The DOI matches its Crossref record.
A Service Quality Model and its Marketing Implications
Abstract
Proposes to develop a service quality model, based on test of a sample of business executives, which describes how the quality of services is perceived by customers. Looks at its marketing implications, in which functional quality is seen to be a very important dimension of a perceived service. Concludes that quality dimensions are interrelated and that the importance of image should be recognised.
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Citations
Cited by
Service quality delivery through web sites: a critical review of extant knowledge
Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2002) · Journal of the Academy of Marketing Science · doi:10.1177/009207002236911 · Cited by 2,729
The role of perceived risk in the quality-value relationship: A study in a retail environment
Sweeney, J. C., Soutar, G. N., & Johnson, L. W. (1999) · Journal of Retailing · doi:10.1016/s0022-4359(99)80005-0 · Cited by 1,675
E‐service quality: a model of virtual service quality dimensions
Santos, J. (2003) · Managing Service Quality: An International Journal · doi:10.1108/09604520310476490 · Cited by 1,542
The four levels of loyalty and the pivotal role of trust: a study of online service dynamics
Harris, L. C., & Goode, M. M. H. (2004) · Journal of Retailing · doi:10.1016/j.jretai.2004.04.002 · Cited by 1,425
Logistics Service Quality as a Segment-Customized Process
Mentzer, J. T., Flint, D. J., & Hult, G. T. M. (2001) · Journal of Marketing · doi:10.1509/jmkg.65.4.82.18390 · Cited by 1,009
Metadata
- Authors
- Grönroos, C.
- Venue
- European Journal of Marketing
- Publisher
- Emerald
- Published
- 1984-04-01
- Volume
- 18
- Issue
- 4
- Pages
- 36-44
- ISSN
- 0309-0566 (ISSN-L)
- OpenAlex
- W2094013842
- Cited by
- 6,549
- References
- 0
- FWCI
- 4.77
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: A Service Quality Model and its Marketing Implications. https://app.cochat.ai/papers/10.1108/eum0000000004784
- The paper
- Grönroos, C. (1984). A Service Quality Model and its Marketing Implications. European Journal of Marketing. https://doi.org/10.1108/eum0000000004784
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.