The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
AI: new source of competitiveness in higher education
Abstract
Purpose This paper aims to survey the current landscape of artificial intelligence (AI) applications in higher education institutions (HEIs) and recommend future directions. Design/methodology/approach This paper reviews the recent trends, showcases the applications and provides future directions through a review of current uses of AI in HEIs. Findings The results of this study highlight successful applications of AI technologies in three main areas of college operation: student learning experience; student support; and enrollment management. Research limitations/implications This review has important implications for early adopters of AI by HEIs in providing a competitive advantage. The limitation lies in the scope of the review. It is not comprehensive and does not cover other areas of college operations. Originality/value This is the first review about AI in higher education. It is of value in building future research and serving as a framework for AI applications in HEI.
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In the citing paper
“Echoing this concern, Hannan and Liu [7] discuss the increase in cheating and plagiarism due to the ease of access to personalized content and automated grading facilitated by GenAI.”
From Generative AI and Academic Integrity in Higher Education: A Systematic Review and Research Agenda (2025) · cites this paper as [7]
In the citing paper
“However, they note the benefits of GenAI-powered proctoring solutions that may mitigate academic dishonesty in online courses [7].”
From Generative AI and Academic Integrity in Higher Education: A Systematic Review and Research Agenda (2025) · cites this paper as [7]
In the citing paper
“Existing literature highlights significant concerns about the potential for GenAI to facilitate academic dishonesty [5,7].”
From Generative AI and Academic Integrity in Higher Education: A Systematic Review and Research Agenda (2025) · cites this paper as [7]
Citations
Cites
ARTIFICIAL INTELLIGENCE FOR THE REAL WORLD
Davenport, T. H., & Ronanki, R. (2023) · International Research Journal of Modernization in Engineering Technology and Science · doi:10.56726/irjmets42512 · Cited by 1,829
Academic Analytics and Data Mining in Higher Education
Baepler, P., & Murdoch, C. (2010) · International Journal for the Scholarship of Teaching and Learning · doi:10.20429/ijsotl.2010.040217 · Cited by 258
Our Bodies Encoded: Algorithmic Test Proctoring in Higher Education
Swauger, S. (2020) · Cited by 68
Maduro, S., Fernandes, P. O., & Alves, A. (2017) · Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness · doi:10.1108/cr-04-2017-0029 · Cited by 42
Mainardes, E. W., Ferreira, J. J., & Tontini, G. (2011) · International Journal of Management in Education · doi:10.1504/ijmie.2011.039482 · Cited by 36
Heuer, R., Kuhr, B. D., Fahimi, M., Curtin, T. R., Hinsdale, M., Carley-Baxter, L. R., & Green, P. (2006) · National Center for Education Statistics · Cited by 25
Evaluation of the national higher education system’s competitiveness
Stonkienė, M., Matkevičienė, R., & Vaiginienė, E. (2016) · Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness · doi:10.1108/cr-06-2015-0055 · Cited by 21
Competitive business advantages in the era of Unified SuperConvergence
Bonometti, R. J. (2009) · Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness · doi:10.1108/10595420910977399 · Cited by 5
Research works printed but not linked: 4
- 2020, Individual personalized learning, Educational Considerations, 46
- IBM (2016), “IBM Watson education and Pearson to drive cognitive learning experiences for college students”, Press Release, 25 October, available at: www-03.ibm.com/press/us/en/pressrelease/50842.wss (accessed 30 September 2020).
- 2017, The AI revolution on campus, EDUCAUSE Review, 52, 10
- McGraw-Hill (2020), “McGraw-Hill selects Proctorio to deliver remote proctoring and browser locking capabilities within its digital course materials”, Press Release, 4 February, available at: www.mheducation.com/news-media/press-releases/mcgraw-hill-proctorio-delivers-remote-proctoring.html (accessed 7 March 2021).
Cited by
Sorted by citations
Managing the Strategic Transformation of Higher Education through Artificial Intelligence
GEORGE, B. P., & Wooden, O. S. (2023) · Administrative Sciences · doi:10.3390/admsci13090196 · Cited by 791
A Survey on Large Language Models: Applications, Challenges, Limitations, and Practical UsagePreprint
Hadi, M. U., Al-Tashi, Q., Qureshi, R., Shah, A., Muneer, A., Irfan, M., Zafar, A., Shaikh, M. B., Akhtar, N., Hassan, S. Z., et al. (2023) · doi:10.36227/techrxiv.23589741.v1 · Cited by 475
The Contribution of Data-Driven Technologies in Achieving the Sustainable Development Goals
Bachmann, N., Tripathi, S., Manuel, B., & Jodlbauer, H. (2022) · Sustainability · doi:10.3390/su14052497 · Cited by 342
Generative AI and Academic Integrity in Higher Education: A Systematic Review and Research Agenda
Bittle, K., & El-Gayar, O. (2025) · Information · doi:10.3390/info16040296 · Cited by 305
“However, they note the benefits of GenAI-powered proctoring solutions that may mitigate academic dishonesty in online courses [7].”
InfluentialMustafa, M. Y., Tlili, A., Lampropoulos, G., Huang, R., Jandrić, P., Zhao, J., Salha, S., Xu, L., Panda, S., Kinshuk, et al. (2024) · Smart Learning Environments · doi:10.1186/s40561-024-00350-5 · Cited by 235
Metadata
- Authors
- Hannan, E., & Liu, S.
- Affiliations
- SUNY New Paltz (US)
- ORCID
- Liu, Shuguang
- Venue
- Competitiveness Review: An International Business Journal
- Publisher
- Emerald
- Published
- 2021-08-09
- Volume
- 33
- Issue
- 2
- Pages
- 265-279
- ISSN
- 1059-5422 (ISSN-L)
- OpenAlex
- W3189189854
- Cited by
- 172
- References
- 8
- Citations by year
- 2026: 32 · 2025: 66 · 2024: 49 · 2023: 23 · 2022: 2
- FWCI
- 16.71
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness (publishedVersion)
- Topics
- Social Sciences › Education › Artificial Intelligence in Education
- Social Sciences › Education › Digital Transformation of Higher Education
- Physical Sciences › Computer Science › Artificial Intelligence › Artificial Intelligence Applications
- Keywords
- artificial intelligence, higher education institutions, student learning experience, student support services, enrollment management, institutional competitiveness
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