Cited by 59Diverse Aspects of Tourism ResearchRecreation, Leisure, Wilderness ManagementCustomer Service Quality and Loyalty

The impact of eudaimonic well-being on experience and loyalty: a tourism context

Al-okaily, Nour Salah, Alzboun, Nidal, Alrawadieh, Ziad, Slehat, Muna·2023·Journal of Services Marketing

Abstract

Purpose The effects of travel motivation and emotional experience on both tourist satisfaction and destination loyalty are recognized and have been extensively researched as key factors in tourism success. However, the structural relationships between these factors, considering the mediating effects of eudaimonic well-being (optimal psychological functioning), have been scarcely investigated in the consumer tourist behaviors literature. This study aims to develop an integrated model explaining the impact of travel motivation and emotional experience on tourist satisfaction and destination loyalty, mediated by eudaimonic well-being in the realm of domestic tourism. Design/methodology/approach A quantitative survey was conducted with 321 domestic tourists visiting Aqaba in Jordan; structural equation modeling was used to analyze the empirical data. Findings The findings of this study indicate that both travel motivation and emotional experience have a direct effect on eudaimonic well-being and that eudaimonic well-being has a direct effect on both tourist satisfaction and destination loyalty. Additionally, travel motivation and emotional experience have significant indirect impacts on post-consumption behaviors mediated by eudaimonic well-being. Originality/value This study contributes to the literature on consumer behavior in a tourism context by developing a fresh model that improves theoretical knowledge of the relationships between travel motivation, emotional experience and eudaimonic well-being, which underlie tourist satisfaction and destination loyalty formation. This study also advances theoretical understanding of the key roles of eudaimonic well-being in the tourist experience. Managerial implications of these findings are discussed.

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Crossref · 10.1108/jsm-08-2021-0282

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Authors
Al-okaily, N. S., Alzboun, N., Alrawadieh, Z., & Slehat, M.
Affiliations
University of Jordan (JO)
Venue
Journal of Services Marketing
Publisher
Emerald
Published
2022-08-19
Volume
37
Issue
2
Pages
216-231
ISSN
0887-6045 (ISSN-L)
OpenAlex
W4292483073
Cited by
59
References
105
Citations by year
2026: 8 · 2025: 30 · 2024: 14 · 2023: 6 · 2022: 1
FWCI
18.35
Type
journal article
Language
en
Open access
closed
Locations
Journal of Services Marketing (publishedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
  • Social Sciences › Psychology › Social Psychology › Recreation, Leisure, Wilderness Management
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
Keywords
eudaimonic well-being, tourist motivation, emotional experience, tourist satisfaction, tourist loyalty, domestic tourism, post-consumption behavior, mediating effect, Aqaba

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