The DOI matches its Crossref record.
Consumer Resistance to Innovations: The Marketing Problem and its solutions
Abstract
Considers why customers resist innovations even though they are considered necessary and desirable. Identifies functional barriers such as usage, value, and risk, and psychological barriers such as tradition and image. Concludes that successful innovation lies not in bowing down to consumer resistance, but in understanding the causes and developing a marketing strategy to attack them.
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“For them, the doggy bag does not seem to provide a distinctive value that would meet an expectation or a dissatisfaction with the existing offering (Ram and Sheth, 1989).”
From Understanding the antecedents of consumers' attitudes towards doggy bags in restaurants: Concern about food waste, culture, norms and emotions (2017) · cites this paper as Ram and Sheth, 1989
Citations
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Hengstler, M., Enkel, E., & Duelli, S. (2016) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2015.12.014 · Cited by 661
Online shopping drivers and barriers for older adults: Age and gender differences
Lian, J.-W., & Yen, D. C. (2014) · Computers in Human Behavior · doi:10.1016/j.chb.2014.04.028 · Cited by 660
Mapping the reasons for resistance to internet banking: A means-end approach
Kuisma, T., Laukkanen, T., & Hiltunen, M. (2007) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2006.08.006 · Cited by 530
Sirieix, L., Lála, J., & Kocmanová, K. (2017) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2016.10.004 · Cited by 175
Heidenreich, S., & Talke, K. (2020) · AMS Review · doi:10.1007/s13162-020-00164-x · Cited by 46
Ding, N., Chen, M., & Hu, L. (2025) · Acta Psychologica · doi:10.1016/j.actpsy.2025.105709 · Cited by 7
Szaban, M. (2023) · Argumenta Oeconomica · doi:10.15611/aoe.2023.2.12 · Cited by 6
Mohamud, A. J., Rage, A. N., Mohamed, A. D., & Mohamud, A. M. (2026) · Cogent Business & Management · doi:10.1080/23311975.2026.2706234
Metadata
- Authors
- Ram, S., & Sheth, J. N.
- Venue
- Journal of Consumer Marketing
- Publisher
- Emerald
- Published
- 1989-02-01
- Volume
- 6
- Issue
- 2
- Pages
- 5-14
- ISSN
- 0736-3761
- Cited by
- 1,221
- References
- 0
- Language
- en
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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