CoChat
Sign Up
Cited by 122Consumer Packaging Perceptions and TrendsConsumer Attitudes and Food LabelingSensory Analysis and Statistical Methods

The DOI matches its Crossref record; 47 of the 47 references it cites were found in a registry or an index.

Food packaging design and consumer perception of the product quality, safety, healthiness and preference

Bou-Mitri, Christelle, Abdessater, Marilyn, Zgheib, Hani, Akiki, Zeina·2021·Nutrition & Food Science
DOI 10.1108/nfs-02-2020-0039
Open this paper in CoChat — free account

Abstract

Purpose The purpose of this paper is to assess the impact of the packaging design on consumers’ perception of the food quality, safety, healthiness and preference to buy. Design/methodology/approach A cross-sectional study recruited a convenience sample of 547 Lebanese adults with a median age of 30 years old and 54% being females, between November and December 2016, using an interviewer-based questionnaire. Findings As identified by the participants, packaging should “protect the food” (54.9%) and be safe (52%). Most participants especially those who reported that protecting the food is the most important packaging functionality tended to select the vacuum package [OR (95% CI) = 2.19 (1.32; 3.66); p = 0.002] for having the highest quality, being the healthiest and the more frequently bought (24.3, 30.2 and 29.1% respectively). Regarding the juice, most of the participants thought that the glass bottles have the highest quality, were the safest, the healthiest and the most frequently bought (64.9, 37.4, 68.4 and 52.9%, respectively). Those who reported that safety is the most important characteristic for food packaging, have selected transparent as the most attractive color to use [OR (95% CI) = 2.10 (1.25; 3.55); p-value = 0.005]. Among the consumers, 87% considered that nutrition and health claims were among the most important informative cues. Around 73.1% (n = 399) were willing to pay more for a better packaging with 59.4% willing to pay 3% more. Originality/value This market research identifies the packaging characteristics and features which have positive effects on consumer attitudes. Therefore, it will help manufacturers track consumers’ trends and interests, and accordingly impact their business decisions in responding adequately in their package design. The social behavior will increase the product sale and its market success leading to direct economic implications.

Overview

Integrity signals

Registry

Crossref · 10.1108/nfs-02-2020-0039

Cites

47 of 47 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Verification

Claims the paper makes

This paper’s full text isn’t openly available, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Citations

Cites

Research works printed but not linked: 1

  1. 2017, Customer perception and preference on product packaging, International Journal of Organizational Innovation, 9, 3

Cited by

Sorted by citations

See all 122

Related

See all

Metadata

Authors
Bou-Mitri, C., Abdessater, M., Zgheib, H., & Akiki, Z.
Affiliations
  • Notre Dame University – Louaize (LB)
  • Institut National de Santé Publique, d'Épidémiologie Clinique et de Toxicologie-Liban (LB)
ORCID
Akiki, Zeina
Venue
Nutrition & Food Science
Publisher
Emerald
Published
2020-04-28
Volume
51
Issue
1
Pages
71-86
ISSN
0034-6659 (ISSN-L)
DOI
10.1108/nfs-02-2020-0039
OpenAlex
W3023879498
Cited by
122
References
47
Citations by year
2026: 16 · 2025: 28 · 2024: 21 · 2023: 37 · 2022: 12 · 2021: 7 · 2020: 1
FWCI
14.69
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
Nutrition & Food Science (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
  • Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
Keywords
food packaging design, consumer perception, food quality perception, food safety, perceived healthiness, purchase intention, packaging functions, vacuum packaging, glass bottles, packaging color, nutrition and health claims, willingness to pay, Lebanese consumers

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review