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Mediated crises and strategic crisis communication of third sector organizations: a content analysis of crisis reporting in six countries
Abstract
Purpose: This study aims to contribute to strategic crisis communication research by exploring international media representations of third sector crises and crisis response; expanding the range of crisis types beyond transgressions; and developing a framework that integrates framing and crisis communication theory. Design/methodology/approach: Quantitative content analysis was applied to identify patterns in crisis reporting of 18 news media outlets in Canada, Germany, India, Switzerland, UK and US. Using an inductive framing approach, crisis coverage of nonprofit organizations (NPOs) and intergovernmental organizations (IGOs) between 2015 and 2018 was analyzed across a wide range of crises, including but not limited to prominent cases such as Oxfam, Kids Company, or the Islamic Research Foundation. Findings: The news media in six countries report more internal crises in the third sector than external crises. The most frequent crisis types were fraud and corruption, sexual violence/personal exploitation and attacks on organizations. Exploratory factor analysis revealed three components of crisis response strategies quoted in the media, conditional rebuild, defensive and justified denial strategies. Causal attributions and conditional rebuild strategies significantly influenced media evaluations of organizational crisis response. Three frames of third sector crises were detected; the critique, the damage and the victim frame. These frames emphasize different crisis types, causes, crisis response strategies and evaluations of crisis response. Originality/value: The study reveals the particularities of crises and crisis communication in the third sector and identifies factors that influence mediated portrayals of crises and crisis response strategies of nonprofit organizations (NPOs) from an international comparative perspective. The findings have relevant implications for crisis communication theory and practice.
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“Schwarz and Diers-Lawson's (2024) content analysis of crises media coverage of nonprofit and intergovernmental organizations further reveals that denial and defensive strategies dominate reporting, while rebuild strategies (e.g., apologies) are less common.”
From Artificial Intelligence in Crisis Communication: Investigating Source Effects and Matched Crisis Responses on Stakeholder Perceptions (2026) · cites this paper as Schwarz and Diers-Lawson 2024
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Cited by
Schneider, E., Kyriakopoulos, V., Seo, Y., Hong, N., Lee, M., & Lim, J. S. (2026) · Corporate Reputation Review · doi:10.1057/s41299-026-00254-9 · Cited by 4
Metadata
- Authors
- Schwarz, A., & Diers-Lawson, A.
- Venue
- Corporate Communications: An International Journal
- Publisher
- Emerald
- Published
- 2024-02-20
- Volume
- 29
- Issue
- 4
- Pages
- 567-591
- ISSN
- 1356-3289
- Cited by
- 8
- References
- 0
- Language
- en
- Licence
- www.emerald.com/insight/site-policies (tdm)
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