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Cited by 339

The DOI matches its Crossref record; 86 of the 86 references it cites were found in a registry or an index.

Adoption of digital payment systems in the era of demonetization in India: An empirical study

Sivathanu, Brijesh·2019·Journal of Science and Technology Policy Management

Abstract

Purpose: This study aims to investigate the actual usage (AU) of digital payment systems by the consumers during the period of demonetization (from November 9, 2016 to December 30, 2016) in India. Design/methodology/approach: The conceptual frame work for this study is based on the unified theory of acceptance and use of technology (UTAUT 2) and innovation resistance theory. A total of 766 sample respondents were surveyed using a pre-tested questionnaire. The empirical validation of the framework and analysis was done using partial least squares (PLS)-structural equation modeling (SEM) technique. Findings: The results suggest that the behavioral intention (BI) to use and innovation resistance (IR) affect the usage of digital payment systems. The relation between BI to use digital payment systems and the AU of digital payment systems is moderated by the stickiness to cash payments. Research limitations/implications: This cross-sectional study is limited by geographic constraints and highlights the AU of digital payment systems by using the UTAUT 2 and IR theory only during the demonetization period. Practical implications: This study offers valuable insights to the economists, policymakers and digital payment service providers regarding the usage of digital payment systems by consumers during demonetization. Originality/value: This study assumes importance as it empirically examines the influence of BI and IR on the AU of digital payment systems during the demonetization period in India. This study empirically validates the moderating influence of stickiness to cash payments on the AU of digital payment systems.

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Show all 86 references

Research works printed but not linked: 15

  1. 2013, Adoption of internet banking by Yemeni consumers: an empirical investigation, Australian Journal of Basic and Applied Sciences, 7, 182
  2. 1991, The depersonalization of retailing: its impact on the lonely consumer, Journal of Retailing, 67, 226
  3. Garcia, R. and Atkin, T. (2002), “Coopetition for the diffusion of resistant innovations: a case study in the global wine industry”, Institute for Global Innovation Management Working Paper, 05-002, pp. 1-22.
  4. 2006, Multivariate Data Analysis
  5. 2004, Time and Location as Customer Perceived Value Drivers
  6. 1992, Customer acceptance: the key to successful introductions of innovations, Marketing Intelligence & Planning, 10, 4, 10.1108/02634509210007812 · doi:10.1108/02634509210007812
  7. 2000, Web portals usher in, drive away business, National Underwrite, 104
  8. 2002, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Consumers
  9. 1978, Psychometric Theory
  10. 1989, Successful innovation using strategies to reduce consumer resistance, Journal of Product Innovation Management, 6, 20, 10.1111/1540-5885.610020 · doi:10.1111/1540-5885.610020
  11. 1995, Diffusion of Innovations
  12. 2003, Diffusion of Innovations
  13. 1981, Psychology of innovation resistance: the less developed concept (LDC), in diffusion research, Research in Marketing, 4, 273
  14. 2010, A conceptual framework on mobile commerce acceptance and usage a Mong Malaysian consumers: the influence of location, privacy, trust and purchasing power, WSEAS Transactions on Information Science and Applications, 5, 661
  15. 2014, A cross-cultural examination of the impact of social, organisational and individual factors on educational technology acceptance between British and Lebanese university students, British Journal of Educational Technology, 46, 739

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Metadata

Authors
Sivathanu, B.
Venue
Journal of Science and Technology Policy Management
Publisher
Emerald
Published
2019-03-04
Volume
10
Issue
1
Pages
143-171
ISSN
2053-4620 (ISSN-L)
OpenAlex
W2781560887
Cited by
339
References
86
FWCI
23.23
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)

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CoChat. (2026). Citation check: Adoption of digital payment systems in the era of demonetization in India: An empirical study. https://app.cochat.ai/papers/10.1108/jstpm-07-2017-0033
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Sivathanu, B. (2019). Adoption of digital payment systems in the era of demonetization in India: An empirical study. Journal of Science and Technology Policy Management. https://doi.org/10.1108/jstpm-07-2017-0033

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