includes antecedents and consequences of a market orientation. They draw on the occasional writings on the subject over the last 35 years in the marketing literature, work in related disciplines, and 62 field interviews with managers in diverse functions and organizations. Managerial implications of this research are discussed.
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Citations
Cites
The Discovery of Grounded Theory: Strategies for Qualitative Research
Glaser, B. G., & Strauss, A. L. (2017) · Aldine (Routledge reprint) · doi:10.4324/9780203793206 · Cited by 25,789
Cited by
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
Market Orientation: Antecedents and Consequences
Jaworski, B. J., & Kohli, A. K. (1993) · Journal of Marketing · doi:10.1177/002224299305700304 · Cited by 4,343
Self-citationHurley, R. F., & Hult, G. T. M. (1998) · Journal of Marketing · doi:10.1177/002224299806200303 · Cited by 3,971
Factors affecting trust in market research relationships
Moorman, C., Deshpandé, R., & Zaltman, G. (1993) · Journal of Marketing · doi:10.1177/002224299305700106 · Cited by 3,659
Intellectual capital: an exploratory study that develops measures and models
Bontis, N. (1998) · Management Decision · doi:10.1108/00251749810204142 · Cited by 3,276
Metadata
- Authors
- Kohli, A. K., & Jaworski, B. J.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1990-04
- Volume
- 54
- Issue
- 2
- Pages
- 1-18
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W4255699659
- Cited by
- 4,107
- References
- 1
- FWCI
- 24.58
- Type
- journal article
- Language
- en
- Open access
- closed
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- Kohli, A. K., & Jaworski, B. J. (1990). Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing. https://doi.org/10.1177/002224299005400201
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
