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Market share: Key to profitability?
Abstract
Concepts award market share the key position in the determination of competitive profitability. However, the strategic planning concepts of the experience curve, the market share/profitability correspondence, and the growth/share matrix were developed during pre‐OPEC years. While the Strategic Planning Institute and The Boston Consulting Group have taken their applications far beyond the initial concepts, it is simplified theories, not their more sophisticated elaborations, which are being popularized and used in many of today's planning processes.
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Citations
Cited by
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Fornell, C. (1992) · Journal of Marketing · doi:10.2307/1252129 · Cited by 5,641
Ramos‐Rodríguez, A., & Ruíz‐Navarro, J. (2004) · Strategic Management Journal · doi:10.1002/smj.397 · Cited by 1,626
Spanos, Y. E., & Lioukas, S. (2001) · Strategic Management Journal · doi:10.1002/smj.174 · Cited by 1,113
The Risky Business of Diversification
Biggadike, R. (1989) · Readings in Strategic Management · doi:10.1007/978-1-349-20317-8_13 · Cited by 365
A multi-agent model of several economic regions
Wolf, S., Fürst, S., Mandel, A., Lass, W., Lincke, D., Pablo-Martí, F., & Jaeger, C. (2013) · Environmental Modelling & Software · doi:10.1016/j.envsoft.2012.12.012 · Cited by 71
Metadata
- Authors
- McLagan, D. L.
- Venue
- Planning Review
- Publisher
- Emerald
- Published
- 1981-02
- Volume
- 9
- Issue
- 2
- Pages
- 26-29
- ISSN
- 0094-064X (ISSN-L)
- OpenAlex
- W2079744324
- Cited by
- 385
- References
- 0
- FWCI
- 125.89
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Market share: Key to profitability? https://app.cochat.ai/papers/10.1108/eb053944
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- McLagan, D. L. (1981). Market share: Key to profitability? Planning Review. https://doi.org/10.1108/eb053944
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
